Over 1,500 dealers and 78 of the top 100 auto groups have become EARLY ADOPTERS and joined the "perfect" paradigm shift. Find out how you can grow your market share without growing your advertising budget and increase your showroom appointments up to 30% or more.

1. The Next Paradigm Shift In Automotive Marketing

2. Amazon
Amazon created a global paradigm shift from
brick and mortar shopping to online shopping.

3. Apple
Apple created a global
paradigm shift and
disrupted the way the
world communicates,
entertains and informs.

4. Uber
Uber disrupted the
global transportation
industry with a massive
paradigm shift.

5. The
Internet
Disruption
Of The Auto
Industry

6. How The Internet
Changed The Game
Consumer research and comparison
shopping became the foundation of the
entire sales process which resulted in:
• Higher marketing costs
• Lower profits
• Efficiency no longer being optional
• A pleasant and frictionless customer
experience is critical

8. • Optimizes Marketing Costs
• Minimizes Lead Costs
• Maximizes Profits
• Enhances the Customer Experience
• Motivates Sales & Service Personnel

9. • Works 24 hours a day;
7 days a week
• Pleasant, personable &
never has a bad day
• Unlimited multi-tasking
capabilities
• Very intelligent & eager
to always learn from
every interaction
• Strong ability to organize
others to achieve
common goals
• Communicates fluently
in multiple languages
• Performs PERFECT LEAD
FOLLOW-UP on every
single lead
• Performs PERFECT
CUSTOMER OUTREACH
& quality control for
every single customer
• Provides accountability
& transparency for the
marketing, sales and
service teams
• Unlimited capacity &
resources to complete
ALL TASKS PERFECTLY
at any scale

10. #1 Problem
In Auto Sales

11. Is There A Solution
To This Problem?

12. To Sell More Cars
Increase Marketing Budget
Requires Additional Money
Improve Follow Up
Requires Persistence & Efficiency

13. Attract
Engage
2-Way Conversation
Close
Repeat &
Referral
Automotive Sales Funnel
Showroom
Appt

14. Leads
Engaged
Leads
Cars
Sold
Repeat &
Referral
Automotive Sales Funnel
Showroom
Appts
Current Leads
500 Leads $150 Per Lead = $75,000
100 Engaged Leads 20% Lead Engagement
50 Cars Sold 50% Close / Engaged Leads
Mktg. Cost Per Car Sold = $1,500
Avg. NET Profit Per Car Sold
* $3,000 Front End & Back End
Average Profit
= $1,500
TOTAL PROFIT = $75,000

15. Leads
Engaged
Leads
Cars
Sold
Repeat &
Referral
Automotive Sales Funnel
Showroom
Appts
Increase Engagement
500 Leads $150 Per Lead = $75,000
150 Engaged Leads 30% Lead Engagement
75 Cars Sold 50% Close / Engaged Leads
Mktg. Cost Per Car Sold = $1,000
Avg. NET Profit Per Car Sold
* $3,000 Front End & Back End
Average Profit
= $2,000
TOTAL PROFIT = $150,000

16. Leads
Engaged
Leads
Cars
Sold
Repeat &
Referral
Automotive Sales Funnel
Showroom
Appts
Increase Leads
750 Leads $150 Per Lead = $112,500
225 Engaged Leads 30% Lead Engagement
113 Cars Sold 50% Close / Engaged Leads
Mktg. Cost Per Car Sold = $1,000
Avg. NET Profit Per Car Sold
* $3,000 Front End and Back End
Average Profit
= $2,000
TOTAL PROFIT = $226,000

17. Attract
Engage
2-Way Conversation
Close
Repeat &
Referral
Track Engagement Rate For All Lead Sources
Showroom
Appt

18. Increased Engagement
=
More Showroom Appointments
✓ Double your current LEAD ENGAGEMENT
✓ Increase your Showroom Appointments 30% or More
✓ Save $$$ On Your Lead Generation Costs
✓ Greatly Improve The Customer Experience
✓ Create A Highly Motivated Sales Team

19. 4 P’s for PERFECT Follow-Up

20. PROMPT
• 7 out of 10 customers will buy a
car from the first dealer to respond
to their lead inquiry
• Maximum lead engagement occurs
when a response to a lead inquiry is
sent in 3 minutes or less

21. PERSISTENT
• Average person makes 1 to 3
attempts to contact lead inquiries
• Maximum lead engagement occurs
when 8 or more attempts are made to
lead inquiries

22. PERSONAL
• Personable emails from a personal
email have over a 130% higher open
rate
• Emails that appear to come from a
personal email address have over a
98% email deliverability rate and
maximize the engagement rate

23. PERFORMANCE
• Emails sent from a CRM are sent to a
SPAM folder up to 50% of the time
• Maximum lead engagement occurs
when responses are delivered to the
INBOX over 95% of the time

24. PERFECT
Follow-Up
At Any Scale
Respond within 3 minutes to EVERY
single lead 24 hours a day, 7 days a
week, 365 days a year
Personalized, pleasant & personable
responses to EVERY single lead
Must attempt to contact EVERY single
lead 8 times or more
Must deliver responses to the INBOX
over 98% of the time
Must be able to also communicate by
TEXT with EVERY single lead

25. Real World Results
Over 1,500 dealers and
78 of the top 100 auto
groups are using a
Perfect Assistant
follow-up and outreach
solution to increase
their profits and their
market share.

26. Boch Toyota grow sales
by 60 deals a month!
“Right away, within the first couple of hours of
implementing this solution, the change in
customer engagement was like night and day.”
• Increased monthly sales at
their Toyota dealership
alone by 60 deals a month!
• Illuminated which lead
providers to stop using, and
which to scale up
• Drastically improved
engagement, and quality
assessment of internet leads

27. Faulkner
Auto Group
increases
showroom
traffic by
over 50%!
• Increased their lead engagement rate from 35
percent to more than 50 percent
• Increased the number of leads handled by a single
appointment setter from 150 to 225 per month,
raising qualified showroom traffic by 50 percent

28. Mercedes Benz of Plano
Sees Lead Engagement
Skyrocket By 57%
• Engagement rates shot up from 25%
on a good month, to over 80%.
• Close ratios increased from the 15% to
17% range, to between 19% and 24%.

29. Bulldog Kia increases
lead-to-close rate
from 8% to 20%
• Increased lead engagement rate from
25% to 58%.
• Reduced leads that were marked as
BAD LEADS from 41% to 26%.
• Increased sales deliveries from 30 per
month to 70 per month with the
same number of leads.

30. Beck Masten sells
82 additional cars
in first 60 days
• PERFECT lead follow-up doubled
lead engagement by greatly
improving customer experience
• Lost Lead Follow-up campaign
generated over 200 New Leads &
64 Showroom Appointments
• PERFECT service outreach
created over 150 additional RO’s
in the first 60 days
“This isn’t a magic bullet, but it’s as
close as anything I have ever seen.”
Joe Pierce, Beck Masten North GM

31. Leads
Engaged Leads
2-Way Conversation
Showroom
Appts.
Cars Sold
Next Service
Declined
Service
Customers
Pre-CSI
Repeat
Perfect
Lead Follow Up
Perfect
Service Outreach
First Service
“Perfect” Customer Lifecycle

32. Typical Paradigm Shift Adoption Lifecycle
Innovators
3%
Early Adopters
13%
Early Majority
34%
Late Majority
34%
Laggards
16%
Market Share

33. The “Perfect” Paradigm Shift
Innovators
2%
Early Adopters
13%
Early Majority
50%
Late Majority
30%
Laggards
5%
Market Share