Analyzing your product

1. 360 Degree Product Analysis
(Template)
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2. This is a proposed
template to capture 360
feedback on your
product/Product area
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3. External
Perspective
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4. Perception matters
● What are the macro level trends in your space as per
analyst reports
● What are experts in your space saying ?
● What is the press saying about your product
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5. SWOT analysis based on analyst reports
Strengths Weakness
Opportunities Threats
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6. recommendations
What product recommendations can you derive based on the
above SWOT analysis
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7. INTERNAL
PERSPECTIVES
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8. WHY we win?
Who are our key
customers ?
● Why did we win them ?
● A sales perspective on
each of these wins
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9. CUSTOMER PERSPECTIVE
Pick 5 customers
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10. CUSTOMER #1
Who are they ?
HOW WOULD YOU
CLASSIFY THEM ?
WHY DO THEY LOVE YOUR
PRODUCT ?
WHAT FEEDBACK DO THEY
HAVE FOR YOUR PRODUCT ?
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11. Win loss analysis over last couple of quarters
EXAMPLE
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12. LOSS Analysis : COMPETITIVE REASONS
Why did we lose against some of our key competitors ?
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13. LOSS ANALYSIS : PRODUCT REASONS
● What are some major gaps in the product ?
● Are there gaps when it comes to integrations ?
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14. LOSS ANALYSIS : POSITIONING REASONS
● Are there gaps in terms of positioning your product or
features ?
● Is your sales team able to convey the value proposition
accurately ?
● Gaps in product documentation
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15. KEY TAKEAWAYS FROM
WIN/LOSS ANALYSIS ● TAKE AWAY #1
● TAKE AWAY #2
● ....
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16. WHAT DO WE DO
NOW?
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17. Table stakes
Where are we now? What's the desired
situation ?
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18. Internal Perspective
● Snapshot of Key customers and Sales Point of View on why
there was win
● Win loss analysis of the last couple of quarters
● Competitive Gaps why Deals were lost
● Functional Gaps
● Positioning Reasons
● Key takeways
●
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