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Girard & Gilliver - Governance for Content Gone Wild!!!

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Cross-silo governance for content gone WILD!!! Marie Girard & Peter Gilliver – IBM France Lab
The story of how rock and roll brought experts and their content out of their silos into the warm, bright light of connected content governance.
Minimum Viable Doc
89% of IBM clients make their purchase decision based on technical content A new decision-maker enters the fray in the last 5 – 10% of the buying experience. Trial is a dominant part of the buying experience.
Competition?
Panic!
Search for energy efficiency services. Look at case studies on the website. Contact the service provider by mail. Follow guidelines to plan implementation. Ask for help when there are problems. There are so many providers out there, and none seems to stand out. Wow, they have done exactly what I need with their clients. I can only see the headquarters’ address here. With these resources I have just what I need. They’re always so helpful. Search Website Email Community Hotline Discover Compare Acquire Use Advocate Engage Intro Inspire Engage Success story Client referenc e Persuade Contact form Educate Guidelin e Support Support Forum entry FAQ
Editor in Chief
• Guidelines • Guidelines • Guidelines • Guidelines • Guidelines • Guidelines • Guidelines
Guidelines 2.0
Cracks in the silos
Dispersal with age
Planning and control Negotiation Incrementation Chaos Co-creation Experimentation ? ??? ?????
Social media Joe from Marketing Editor’s review + approval Voice and tone + KPIs Website Harry from Sales Editor’s review + approval KPIs Community Sally from Product No review KPIs Website Niki from Support SME review Voice and tone + KPIs 17
As I need so that Jill the Cloud developer a best practice article I feel reassured about data privacy
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Girard & Gilliver - Governance for Content Gone Wild!!!

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