LavaCon

1. We all want to learn and stay smart every day.

2. Relevant content ma3ers more than ever.
Why?

3. Your skills have a shelf life:
If your team isn’t learning,
your business is falling behind

4. “If we don’t each spend 5-10
hours a week staying on top of the
firehose of new informaHon, mark
my words, in three years we’ll be
managing decline”.

5. The shelf life of a business competency in 1984 was 30
years.
Today it’s less than 5.
89% of the companies on the Fortune 500 list in 1955
aren’t there today.

6. "In a world of rapid change
and increasing complexity,
the winners will be those
whose rate of learning is
greater than the rate of
change and greater than
the rate of their
compe99on.”

7. “Lifelong learning is the
new economic
imperaHve”
54% think it will be
essenHal to develop
new skills throughout
their working lives,
rising to 61% of those
under 30.

8. Knowledge is power.
But sharing it is a superpower.
Networks reward those who find, filter and share
great content.

9. Your teams, network, customers are seeking
relevant content.
If you don’t help them, someone else will.

10. Seeking out the most recent and relevant content
Making Sense of it for ourselves and others
Sharing with the right audience in the right channel
So that everyone continuously learns and stays up to date
We all need to be content curators

11. Find relevant, Hmely, useful content
Add context and commentary
Why does this ma3er, to who?
Right channels, right audience, right Hme,
right context
Jarche.com

12. So the problem with seeking….

13. • The Washington Post publishes 1,200 arHcles a day
• Over 3 million new blog posts are published a day
• Web content volume will increase by 500% by 2022
• Google indexed 1 trillion arHcles in 2007. Today it indexed
over 30 trillion.

14. “It’s not informaHon overload.
it’s filter failure.”

15. Fixing your filters to ride the curaHon wave

16. 1. Seek
Use technology to save Hme
Use algorithms to aggregate and filter
RSS Feeds
Google Alerts
Twi3er Lists
CuraHon Tools, e.g.
Scoop.it, Feedly, Anders Pink

17. Seek: automate your filters
Choose topics, domains, Twi3er influencers and RSS feeds
Briefings update every 4 hours

18. 2. Sense:
Use collecHve intelligence
Algorithms can filter, but only humans can curate
• Add commentary
• Provoke debate
• Give context
• Ask quesHons
• Collaborate – swarm intelligence
• Save for reference and re-use
• Reward contribuHons
• Leaders should set the tone
• Think Private vs Public

19. Make sense together

20. 3. Share:
Right place, right Hme
Share what, with who, and when?
Where is your audience?
-Plaform and channels
-Engagement level
-Preferred content
-Buying cycle
Build habits and rhythms for different networks
Track what works
Embed In plaforms with APIs

21. Share:
Save best arHcles in folders, build a team knowledge base

22. Share:
Share to social networks, add comments, engage your audience

23. Embed Content
where people
will find it

24. Prac%cal Use Cases For Content Cura%on
SupporHng social selling and
engagement
• Share insights with your
network
• Show independence and
relevance
• Synthesize into longer form
content – round-ups, reports
• Build authority as a curator
SupporHng conHnuous learning
• Enhance programmes
• Support social learning
• Embed relevant content in
workflow and plaforms
• Add value to your content
and plaform

25. A3end to your own mask first:
Be the curaHon hero. You are what you share.

26. Lots More in our Free Book
h3p://blog.anderspink.com/2017/04/content-curaHon-book/

27. Thanks!
Stephen@anderspink.com
@stephentwalsh
@anderspink
www.anderspink.com
Booth 23