1.
10 Real Copywriting Techniques
That Work

2.
THINK ABOUT WHETHER YOU CAN
SELL SOMETHING BY TELLING US
A STORY ABOUT IT.
1.

3.
MAKE YOUR COPY CLEAR AND EASY TO
UNDERSTAND.
IF YOU FIND IT DIFFICULT TO READ OUT
LOUD, IT’S PROBABLY TOO COMPLEX.
2.

4.
WHEN SELLING SOMETHING,
MAKE IT EASY FOR THE READER
TO UNDERSTAND WHAT THEY
HAVE TO DO NEXT.
3.

5.
SAY SOMETHING UNIQUE.
DON’T RESORT TO CLICHÉS.
4.

6.
KNOW YOUR TARGET AUDIENCE.
IMAGINE THEM AS A SINGLE
PERSON, AND SPEAK DIRECTLY TO
THAT ONE PERSON.
5.

7.
THINK ABOUT HOW YOUR
PRODUCT WILL MEET THE
READER’S NEEDS.
6.

8.
THINK ABOUT CONCERNS YOUR
READER MIGHT HAVE ABOUT
THE PRODUCT, AND TRY TO
REASSURE THEM.
7.

9.
SHOW EMPATHY FOR
YOUR READER.
8.

10.
HAVE A CORE PRINCIPLE
AND/OR VALUE.
9.

11.
JUST START
WRITING
10.

12.
Part of:
What every writer could learn at the
DMA’S Future Writer’s Labs
Matt Turner | @tmatthew91