What me Plan?

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Why business planning is important

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What me Plan?

  1. 1. What? Me Plan? Sabrina Parsons CEO sabrina@paloalto.com September 20, 2008 Oregon Small Business Fair
  2. 2. Logistics <ul><li>This presentation is downloadable: </li></ul><ul><li>mommyceo.wordpress.com </li></ul><ul><li>Email me at: </li></ul><ul><ul><li>sabrina@paloalto.com </li></ul></ul><ul><li>Business plan website: www.bplans.com </li></ul><ul><li>Software website: www.paloalto.com </li></ul>Copyright 2005 Sabrina Parsons All Rights Reserved
  3. 3. Introductions <ul><li>Participants </li></ul><ul><li>Sabrina Parsons </li></ul>Copyright 2005 Sabrina Parsons All Rights Reserved
  4. 4. Control Your Destiny Copyright 2005 Sabrina Parsons All Rights Reserved
  5. 5. Why Plan? Copyright 2005 Sabrina Parsons All Rights Reserved You are here now You want to go here
  6. 6. It’s a Process, Not Just a Plan Copyright 2005 Sabrina Parsons All Rights Reserved
  7. 7. Step 1: Situation Analysis Copyright 2005 Sabrina Parsons All Rights Reserved Situation Strategy Plan
  8. 8. Ideas vs. Opportunities Copyright 2005 Sabrina Parsons All Rights Reserved
  9. 9. Know Your Market Copyright 2005 Sabrina Parsons All Rights Reserved
  10. 10. What, Who, and How Many Copyright 2005 Sabrina Parsons All Rights Reserved
  11. 11. What’s the Problem? Copyright 2005 Sabrina Parsons All Rights Reserved Market Needs And What’s Your Solution?
  12. 12. Understand Market Segmentation Copyright 2005 Sabrina Parsons All Rights Reserved Laggards Early Adapters Opinion Leaders
  13. 13. Do Your Homework Copyright 2005 Sabrina Parsons All Rights Reserved
  14. 14. Simple Potential Market Copyright 2005 Sabrina Parsons All Rights Reserved
  15. 15. Keys to Success Copyright 2005 Sabrina Parsons All Rights Reserved
  16. 16. Competitive Advantage Copyright 2005 Sabrina Parsons All Rights Reserved Lowest Price! Always! We Will Match Anybody! Free parking! Technical Excellence
  17. 17. Step 2: Strategy Copyright 2005 Sabrina Parsons All Rights Reserved Situation Strategy Plan
  18. 18. Strategy is Focus Copyright 2005 Sabrina Parsons All Rights Reserved The more priorities or key points included... The less likelihood of implementation... Focus
  19. 19. Strategy is Tailored Copyright 2005 Sabrina Parsons All Rights Reserved
  20. 20. Strategy is Realistic Copyright 2005 Sabrina Parsons All Rights Reserved
  21. 21. Step 3: The Plan Copyright 2005 Sabrina Parsons All Rights Reserved Situation Strategy Plan
  22. 22. Make it Concrete and Specific Copyright 2005 Sabrina Parsons All Rights Reserved
  23. 23. The Standard Outline Copyright 2005 Sabrina Parsons All Rights Reserved Executive Summary Company Description Product/Service Description Market Analysis Strategy/Implementation Summary Management Team Financial Plan <ul><li>History </li></ul><ul><li>Ownership </li></ul><ul><li>Start-up Plan </li></ul><ul><li>Start-up Costs </li></ul><ul><li>Location </li></ul><ul><li>Facilities </li></ul><ul><li>Target Market </li></ul><ul><li>Market Growth </li></ul><ul><li>Segmentation </li></ul><ul><li>Market Trends </li></ul><ul><li>Market Forecast </li></ul><ul><li>What you sell </li></ul><ul><li>Description </li></ul><ul><li>Benefits </li></ul><ul><li>Features </li></ul><ul><li>Sourcing </li></ul><ul><li>Technology </li></ul><ul><li>Marketing Strategy </li></ul><ul><li>Sales Forecast </li></ul><ul><li>Milestones </li></ul><ul><li>Activities </li></ul><ul><li>Organization </li></ul><ul><li>Key Team Members </li></ul><ul><li>Management Gaps </li></ul><ul><li>Personnel Plan </li></ul><ul><li>Funding Strategy </li></ul><ul><li>Profit & Loss </li></ul><ul><li>Cash Flow </li></ul><ul><li>Balance Sheet </li></ul><ul><li>Mission </li></ul><ul><li>Vision </li></ul><ul><li>Objectives </li></ul><ul><li>Keys to Success </li></ul>
  24. 24. Tailor the Outline for Your Needs Copyright 2005 Sabrina Parsons All Rights Reserved Executive Summary Company Description Product/Service Description Market Analysis Strategy/Implementation Summary Management Team Financial Plan
  25. 25. Objectives Must be Measurable Copyright 2005 Sabrina Parsons All Rights Reserved
  26. 26. Do the Numbers Copyright 2005 Sabrina Parsons All Rights Reserved Sales Forecast Personnel Plan Profit or Loss Past Results Balance Sheet
  27. 27. Profits ≠ Cash Copyright 2005 Sabrina Parsons All Rights Reserved
  28. 28. Copyright 2005 Sabrina Parsons All Rights Reserved
  29. 29. Copyright 2005 Sabrina Parsons All Rights Reserved
  30. 30. Business Plans vs Tax Accounting Copyright 2005 Sabrina Parsons All Rights Reserved
  31. 31. Educate Your Guesses Copyright 2005 Sabrina Parsons All Rights Reserved
  32. 32. Sample Milestones Copyright 2005 Sabrina Parsons All Rights Reserved
  33. 33. Step 4: Make it Happen Copyright 2005 Sabrina Parsons All Rights Reserved
  34. 34. Measure a Plan by its Implementation Copyright 2005 Sabrina Parsons All Rights Reserved Your bank account --- Your bank account, if there had been no plan Value of the business plan
  35. 35. The Complete Planning Process Copyright 2005 Sabrina Parsons All Rights Reserved Follow-up Actions Results Plan Realistic Specific Simple
  36. 36. Thank You <ul><li>This presentation is downloadable at : </li></ul><ul><li> mommyceo.wordpress.com </li></ul><ul><li>Email me at: </li></ul><ul><ul><li>sabrina@paloalto.com </li></ul></ul><ul><li>Business plan website: bplans.com </li></ul><ul><li>Software website: paloalto.com </li></ul>Copyright 2005 Sabrina Parsons All Rights Reserved
  37. 37. End of Presentation Additional slides background only

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