How to do content creation in YOUR genius zone. Establish your niche audience/ target audience, get clear about your offering and end user's pain points. Become searchable (think SEO and ranking)

1. Why Content
Matters
By Lara Hocheiser
Author, Founder, Teacher Trainer, Content Creator
E-RYT, RYCT, YACEP, RCYS, B.S.
Email: Lara@flowandgrowkidsyoga.com
Website: https://flowandgrowkidsyoga.com/

2. My Story: A Content
Creator’s Journey
- Initially unsure of my target audience and
specialty
- Needed to gear my content towards my
audience
- Created a popular product
- Started coming up on popular searches
- Created blogs about my work

3. The Outcome?
1. People started signing up for my
courses at $2,000-3,000 after
spending $10-100 on my content
2. I got a book deal (MAY 2021!)
because I was searchable &
created content quick
3. Was able to speak, be featured on
podcasts, and get freebies from
brands

4. Takeaways
⊷ It is important to experiment
with content your target
audience will like
⊷ You have to figure out if you
have more than one target
⊷ You have to decide what type
of content and platform
works for your audience!
⊷

5. Why Content Matters?
LEGITIMIZES
YOU
STAND
OUT
BECOME
SEARCHABLE
OFFER
TANGIBLE
SERVICES

6. Why Content Matters
Small purchases lead to larger LCV (Lifetime
Customer Value) and build TRUST, BRAND
AWARENESS, and LOYALTY
- Foundations Course
- Small Products
- Small purchases

7. Other Content Ideas...
⊷ Subscriptions, video behind a
paywall, Patreon
⊷ Trial Periods
7

8. “Did you know that
individuals will buy from
your brand if they are loyal
EVEN if it costs more
because they love YOUR
content?

9. Did You Know?
- My lesson plans (they are already paid for) are
laminated and shipped by my team members over
a boxed product (personalized!)
- 80% of customers will give more business if their
purchases have a personalized experience (all
about the connections formed).
9

10. DOERS’
CHALLENGE
*Follow along on your handout

11. You need to be really specific in order to
speak directly to these people in your ADS
and CONTENT.
1. Who Is My Target Audience?
What are their problems that you are
trying to solve?
Can you make content specifically
for this audience so they feel
understood?

12. 2. How Can I Get More Clear
About My Offerings?
What am I a genius at?
Why is my uniqueness,
experiences, expertise
important?
TIP: Don’t get distracted by what everyone
else is making, do what YOU need to make.
What do I do?

13. 3. What type of
content should I
be creating?

14. Videos, Youtube,
Teachable
Moments

15. Blogs and Social
Media

16. Downloads (most of my
products are PDF
downloads)

17. Lead Generation/
Freebie

18. 4. How Will I Create Content on
a Schedule That is Predictable
But Won’t Take All My Energy?
How often do I want to release
content?
How much effort will go into
the content creation
process?

19. 5. Where Should I Be
Posting?
What is my best format
and platform and WHY?
Are you a VISUAL
brand?
Do you have VIDEOS?

20. Thank you!
20