The document provides tips for building a brand, including understanding customers' problems and needs, developing a professional reputation and community, and creating an emotional connection through perceived value. It recommends creating a mood board to represent a brand's vision and discusses email marketing platforms like MailChimp that can help engage customers. The key is evolving a brand statement to capture what a company wants to be known for.

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27. 1. What are their biggest problems?
2. What keeps them up at night?
3. What are some solutions you can
provide to their problems?
4. How can your products or services
meet their emotional needs? That’s
why they’ll buy from you!
5. Talk to potential customers about
whether they would buy your
product or services

31. ● Professional reputation,
● Industry leader
● Innovation
Customer experience
● Loyal community
● Emotional connection
● Perceived value in the
marketplace.

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34. ● https://www.planoly.c
om/blog/portfolio/how
-to-create-a-brand-m
oodboard-planoly/
● https://99designs.com
.au/blog/tips/how-to-c
reate-a-mood-board/
● https://www.canva.co
m/learn/build-brand-
mood-board/

35. Remember this statement will evolve so just have a go
on what you want to do and be known for.

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40. 40

42. 42

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44. ● MailChimp - free for startups, easy to use templates and valuable audience insights
● Drip - great for more established businesses and data analytics
● Keap - comprehensive sales and marketing automation platform

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48. 48

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