mn319 group assignment

1. Clare McCourt 11483348
Iman Mann 11520987
Laura Mooney 11488822
Shauna O’Sullivan 69674713

2. Our report will conduct an analysis of the
Irish Cinema Industry.
We will compare Vue Cinemas, The Irish
Film Institute, The Savoy Theatre, Cineworld
and The Odeon.
Methods of analysis include a website
review, social media review, mobile review
and BOSS metrics reports. All blog posts can
be found in the appendices. The cinema
industry entertains viewers with first to
preview films and great location that are
easily accessible.

3. The Irish Cinema Industry is a huge
industry today. Due to the current
economic climate, a trip to the
cinema is seen as affordable.
The key players of the industry
include Vue Cinemas, The Irish Film
Institute, The Savoy Theatre,
Cineworld and The Odeon.

4. Vue Cinema
Vue Entertainment is a world class operator and developer of modern
state-of-the-art multiplex cinemas. Vue Entertainment has 116
cinemas across the UK, Germany Ireland, Denmark, Portugal and
Taiwan. It has over 1100 screens and over 230,000 super comfortable
standard and luxury VIP seats. Vue won the prestigious award for
'International Exhibitor of the Year' at Cinema Expo. Tim Richards
was bestowed with the highly acclaimed Ernst & Young’s
Entrepreneur of the Year award. Many companies can advertisement
with Vue to promote brands and engage with the customer audience.
There are many careers at Vue cinemas and the application process is
very simple, one can search for current vacancies and careers at
Myvue.com and register for Vue job alerts via e-mail. Customers can
sign up for a Vue account online to avail of various services such as
Gift cards, Competitions and prizes, Upgrades, Special events and
Movie news.

5. The Irish Film Institute
Founded 1943, the IFI was previously named the National Film
Institute (until 1982). It is located at 6 Eustace Street, Temple
Bar, Dublin 2 and has 3 Screens. The IFI provides its audience
with the opportunity to see films that would not generally be
released to cinemas in Ireland. The IFI differs from other
cinemas in that they deliver curated seasons, festivals and
events and films that may be disregarded by other commercial
cinemas. The IFI show a wide range of films including the finest
independent movies, foreign films and also Irish films that may
not be generally released. Every year, the IFI hosts various
festivals including the IFI French Film Festival, IFI Horrorthon,
and IFI Family Festival. The IFI also has a Café Bar that serves
Lunch and Dinner to allow customers to make a day out of the
IFI experience.

6. The Savoy Theatre
The Savoy theatre has hosted the Irish premières of many films,
with many stars walking the red carpet . The Savoy is also used
during the Jameson Dublin International Film Festival, and is
mainly used for big-event screenings such as opening and
closing night shows. The cinemas themselves are great - big
comfy seats, spacious legroom, top of the range sound system
and massive screens’, ‘All in all - if I want to watch a movie,
this is the first place I will look at show times from now on’ and
‘The Savoy and the Screen still hold that special. The Savoy
Theatre today is as busy as it ever was in the past and is now
used for film premieres complete with the red carpet and
Hollywood movie stars. The Savoy Theatre is one of Dublin’s
oldest cinemas. It continues to hold its reputation for its
beautiful architecture and that special nostalgic experience.

7. Cineworld
Cineworld being one of the most popular cinemas
targets people ranging from all ages. With their range
of movies and also being one of the largest cinemas
based in Ireland, they have the ability to hold all the
movies that are currently out. It was opened in 1995
by Virgin Cinemas as Virgin Cinemas Dublin.
Cineworld is UK’s number one multiplex cinema
chain. It also produces an Unlimited Card which
allows loyal customers to watch unlimited movies for
a whole month or a year pass.

8. The Odeon
The Odeon was founded in the UK in 1930.
previously known as UCI the Odeon first opened
in the outskirts of Dublin in 1990. The Odeon is
the largest cinema chain in Europe and now has
10 cinemas in the Republic of Ireland including
Blancherstown, Stillorgan, Waterford and
Limerick.

9. Vue Cinema’s website is easily accessible and easy to use. It gives all
information on cinema times, movie information, movie news, upcoming
events and prices. One can register for a Vue account to receive job alerts
and updates of VIP events.
The Irish Film Institute's website is easily accessible, it meets all the
necessary requirements of a successful website and is ranked highly with
Google when several key words are typed into the Google search bar.
One error in the website is that the twitter icon that links customers to
their twitter page does not in fact direct you to their twitter page.
The Savoy Theatre’s website wouldn’t be as eye catching as other
competing websites. The Savoy’s website is generally very easy to
navigate. It seems to be fairly basic including exactly what you need
when browsing for cinema times, ticket prices, opening hours etc.
Cineworld website is easy to navigate from page to page and shows
images of upcoming releases and popular movies that are currently
showing. You can also purchase an unlimited card or gift card and
explore what Cineworld has to offer.
The Odeon The Odeon website has a modern design with bright colours
and sharp imagery making it easy to navigate. The website provides the
customer with all the basic services. Customers can avail of their
premiere club.

10. Vue Cinemas have official Facebook and Twitter pages to promote their brand and keep their
customers informed.
The IFI has accounts for all of the popular social media websites, including twitter, Facebook,
LinkedIn, YouTube, BlogSpot and Flickr. It also has links and icons to all their social media
outlets on their website making it easily accessible to customers.
The Savoy twitter page needs a lot more attention. They do not update their twitter as
regularly as they should. They only have 645 followers which means they could do with
getting their twitter page more popular.
Cineworld has its’ own Facebook page, Twitter account, website, YouTube account.
Cineworld tweets about its latest movies and also promotions and allows for followers to
tweet back. Cineworld has the highest amount of fans in comparison to VUE, Savoy and the
IFI.
The Odeon has accounts for all major social media websites including Facebook, Twitter and
YouTube. They have an active twitter page with 14,400 followers who can ask questions on
new releases.

11. Vue Cinemas have a mobile app for android phones and smart
phones. It is free to download from their website myvue.com.
The app is very convenient and popular. One can purchase
tickets and download videos also.
The Irish Film Institute and The Savoy do not have a mobile
app.
Cineworld has its own mobile app which apple and android
users can download. However there is limited options on this
app.
The Odeon has its own app available for all iPhone and android
devices. The app allowed you to find your nearest cinema,
show times and purchase tickets.

17. To promote our blog and our opinions we posted
our review through our blogs and our social
networks. We also shared our review on
socialmedia.ie and made a YouTube video.

18. This report conducted an analysis of the Irish film
industry. Throughout this report we compared
Cineworld, the Irish Film Institute (IFI), the Savoy
Theatre, the Vue and the Odeon. Vue Cinemas could
host a larger range of events along with a loyalty
system to reward their customers. The Irish Film
Institute and The Savoy could improve by creating a
mobile app for customers. Cineworld could improve
their quality of seating. Throughout this report our
team maximised its strengths, bringing out the best in
each team member. We were enthusiastic and
creative in our approach to this report and are all
very happy with the result.

19. My name is Clare McCourt and I am currently
studying an honours bachelor degree in
business and management (BBS) at National
University of Ireland, Maynooth (NUIM).
My name is Shauna O’Sullivan and I am
enthusiastic, motivated, creative, open minded,
organized, productive, efficient and outgoing.
My name is Iman Mann, I am a 19 year old
student studying an honours bachelor of
business studies degree in National University
of Ireland, Maynooth. Self-motivated,
organised, team worker, innovative and hard
working.
My name is Laura Mooney, I am 19 years old
and I am a second year student in NUI
Maynooth, studying Business and
Management