The path from passion to profits: Defining your company vision & purpose


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Slides from our Happy Startups meetup presentation, introducing how you make the leap into running your own business, and the importance of a clear vision and purpose.

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The path from passion to profits: Defining your company vision & purpose

  1. 1. the happy startup schoolDefining your vision & purpose
  2. 2. let’s start withsomething cheery
  3. 3. Top 5 regrets of the dying1. I wish I’d had the courage to live a life true to myself, not the life others expected of me2. I wish I hadn’t worked so hard3.  I wish I’d had the courage to express my feelings4.  wish I had stayed in touch with my I friends5. I wish that I had let myself be happier
  4. 4. top 5 regrets of nobody1. I wish Id spent more time in the office2. I wish ld spent more time with people I dont like3. I wish I’d played it safer4.  wish Id maximised shareholder value I5. I wish Id worked in a bank
  5. 5. we now know£ ≠
  6. 6. what motivates us at work:• Autonomy the desire to direct our own lives• Mastery the urge to get better and better at something that matters• Purpose the yearning to do what we do in the service of something larger than ourselves.
  7. 7. it starts with you
  8. 8. lost? start with these 3 simple steps:• What are your talents?• What are you passionate about?• What would you like to change in the world? (what makes you angry?)
  9. 9. e.g. my lifes purpose is to use my talentfor digital marketing and my passionfor films to help unknown, talentedfilmmakers get noticed
  10. 10. “Stop trading meaning for moneyand step out of your shadow, the carefullyconstructed almost-self youve been instructed,encouraged, cajoled to settle for.” Umair Haque
  12. 12. “your passion is ignited by your purpose, & your vision enables you to apply that spark to change the world.”
  13. 13. our purpose: to help budding entrepreneursturn their passion into profits
  14. 14. your purpose:why you’re doing what you’re doing (beyond the profit that is)
  15. 15. our vision: a world with better businesses,happier teams & delighted customers
  16. 16. your vision:the change you want to see in the world
  17. 17. profits « » passion
  18. 18. £
  19. 19. “brands with a clear purpose have areal strength to them.they have areason for being.”david hieatt, do lectures / howies
  20. 20. people love companies with a purpose
  21. 21. who’s gonna love your company this much?
  22. 22. having a clear purpose helps…• ..explain why your company exists• ..people to rally around your cause• a strong brand• ..adapt your product/service• ..speed up decision making
  23. 23. “to organize the world‘sinformation and make ituniversally accessible and useful.”
  24. 24. “to be the pulse of the planet”
  25. 25. “to be earth’s mostcustomer- centric company”
  26. 26. group interview 20 mins
  27. 27. • a new initiative help entrepreneurs turn their passion into profits• business has a bad name / most startups fail / people hate their jobs• a world with happier business, employees & customers• happy, loved, inspired, passionate
  28. 28. cheery postcard
  29. 29. thanks