This document is Jenny McCallum's graphic design portfolio from 2012. It includes examples of her work for clients such as Matrix Dental Laboratory, Beauty Works salon, Skills for Health, and the NHS. The portfolio highlights her skills in print and digital design, branding, and project management. It also includes testimonials, details of her design process, and contact information.

1. JENNYMCCALLUM
GRAPHIC / PRINT / CORPORATE IDENTITY
PORTFOLIO 2012
EXAMPLES OF WORK: PAGES 2-8
ABOUT ME: PAGE 10
JENNY-MCCALLUM@LIVE.CO.UK
07739965340
APARTMENT 34 THE NILE,
26 CITY ROAD EAST,
MANCHESTER M15 4TB

2. FREELANCE: Matrix Dental Laboratory
TITLE: Presentation Lab Pack
AUDIENCE: Dental technicians across the UK
and europe.
BRIEF: To develop a striking, proffessional presentation
folder for a multi-million pound dental laboratory to send
to exclusive clients. The image of ‘perfection’ is vital to
the success of the laboratory. To avoid conflicts on what
is classed as ‘dental perfection’, it was decided to not use
models who were showing their teeth.
PRODUCTION: Liaised with printers to set brief; created
cutting guides for folder from scratch. Proofs were
required to check cutting layout, with guides being
adjusted to fit perfectly.

3. FREELANCE: Matrix Dental Laboratory
TITLE: Roller Banners
AUDIENCE: Dental technicians across the UK
and europe.
BRIEF: To produce a set of roller banners to accompany
the presentation folders to use at dental events.

4. FREELANCE: Beauty Works
AUDIENCE: Clients to beauty salon, mainly
women
BRIEF: To design a new corprate identity for beauty salon
‘beautyworks’. They required a range consisting of a price
list, appointment cards and gift vouchers.
PRODUCTION: Appointment cards, treatment listsand
and gift vouchers were printed on matt stock and
spot‑varnished for a high-end feel.
POST-PROJECT: Identity was carried through to the
external facia and internal detailing for a new salon
(below). A website was produced and social media utilised
to attract new clients and inform existing clients.

5. SKILLS FOR HEALTH
TITLE: Train the Trainer Resource Pack
AUDIENCE: National, healthcare workforce
BRIEF: To present a toolkit of information to attendees of a
course to take-away and use for their development. Pack
needed to be updated on regular intervals. Pack to contain
laminated handouts, loose sheets, publications, cd-roms,
powerpoint presentations.
PRODUCTION: Liaised with printers to set brief; work to a
budget and create final product in its entirety.

6. SKILLS FOR HEALTH
TITLE: Products and Services Catalogue
AUDIENCE: National, healthcare workforce
BRIEF: To present a complete catalogue of products and
services offered by skills for health. Involved splitting the
products into sections, and supplying a series of individual
leaflets to be stored in the back of the catalogue.
PRODUCTION: Liaised with printers to set brief; work to a
budget and create final product in its entirety. Construction
was complex due to the tabs and additional die-cut pocket
to the rear of the catalogue.

7. NHS NATIONAL WORKFORCE PROJECTS /
SKILLS FOR HEALTH
TITLE: Exhibition Display Graphics
AUDIENCE: National, healthcare workforce
BRIEF: To create a space-saving stand that incorporated
a plasma screen to demonstrate new e-learning
programmes at major nhs exhibitions.
PRODUCTION: Liaised with printers to set brief; work to a
budget and create final product in its entirety.
(Below: built stand without screen installed)

8. NHS NATIONAL WORKFORCE PROJECTS
TITLE: CD-ROM Packaging
BRIEF: Design packaging for a range of cd‑roms for use
at events, workshops and for distribution across the uk
health sector. The examples shown opposite span from
simple sleeves to more complex 4pp die cut cases, which
required strong attention to detail to align the CD graphics
to the sitting position within the case. This allowed the CD
area to be used for information and diagrams as space was
limited, such as the far-left example.
PRODUCTION: Liaised with printers to set brief; work to a
budget and create final product in its entirety.

