I am a senior communications executive. I love what I do, having had the great fortune to counsel directly more than 150 CEOs, CFOs and CCOs during my career. I desire an employer that values diversity in all forms, prioritizes its employees above all else, and has a pragmatic vision for its future.

1. CONFIDENTIAL
LARRY LARSEN
104 S. Ellsworth Street
Naperville, IL 60540
llarsen3@gmail.com
(312) 497-0655 (cell)
www.linkedin.com/in/larrylarsenpr
Summary
 A results-driven, communications professional focused on strong programmatic execution and client growth
 An innovative executive. More than 22 years of integrated corporate affairs, financial communications,
investor relations, and crisis communications experience solving client objectives and issues
 A senior-level adviser. Has counsel more than 150 CEOs, CFOs and CCOs, while serving on numerous occasions
as the primary company spokesperson and financial writer
 A positive and pragmatic thinker. Sees the possibilities, while overcoming the obstacles
 A proven revenue producer. In 2017, led my group of 30 professionals to 10 percent growth during a lean year
for the public relations industry. In 2016, drove growth of 400 percent year-over-year for my team
 A skilled leader and generous mentor. Was the Client Relationship Leader ("CRL") for two of Golin's largest
global accounts - Discover Financial Services and The Dow Chemical Company. Took great pride in fostering
team growth and mentoring the 10+ junior talent on each team
 An MBA graduate and former stockbroker. Employs financial and operational understanding to drive the
communications function
 An accomplished consultant. Comprehensive expertise in complex financial transactions, issues management
and executive positioning, M&A, earnings, bankruptcies, and corporate branding campaigns
 Currently chairman of the Chicago chapter of the National Investor Relations Institute (NIRI)
Professional History
LBL Communications, Inc. Chicago, IL
Principal and Founder 2018 to Present
Financial and Investor Communications
 The firm works with clients directly and through affiliations to provide strategic counsel and program
execution including financial communications, corporate communications, and crisis communications.
 Has served and counseled clients including DeVry Education Group, HanesBrands Inc., Sidley Austin LLP, and
Susan G. Komen Foundation
Golin Chicago, IL
Executive Director (EVP) and Group Leader 2017 to 2018
Corporate Communications, Financial Communications and Investor Relations
 Led the 30-professional, corporate communications group of the firm's headquarters office in Chicago
 Achieved 10 percent growth in 2017, grossing more than $11.25 million in revenue, while the industry
generally experienced one of its worse years in more than a decade
The group serves a broad range of clients in industries ranging from financial services to consumer
markets, from healthcare to hospitality, from telecommunications to agribusiness
 Drove organic growth as the Client Relationship Lead (CRL) for two of the firm’s top 10 accounts – Discover
Financial Services and The Dow Chemical Company
 Headed the acquisition of one of the firm’s largest new accounts and growth opportunities in 2017 –
PricewaterhouseCoopers’ (PwC) U.S. consumer markets and social media practices

