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SWOT Analysis Template Word
Your Brand’s strengths
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Your Brand’s weaknesses
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Your Brand’s opportunities
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Your Brand’s threats
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Competitor #1: ________________________________________
Their website URL:
Why do you consider them a competitor?
What do they offer that your brand doesn’t?
What do you like that they are doing?
Competitor#1 strengths
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Competitor#1 weaknesses
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Competitor#1 opportunities
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Competitor#1 threats
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Competitor #2: ________________________________________
Their website URL:
Why do you consider them a competitor?
What do they offer that your brand doesn’t?
What do you like that they are doing?
Competitor#2 strengths
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Competitor#2 weaknesses
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Competitor#2 opportunities
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Competitor#2 threats
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Competitor #3: ________________________________________
Their website URL:
Why do you consider them a competitor?
What do they offer that your brand doesn’t?
What do you like that they are doing?
Competitor#3 strengths
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Competitor#3 weaknesses
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Competitor#3 opportunities
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Competitor#3 threats
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Competitor #4: ________________________________________
Their website URL:
Why do you consider them a competitor?
What do they offer that your brand doesn’t?
What do you like that they are doing?
Competitor#4 strengths
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Competitor#4 weaknesses
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Competitor#4 opportunities
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Competitor#4 threats
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SWOT Analysis Template Word

  • 1. SWOT Analysis Template Word Your Brand’s strengths ● ● ● ● ● ● ● ● Your Brand’s weaknesses ● ● ● ● ● ● ● ● Your Brand’s opportunities ● ● ● ● ● ● ● ● Your Brand’s threats ● ● ● ● ● ● ● ●
  • 2. Competitor #1: ________________________________________ Their website URL: Why do you consider them a competitor? What do they offer that your brand doesn’t? What do you like that they are doing? Competitor#1 strengths ● ● ● ● ● ● ● ● Competitor#1 weaknesses ● ● ● ● ● ● ● ● Competitor#1 opportunities ● ● ● ● ● ● ● ● Competitor#1 threats ● ● ● ● ● ● ● ●
  • 3. Competitor #2: ________________________________________ Their website URL: Why do you consider them a competitor? What do they offer that your brand doesn’t? What do you like that they are doing? Competitor#2 strengths ● ● ● ● ● ● ● ● Competitor#2 weaknesses ● ● ● ● ● ● ● ● Competitor#2 opportunities ● ● ● ● ● ● ● ● Competitor#2 threats ● ● ● ● ● ● ● ●
  • 4. Competitor #3: ________________________________________ Their website URL: Why do you consider them a competitor? What do they offer that your brand doesn’t? What do you like that they are doing? Competitor#3 strengths ● ● ● ● ● ● ● ● Competitor#3 weaknesses ● ● ● ● ● ● ● ● Competitor#3 opportunities ● ● ● ● ● ● ● ● Competitor#3 threats ● ● ● ● ● ● ● ●
  • 5. Competitor #4: ________________________________________ Their website URL: Why do you consider them a competitor? What do they offer that your brand doesn’t? What do you like that they are doing? Competitor#4 strengths ● ● ● ● ● ● ● ● Competitor#4 weaknesses ● ● ● ● ● ● ● ● Competitor#4 opportunities ● ● ● ● ● ● ● ● Competitor#4 threats ● ● ● ● ● ● ● ●