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Slideshare what every writer could learn at the dma’s future writers’ labs
- 3. MAKE YOUR COPY CLEAR AND EASY TO
UNDERSTAND.
IF YOU FIND IT DIFFICULT TO READ OUT
LOUD, IT’S PROBABLY TOO COMPLEX.
2.
- 6. KNOW YOUR TARGET AUDIENCE.
IMAGINE THEM AS A SINGLE
PERSON, AND SPEAK DIRECTLY TO
THAT ONE PERSON.
5.
- 12. Part of:
What every writer could learn at the
DMA’S Future Writer’s Labs
Matt Turner | @tmatthew91