2. Greentarget Global LLC Chicago, IL
Senior Vice President 2013 to 2017
Special Situations and Crisis Communications
 Operated as the head of the firm’s special situations and crisis communications practice counseling numerous
clients on a range of strategic issues, such as high-profile litigation matters, adverse operational issues,
financial restatements, mergers, acquisitions, and executive appointments
 Responsible for bringing in new business to the firm and building the firm’s relationships with key influencers
at the Board level as well as among financial and legal advisors. Achieved 400 percent growth in new business
YOY from 2015 to 2016
 Provided senior-level counsel ongoing financial media relations accounts for several clients including Sidley
Austin LLP, Williams & Connolly LLP and Miller & Chevalier
Sard Verbinnen & Co Chicago, IL
Principal 2007 to 2013
Financial and Investor Communications
 Operated as one of the primary counselors for numerous clients on a range of strategic issues, such as
mergers, acquisitions, bankruptcies, quarterly announcements and management successions
 Directed ongoing investor relations and financial media relations accounts for several clients including DeVry
Inc., Kroger Co., Walgreen Co., Sara Lee Corporation, Midas Inc., and Select Comfort Corporation
 Acted as company spokesperson on Chapter 11 restructuring and club sales processes by Bally Total Fitness
 Responsible for bringing in new business to the firm and building the firm’s relationships with key influencers
at the Board level as well as among financial and legal advisors
Weber Shandwick Cambridge, MA
Vice President 2005 to 2007
Financial and Corporate Communications
 Led the financial communications and professional services team for the New England region and was senior
member of the firm’s North American Financial Services and Corporate Communications Groups
 Directed 10-person corporate communications group in Cambridge office
 Developed and implemented research-based, marketing strategies for companies including Citizens Bank,
Liberty Mutual, Federal Realty Investment Trust, Foley & Lardner, and Highfields Capital
 Oversaw the Department of the Treasury’s integrated Go Direct campaign in Massachusetts
 Managed 20-person account team across three continents for a defense and aerospace client
 Was responsible for all new business initiatives for the group
Edelman Chicago, IL
Vice President 2003 to 2005
Corporate Affairs
 Developed national and regional communications programs for National City Bank, the ninth largest bank
in the United States at that time, to gain prominent exposure for its corporate growth initiatives, wealth
management and small business lending lines of business, local community presence and proprietary
expertise
 Managed Expedia Inc. (online travel firm), one of Edelman’s top 10 largest accounts worldwide
Supervised a 17-person account team and was the primary client contact and strategist
 Directed Edelman’s Executive Speakers Forum Service, a group of 10 individuals who identify, develop and
book speaking opportunities for clients’ senior executives

3. FleishmanHillard Chicago, IL
Managing Supervisor 2000 to 2003
Financial Services and Investor Relations
 Developed and managed national public relations campaigns across multiple industries and disciplines:
Financial Marketing: ProManage, Inc., Bain & Company, Principal Financial Group, USAA
Media Relations: Abbott Laboratories, ArvinMeritor, Centerpost Corp., CDW Corp., McDonald’s Corp.
Mergers and Acquisitions: Johnson Wax, Modine Manufacturing Company, Cobra Electronics
Initial Public Offerings and Spin-offs: Garmin Industries, Zimmer Holdings
 Acted as company spokesperson for Cobra Electronics, HALO Industries, Johnson Wax, and ProManage
 Counseled CEOs and senior management teams on communications for annual reports, quarterly earnings,
corporate transactions, corporate issues and product marketing
 Responsible for bringing in over $1.5 million in annualized revenue into the firm
Award Member of the team that received the PRSA’s Silver Anvil Award for Investor Relations in 2002
Hill and Knowlton, Inc. Chicago, IL
Assistant Account Executive to Account Supervisor 1995 to 2000
Media Relations, Investor Relations and Mergers & Acquisitions
 Developed and implemented media and investor relations programs for prominent financial and
consumer products clients, including American Express Financial Advisors, Jones Lang LaSalle, Lincoln National
and Midas
 Was lead media strategist for friendly and hostile M&A transactions, IPOs and other strategic transactions
Award “H&K At Its Best” team award for best Financial Communications work in 1997 and 1998.
Mesirow Financial Chicago, IL
Financial Consultant 1994 to 1995
 Obtained Series 7 and Series 63 NASD licenses
Industry Organizations
National Investor Relations Institute (NIRI), Chicago Chapter 2012 to Present
Appointed as a director to the board of the Chicago chapter of NIRI in 2012. Serving as chapter president for the
2016-17 and chairman for the 2017-18 programming years approaches
Publications
“Failure to plan increases risk of reputational damage in high-profile lawsuits” 2016
Corporate Counsel Connect (link)
“Don’t panic! How to prepare and manage through a crisis” 2015
Bloomberg Big Law Business (link)
Education
Loyola University Chicago – Chicago, IL 2004
Master in Business Administration (MBA) with concentrations in Finance and Marketing
Bucknell University – Lewisburg, PA 1993

4. Bachelor of Arts in Classics