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Who Do I Talk To Now? DIY User Research for Startups
1. Who Do I Talk To Now?
Who to talk to, what to ask, and what tools to use for DIY user research
Laura Klein
@lauraklein
laura@usersknow.com
http://www.usersknow.com
2. This talk is not for Experts
(well, not UX experts, anyway)
3. Fine, Whoโs It For Then?
โข Founders
โข Engineers
โข Product Managers
โข Marketing Managers
โข Peoplewho want to listen to their users,
but donโt know where to start
4. Whatโs It About, Anyway?
Who to listen to
When to listen to them
What to ask them
7. Is This A Little Better?
Remote Unmoderated Written Feedback Finding Micro Usability
Moderated Testing Tests w/ Video & Surveys Participants Tests
LiveView
(mobile)
8. Wait, What Are Unmoderated Tests With Video?
Watch and Listen to Real People Using Your Application!
9. Wait, What Are Unmoderated Tests With Video?
Watch and Listen to Real People Using Your Application!
17. Whatโs So Great About Remote Testing?
โข Talk to more people, faster
โข Recruit from a larger pool of users
โข Find people all over the world
โข Reduce no-shows and recruiting costs
18. What About MY Needs?
Think about your scenarios now!
(You may be called on at the end of the presentation)
19. Great, What Sort Of Research Should I Do?
The type of research you do depends on what you have
to show users and what you want to learn.
21. You Want To Know...
โข Is my idea any good?
โข Will anybody actually buy this?
โข Does this solve a problem for anybody?
22. You Should Talk To...
โข Competitorsโ Customers
โข Potential Customers (best guess)
โข Personas
23. You Should Ask...
What made you decide
What do you like about
to do it this way?
your solution?
Whatโs missing?
What are you currently doing?
What else have you What do you hate about
tried? your solution?
Whatโs your problem? If you could change
something, what would it be?
Will you show me?
26. You Want To Know...
โข Do people get what this is?
โข How do people react to different
implementations of this idea?
โข Does this solve any of the problems we
identi๏ฌed earlier?
27. You Should Talk To...
โข Competitorsโ Customers
โข Customers (acquired from landing page tests)
โข Potential Customers (best guess)
โข Personas
28. You Should Ask...
What do you think is
What would you do if you going on here?
saw this? Whatโs missing?
What do you think this is?
Which of these sketches do
What do you think you you like best?
could do with this?
If you could change
How does this compare to something, what would it be?
what you currently use?
29. You Can Use...
Micro Remote
Usability Tests Usability Tests
31. You Want To Know...
โข Can people use this?
โข Where do people get lost?
โข What arenโt people understanding?
32. You Should Talk To...
โข Customers (acquired from landing page tests)
โข Competitorsโ Customers
โข Potential Customers (best guess)
โข Personas
โข People with Right Level of Tech Savvy (for usability)
33. You Should Ask...
What do you think is
What would you do if you going on here?
saw this? Anything you like about this?
How would you perform a task?
Anything you hate about this? Anything particularly
confusing about this?
Whatโs missing?
If you could change
How does this compare to something, what would it be?
what you currently use?
36. You Want To Know...
โข How are people actually using this?
โข Why do the metrics look like that?
โข What are the problems people are
having in the real world?
37. You Should Talk To...
โข New Customers
โข Retained Customers (in all categories)
โข Competitorsโ Customers
โข Potential Customers (best guess)
โข Potential Customers (in different groups)
38. You Should Ask...
Is there anything that doesnโt
What do you think is work as expected?
going on here?
Anything you like about this?
How do you use this?
Anything you hate about this? Anything particularly
Will you show me? confusing about this?
Whatโs missing?
If you could change
How does this compare to something, what would it be?
other things youโve used?
43. You Should Never Ever Ask (in Any Stage)...
Donโt you hate this? Donโt you love this?
WHAT IS WRONG WITH
YOU???
Isnโt this a cool product?
Would you use this feature
Iโm about to explain to you in Would you use this product to
excruciating detail? solve this problem Iโve just
explained to you in
excruciating detail?
44. Those Tools Again...
Remote Unmoderated Written Feedback Finding Micro Usability
Moderated Testing Tests w/ Video & Surveys Participants Tests
LiveView
(mobile)
46. Free Stuff And Stuff To Read
โข First
25 People to sign up for UserTesting.com get a free test
with the code: web20expo - use by 4/16
โข When to Use Which User Experience Research Methods
โข User Research Tips
โข 24 Usability Test Tools