Laura from LauraDrives.com and Alan Ram's Proactive Training Solutions shares a deck from a Toyota Canada presentation where she spoke about building relationships through social media; specifically, how to use Facebook and Video to build relationships with prospective and past clients. Contact Laura for more information or for notes: laura@alanram.com
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Building Relationships Through Social Media
1. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com
Building Relationships
Through Social Media
2. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com
3. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com
Why Social Selling?
4. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com
Why is Social Media So
Effective?
5. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com
Why Is Social Media So
Effective?
✓ Human Connection
✓ Relationship
✓ Customer Behavior
6. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com
People Like Buying From People
7. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com
Shoppers Are All Online
Researching
8. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com
My Strategy: Give People a
Reason to Engage and Connect
10. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com
10 Ways to Use Facebook and
Create Real Connection
11. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com
Teach ‘Em Something
12. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com
Debut Something
13. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com
Humble Brag
14. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com
Share the Love
15. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com
Be Relevant
16. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com
Showcase Something
17. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com
Let Someone Else Do The Talking
18. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com
Seriously, Let Someone Else
Do The Talking
19. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com
Get Off Topic
20. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com
Keep It Simple
21. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com
Get Nostalgic
22. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com
Human Tone and Element
Creates Connection
Builds Relationships
23. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com
Video is a Key Component
to Your Social Presence
24. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com
Why Is Video So Powerful?
25. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com
Because of how people
communicate.
26. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com
Because of how we retain
information.
27. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com
Because of engagement,
eyeballs, and shareability.
28. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com
Because YouTube and
Facebook say so.
29. Video is Your Fiercest
Weapon
Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com
30. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com
You Can Get Started Today
31. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com
There Is Opportunity In
Our Industry
32. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com
We Sell Things That Get
People Excited
33. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com
Video Will Drive Customers
Through The Door
34. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com
Creating Video is Easier
Than You Think
35. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com
3 Ways to Create Compelling
Videos:
Convey a Message
Show Something Off
Answer a Question
36. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com
Leverage Your People
Personal Branding Under the Dealership Umbrella
37. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com
YouTube Facebook
Dealership Blog
38. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com
4 Steps to Get Started
o Keep it Simple
o Learn As You Go
o Focus on Value
o Remember Human Connection
39. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com
Create an Environment
Where This is Encouraged
40. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com
How To Attract People Who
Will Participate
41. Laura Madison | Alan Ram’s Proactive Training Solutions | Director of Sales | Laura@AlanRam.com
Take Action Tomorrow.
Do you see how these can create real connection with buyers? Stay top of mind
The next strategy
Tone, enthusiasm, excitement. 90% people say seeing a video about a product is helpful in the decision process
60,000x times faster than text
Retain 95% of message watched compared to 10% read higher view retention
Shoppers who viewed video were 174% more likely to purchase than viewers who did not.
92% of mobile viewers share videos with others
46% of users take some kind of action
53x more ikely google
Algorithm – VIDEO PROFILE PHOTOS
Final strategy: let’s get into the action poriton. What differentiated my brand
24% of brands are using online video to market to consumers
Video has amassed 32k views on YouTube alone in less than a year. More importantly, it converts.
Circle back – how do you create real human connection? With your people?