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Slideshare what every writer could learn at the dma’s future writers’ labs

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10 Real Copywriting Techniques That Work.

See the full blog posts here http://www.latitudegroup.com/blog/every-writer-learn-dmas-future-writers-labs/

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Slideshare what every writer could learn at the dma’s future writers’ labs

  1. 1. 10 Real Copywriting Techniques That Work
  2. 2. THINK ABOUT WHETHER YOU CAN SELL SOMETHING BY TELLING US A STORY ABOUT IT. 1.
  3. 3. MAKE YOUR COPY CLEAR AND EASY TO UNDERSTAND. IF YOU FIND IT DIFFICULT TO READ OUT LOUD, IT’S PROBABLY TOO COMPLEX. 2.
  4. 4. WHEN SELLING SOMETHING, MAKE IT EASY FOR THE READER TO UNDERSTAND WHAT THEY HAVE TO DO NEXT. 3.
  5. 5. SAY SOMETHING UNIQUE. DON’T RESORT TO CLICHÉS. 4.
  6. 6. KNOW YOUR TARGET AUDIENCE. IMAGINE THEM AS A SINGLE PERSON, AND SPEAK DIRECTLY TO THAT ONE PERSON. 5.
  7. 7. THINK ABOUT HOW YOUR PRODUCT WILL MEET THE READER’S NEEDS. 6.
  8. 8. THINK ABOUT CONCERNS YOUR READER MIGHT HAVE ABOUT THE PRODUCT, AND TRY TO REASSURE THEM. 7.
  9. 9. SHOW EMPATHY FOR YOUR READER. 8.
  10. 10. HAVE A CORE PRINCIPLE AND/OR VALUE. 9.
  11. 11. JUST START WRITING 10.
  12. 12. Part of: What every writer could learn at the DMA’S Future Writer’s Labs Matt Turner | @tmatthew91

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