1. ...,
HILTON
WORLDWIDE
Hillonw Worldwide Egypt Reg. Offices
World Trade Cenier
1191 Cornich El Nile.
Offlces Building '18'h floor
P.O Box 11221 Beaulac Misr
Cairo, Egypt
June 291h,2015
To Whom lt May Concern,
Reference: Larnis Shalaby
This letter is a personal recommendation for Lamis Shalaby. Lamis worked as part of Hilton
Worldwide's Middle East and Africa Marketing Team from since April 2005 until June 30th 2015
and for Hilton Worldwide as company since Feb 1999.
During her time with the company she led the team responsible for Regional Marketing, Egypt
and Levant - a total of twenty one hotels until June 2015. Lamis's key role was to lead the
region structure, marketing communications activities, agency management, marketing
planning, budgeting and corporate initiatives roll out and comrnunication across offices Dubai,
UK and US.
Lamis is a take-charge person who is able to present creative ideas and communicate the
benefits. During Egypt downturn times, Lamis was able to achieve tremendous success in
driving revenue to hotels throughout targeted campaigns towards the local markets, achieving
a growth of income. Key projects included hotels flagging and openings, delivering regional
and hotel marketing plans, pulling out one of the most successful corporate loyalty programs in
the market "Hilton Maximize".
The Regional Marketing team is usually working to tight deadlines and has to be able to deal
with the unexpected at all times. Lamis direcily managed one Team Member and had to
engage with many others, both internal and external to the organisation.
I highly recommend Lamis for employment. She is a team player and would make a great
asset to any organization"
luck in her future endeavours.
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