Personal Information
Organization / Workplace
London, United Kingdom United Kingdom
Occupation
Chief Strategy Officer at Rufus Leonard
Industry
Advertising / Marketing / PR
Website
laurence-parkes.blogspot.com/
About
Creating business value is disarmingly simple.
You must empathise with people.
By understanding people deeply you will be able to identify services that will impact people's lives and create stories that will inspire them to think and act differently.
As the lines between products and marketing blur, the future belongs to agencies and individuals that can use this understanding to combine service/ product design with storytelling across ecosystems.
Tags
marketing and advertising
insights
branded utility
brands
urban planning
csr
e-commerce
retail
tablet personal computer
tablet computer
ipad
apgnl
integrated marketing digital revolution brylcreem
socialmedia advertising case-study brylcreem wcrs
video
tfl
socialmedia
nesta
viral
See more
- Presentations
- Documents
- Infographics
Percolate's Noah Brier presents The Evolution of Social Content at the #SPEAKEASY #CMAD event
Percolate
•
11 years ago
The Dictionary of Brand by Marty Neumeier
Liquid Agency
•
10 years ago
Social Brands: The Future of Marketing
Simon Kemp
•
10 years ago
UX design, service design and design thinking
Sylvain Cottong
•
14 years ago
Experience design best practices: Sensory marketing
Jack Morton Worldwide
•
9 years ago
The role of Design Thinking
Pieter Baert
•
8 years ago
Connectedness - A New Way of Thinking About Brands - iCrossing
iCrossing
•
14 years ago
The Brand Gap by Marty Neumeier
GRECO Consulting
•
12 years ago
Authentic Brands, Design Thinking and Wicked Problems
Opus Creative
•
15 years ago
Mixpanel - Our pitch deck that we used to raise $65M
Suhail Doshi
•
9 years ago
Social Trends from 2014 by Eric Drumm, Account Supervisor, Social@Ogilvy
Ogilvy
•
9 years ago
How Google Works
Eric Schmidt
•
9 years ago
Social trends 2015 - Rasmus Fisker
Rasmus Fisker
•
9 years ago
The path from passion to profits: Defining your company vision & purpose
The Happy Startup School
•
11 years ago
Heinz Five Beanz case study
We Are Social
•
11 years ago
Real-Time Marketing: The Ability to Leverage Now - Webinar
Rebecca Lieb
•
10 years ago
Creative Brief Workshop
Mr President
•
14 years ago
UX - The New Brand Order
Steven Fisher
•
10 years ago
Brand & UX: Toward a New Interpretation
Mark Badger
•
11 years ago
The Apple iPad Trends and Statistics
YUDU Media
•
13 years ago