9. WEBSITE DESIGN
2. NHS NATIONAL 3. FREELANCE - 2006
WORKFORCE PROJECTS TITLE: brastraps.co.uk retail
TITLE: Healthcare workforce website
portal SOFTWARE USED: Adobe
AUDIENCE: National, Photoshop & Dreamweaver
healthcare workforce
SOFTWARE USED: Adobe
Illustrator & Photoshop -
integrated with CMS system
(Joomla!)
1. IUVO DESIGN - 2011
TITLE: beautyworkscheshire.co.uk website SOFTWARE USED: Adobe Muse

10. JENNY MCCALLUM: Driven, creative and enthusiastic with a strong background in design and project CAREER HISTORY
management for the public healthcare and private sectors. Benefits from knowing all sides of the creative
process from concept to production. Enthusiastic about new technology and keen to be involved in the Project Manager (Royal Bank of Scotland account) Jan 2012-Present
ever-changing industry. Possesses excellent communication skills with the ability to develop and maintain Momentum Instore
strong internal and external relationships. Greatly values being part of a successful and productive team Graphic Designer / Owner 2011-Present
whilst thriving in challenging working environments. iuvo design
Overview of responsibilities Graphic Designer 2007-2011
Skills For Health (formerly NHS National Workforce Projects)
Project Manager (Royal Bank of Scotland) - Momentum Instore [Marketing Agency]
I am responsible for coordinating the campaigns from one of the agency’s largest and longest-standing clients - the RBS Group. I deal with Communications Support 2006-2007
the client’s marketing campaign team on a regular basis and have built up a trusting relationship with them. I have planned and managed NHS National Workforce Projects
the installations of various marketing campaigns into over 600 RBS branches across the UK.
QUALIFICATIONS
yy Managing client expectations and project timelines accordingly yy Writing clear and descriptive briefs for installation teams to
yy Establishing and monitoring project budgets on a daily basis, ensure that the requirements from the client are met BA (Hons) Visual Communications & Marketing (2.1) 2002-2005
along with raising and submitting invoices to a strict schedule yy Dealing with last minute brief changes University of Leeds
yy Working with other client teams to ensure that conflicts are yy Providing daily reports to the client and a more in-depth report at Prince2 Practitioner (Project Management) 2011
avoided the end of projects
A-Levels: Media Studies (B); English Language (B); IT (C) 2000-2002
yy Receiving and interpreting client requirements yy Delegating work to project assistants.
Ridge Danyers Sixth Form College, Marple
Graphic Designer - Skills for Health AS-Level: Business Studies (B) 2000-2001
yy In-house graphic designer for healthcare organisation in the yy Most successful graphic design project: The Train the GCSEs: 10 From A*-C (A’s in Maths, Sciences, English, Graphic Products) 1995-2000
public sector for over four years Trainer resource pack. Raised the organisation income from
yy Delivered high quality concepts and final products to be circulated commissioned workshops utilising the pack, over that of the SKILLS
across the national healthcare workforce Department of Health contract. The success of this project led to
the organisation being commissioned to re-design for use across Adobe InDesign CS2-5 nnnnn
yy Delivered products including: Brochures, magazines, booklets,
NHSScotland, along with a range of other resources. Adobe Illustrator CS2-5 nnnnn
magazine advertisements (Health Service Journal [HSJ], British
Medical Journal [BMJ]), CDs, training packs, promotional items, yy Worked closely with internal web teams to offer a design Adobe Photoshop CS2-5 nnnnn
exhibition graphics. perspective to technical developments on CMS websites. Adobe Dreamweaver CS2-3 nnnnn
yy Self managed workload, working directly with clients. Adobe Muse nnnnn
Graphic Designer / Owner - iuvo design Microsoft Office Suite nnnnn
I am a freelance designer in my spare time, providing design services to the public and private sectors. Private sector projects have included
establishing corporate identities for new retail businesses, website design (including e-commerce) and social media marketing. Public Problem Solving / Project Management / Verbal Presentation / Teaching / Mentoring /
sector projects have included reports and posters to be circulated across the country. Team Working / Delegation
yy Meeting with clients to establish requirements and discuss yy Proof reading and content-writing
possibilities yy Creating quality products that communicate messages effectively. CONTACT: jenny-mccallum@live.co.uk 07739965340
yy Working within pre-established brand identities Apartment 34 The Nile, 26 City Road East, Manchester M15 4TB