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First presented at the O'Reilly Design Conference
San Francisco March 21, 2017
Watch the video of this talk on Vimeo: https://vimeo.com/220150905
User experience (UX) designers add necessary perspective and skills to early-stage companies, which are often overweighted with technical and business expertise. UX designers’ aptitude for considering holistic systems, desire to understand human motivations, visual thinking superpowers, and dedication to validated learning make them valuable early hires for startups. Increasingly, designers are taking more strategic roles at early-stage companies, but founders with a background in design are still relatively rare.
Lane Goldstone shares her journey from consultant to entrepreneur and explains how having a background in design impacts her company, Brooklyn Copper Cookware, in order to inspire more designers to consider founding companies.
Why Lane joined Brooklyn Copper Cookware
Ways her UX career prepared her to be a designer founder
Consultant thinking versus owner thinking
What it means to be a design-led company
Examples of UX practices used at Brooklyn Copper Cookware