Dan Realtor Brand Identity Package

Dan Sanchez
Silver brand identity package
Custom logo design plus solid brand identity, and stationery
to communicate your brand message.
Designed by JAVIER™
1

Brand Concenptualization
More than a logo my goal is to help you create a brand to position yourself as a solid
Real Estate Agent in the Los Angeles market; before getting into the graphic aspect,
we will start with the name and message you want to transmit to the consumer.
Brand name
If we analyze your competitors strategy, their websites are not the best quality, they
are old fashion and it looks like they haven’t been updated for a while, but on the
other hand we can see their facebook profiles have some work showing beautiful
properties, videos, and posts to engage their audiences; this behavior is happening in
every single industry in the US, business and brands are more personal, it’s a Human
to Human (H2H) market, now days we contact people directly through messages
instead of formal letters, and it’s more effective to continue business relationships
through social media than exchanging business cards.
If we analyze Brad’s strategy, he’s doing something simple, but he looks different,
his attitude is like he’s ready to GET THINGS DONE FOR YOU, and I think this is an
important element we should use in your favor. Following that path, I brainstormed
different names, until I concluded the best way to communicate the idea that you can
GET THIS DONE for your clients is simply saying DAN GETS IT DONE, which is simple
and due to the similitude between DAN and DONE it’s a catchy name that can be used
as a tagline at the same time, actually while researching on the internet
2

Concept
After defining your brand’s name, the
next step was to represent the concept
by generating a simple and unique
graphic element, at the same time I had
to work with the qualities you want to
communicate in your identity which
are: Trustworthy, Honest, Great Service,
Professional, and Likable.
Before getting the final idea I worked
different options, some of them weren’t
convencing enough for me, but it was part
of the creative process, I tried to use DAN
GETS IT DONE initials, or use your name
as the main element, but none of them
were working properly, my final conclusion
was to communicate the message directly
without making the consumer guess the
meaning of your brand.
DAN
GETS IT
DONE
3

Construction
The logo was built using straight lines, the name
DAN GETS IT DONE is the main element, I decided
to combine it with a couple set of lines on top
representing a roof and other set of lines at the
bottom, which will easily position yourself in the real
estate industry.
0.6x 0.9x x
4

Clear space
To make sure the logo is always clearly
recognizable it must be seen separate
from any other visual elements such as
pictures, graphics, text, headlines, etc., as
well as the edge of a page or the edge of a
photograph or illustration. The minimum
space required must be equal to the
height of the top line on each side of the
logo.
Logo safe area
Don’t write content or place
images in this area
Content area
Any text or image should be
placed in this area
DAN
GETS IT
DONE
5

Color version
As it was requested, your brand should
be asociated with Dilbeck Real Estate.
Personally, I don’t like their logo, but the
new color combination is just perfect,
unique, and it works perfectly with the
concept proposed for your brand.
We can use both colors with the logo
depending on the background or logo
application, please continue to the next
page to see some samples.
DAN
GETS IT
DONE
DAN
GETS IT
DONE
6

Color palette
Primary brand colors
Primary colors should always play an important role.
Whether it’s highlighting the message or the most
used color in a layout, these colors could be applied
in various ways. Always use both colors for every
audience and on all brand materials.
Color #1
#006666 Color Hex
______________________
RGB value is
0, 102, 102
______________________
CMYK process color
value is
100, 0, 0, 60
Color #2
#44494f Color Hex
______________________
RGB value is
68, 73, 79
______________________
CMYK process color
value is
14, 8, 0, 69
Color #3
#000000 Color Hex
______________________
RGB value is
0, 0, 0
______________________
CMYK process color
value is
0, 0, 0, 100
8

Incorrect usage samples
The logo cannot be applied juxtaposing the primary colors.
Correct usage
The logo must be applied using one of the primary colors surrounded by a white frame
DAN
GETS IT
DONE
DAN
GETS IT
DONE
DAN
GETS IT
DONE
DAN
GETS IT
DONE
DAN
GETS IT
DONE
DAN
GETS IT
DONE
9

