Laura Sierra Serna has a M.Sc. in Industrial Engineering and a B.S. in Industrial Engineering from Los Andes University in Bogota, Colombia. She has over 8 years of experience in revenue management and customer analytics for LATAM Airlines Group. Her skills include programming, data analysis, problem solving, and teamwork.

1. Laura Sierra Serna
Address: Alonso de Cordova 5045, Apartment 1908; Santiago, Chile
Mobile: (56) (9) 56791068. Email: laurasierra88@gmail.com
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Summary
M.Sc. Industrial Engineering and B.Sc. Industrial Engineering of Los Andes University (Bogota, Colombia),
with emphasis in Management. Interested in Sales and Commercial Units. Knowledge in aeronautic
industry, focus on performance analyze, design of strategies for revenue maximization (Revenue
Management) and understand the customer behavior. Programming skills and advanced Excel use.
Abilities for work in teams, analyze and synthesize, solve problems, oral and written communication, and
interpersonal skills.
Education
Los Andes University - Bogota, Colombia
M.Sc. Industrial Engineering, Management Oct 2011
B.Sc. Industrial Engineering, Management Mar 2010
Gimnasio Femenino - Bogota, Colombia
Bachelor's degree Jun 2005
Experience
LATAM Airlines Group
Customer Intelligence Senior Analyst – Santiago, Chile Mar 2014-Present
 Develop projects and business cases to analyze and understand customer behavior at the
interactions with the company, staying in permanent contact with the Business Units.
Revenue Management Best Practices Analyst – Santiago, Chile Jul 2012-Feb 2014
 Analyze the performance of international routes and propose initiatives to improve it.
 Develop projects and business cases focus on revenue optimization for the company.
Revenue Management Flight Analyst – Guayaquil, Ecuador Feb-May 2013
 Design and implement sales strategies for flights of Ecuador Business Unit, focus on revenue
maximization for the business.
Liberty Mutual Insurance – Bogota, Colombia
Trainee on Personal Insurance Mar-Jun 2012
 Training process in automobile insurances for individuals.
 Analyze of fare and models associated.
Ecopetrol - Bogota, Colombia
Management Analyst, Transportation VP Aug 2010-Feb 2011
 Strategic planning, KPIs monitoring and proposals to improve their performance.

2. Internship, Strategy and Growth VP Jul 2008-Jan 2009
 Participation in strategy review process 2008-2009.
 Development of KPIs logical trees and improvement plans for KPIs.
Other professional activities
Los Andes University - Bogota, Colombia
Graduate research assistant for Strategy and Balanced Scorecard and for the project Innovation at
“La Mesa”
January-July 2010 and February-August 2011
 Manage a group of 50 students, for activities and classes planning.
 Assist students with their thesis and works.
Lecturer for Organizational Strategy Jan-Dec 2009
 Assist students with works solution, attend meetings for classes planning and correct works.
Publications
 Decision making model for local development projects - Community and technology. Reno, Nevada,
USA, 2011.
Luis Camilo Caicedo Lopez, Juan Camilo Silva Jaramillo, Laura Catalina Sierra Serna y Maria Catalina
Ramirez Cajiao. Abstract No. 4178. Social, environmental & sustainability. Applied Solutions Sessions.
61st Annual IIE Conference and Expo. May 21-25, 2011.
Honors & awards
 Scholarship research assistants. Los Andes University. Bogota, 2010.
 Thesis: "Alignment and cascading process of a new practice inside a company". Grade 5/5. Los Andes
University. Bogota, 2010.
 Best Icfes of the school (exam at the end of high school, to access universities) Average grade: 66.83.
Gimnasio Femenino. Bogota, 2005.
 Top 100 ranking Icfes of Bogota, position 75. Bogota, 2005.
Skills
Languages: Spanish (native), English (full professional proficiency), Portuguese (limited working
proficiency).
Software: Java and VBA programming, MS Office, MATLAB, Teradata (MySQL), XPress-MP (optimization)
and Arena (simulation).