Typography paragraph metrics.Typography font family
This is the typography used to write the brand’s name, it can be used in
your branding and marketing material to maintain the same identity and
consistency.
Didot Serif Font Regular
A B C D E H I J K L M N O
P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q
r s t u v w x y z
Didot Serif Font Bold
A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p
q r s t u v w x y z
DONEC NON TORTOR IN ARCU
MOLLIS FEUGIAT
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi
commodo, ipsum sed pharetra gravida, orci magna rhoncus
neque, id pulvinar odio lorem non turpis. Nullam sit amet enim.
Suspendisse id velit vitae ligula volutpat condimentum. Aliquam
erat volutpat. Sed quis velit. Nulla facilisi. Nulla libero.Vivamus
pharetra posuere sapien. Nam consectetuer. Sed aliquam,
nunc eget euismod ullamcorper, lectus nunc ullamcorper orci,
fermentum bibendum enim nibh eget ipsum. Donec porttitor
ligula eu dolor.
Maecenas vitae nulla consequat libero cursus venenatis. Nam
magna enim, accumsan eu, blandit sed, blandit a, Quisque facilisis
erat a dui. Nam malesuada ornare dolor. Cras gravida, diam sit
amet rhoncus ornare, erat elit consectetuer erat, id egestas pede
nibh eget odio. Proin tincidunt, velit vel porta elementum, magna
diam molestie sapien, non aliquet massa pede eu diam. Aliquam
iaculis. Fusce et ipsum et nulla tristique facilisis. Donec eget sem
sit amet ligula viverra gravida. Etiam vehicula urna vel turpis.
Suspendisse sagittis ante a urna. Morbi a est quis orci consequat.
Paragraph style
Font: Didot Serif Font Regular
Sentence case
Font size from 9 to 13 ponts
Leading from 13 to 15 points
Color Black 100%
Titles style
Font: Didot Serif Font Regular
Uppercase
Aligmed to the left
Font Size from 25 to 30 points
Leading from 30 to 35 points
Color Black 100%
10

Correct typography usage
DONEC NON
TORTOR IN ARCU
MOLLIS FEUGIAT
Lorem ipsum dolor sit amet,
consectetuer adipiscing elit.
Morbi commodo, ipsum sed
pharetra gravida, orci magna
rhoncus neque, id pulvinar
odio lorem non turpis. Nullam
sit amet enim. Suspendisse
id velit vitae ligula volutpat
condimentum. Aliquam erat
volutpat. Sed quis velit. Nulla
facilisi. Nulla libero.
DONEC NON
TORTOR IN ARCU
MOLLIS FEUGIAT
DONEC NON
TORTOR IN ARCU
MOLLIS FEUGIAT
When using white background apply black
typography
Use white color on titles and paragraphs when using
one of the primary colors as background
Use white color on titles and paragraphs when using
one of the primary colors as background
11

Incorrect typography usage
DONEC NON
TORTOR IN ARCU
MOLLIS FEUGIAT
DONEC NON
TORTOR IN ARCU
MOLLIS FEUGIAT
Never use one of the primary colors over title or
paragraphs when using a white background
Never combine primary and secundary colors Never juxtapox the primary and secundary colors.
DONEC NON
TORTOR IN ARCU
MOLLIS FEUGIAT
12

Dan Realtor
Brand identity elements
13

Online applications and icons
18

This Premium Brand Identity has been designed by JAVIER to help those
developing creative content for NOE REALTOR to maintain the brand identity
continuity and provide a consistent way to effectively communicate the
brand messages.
Downloads
Please save this presentation and download the files listed below for
future usage.
Logo Files for web and print
• EPS scaleable, vector files for printing
• PDF vector file for printing
• JPG logo file with a white background for web
• PNG with no background for web
• Versions for social media profiles, app icon and website favicon
Final logo files versions
• Color logo source files
• Black and white logo source files
Additionals
• Stationery files ready for print
• Letterhead template Microsoft Word and Pages for Mac
• Envelope Microsoft Word and Pages for Mac
• Transfer of copyrights and ownership for unlimited usage
20

Dan Realtor Brand Identity Package

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