Mass media and Advertisement

1. Welcome
Prepared by:-
Lalji Baraiya
Student of Department of
English, MKBU.
Mass media and Advertisement

3. Visiting…

5. Ads. Means…
A way of
communication
.
A way of reaches to
all types of sector.Provide Information &
creates awareness

6. Definitions….
• “Advertising is any form of paid non-personal
presentation of ideas, goods or services for the purpose of
inducting people to buy.”
- Wheeler
• “Advertising is a paid form of non-personal presentation
of ideas, goods or services by an identified sponsor.”
- Richard Buskirk

7. History say…
First printed ad in English-
1477 by William Caxton
16th cen.-
Personal Ad.
1631
17th-18th cen.- printed
Ad. - Merchant

8. Principle
of Ad.
Attract attention
Create
Interest
Develop desire
Promote
action

9. Types of Advertising
1) Outdoor Advertising ( Ex. Bill
board, Transport…etc.

10. 2) Media Advertising
Ex. Television and Radio…

11. 3) Print Advertisement
Ex. Newspaper , Magazine

12. 4) Internet Advertising

13. 5) Celebrity Advertising
Dane dane me

14. 6) Cinema Advertising

15. 7) Local Advertising
Gujarat tourism

16. 8) Brand
Advertising….Amazon

17. Festival
Advertising…

18. Informative advertises
New Product
New Service
Re- Launch
New Feature

19. Persuasive Advertises
Comparative
Advertisement
New Surf

20. Reminder Advertisements
Continues Ads.

21. Behind the Advertising…
Advertiser
Advertising agency
Media
Vendors
Target Audience

22. Purpose of Advertising
Delivering the proper message to customers
To convince customers that that company’s services and
products are best.
Enhance the Image of Company
To hold existing customers

23. Old- Middle- Recently
Ex. Nirma

24. Conclusion
• Do you advertising conscious or unconscious
way?
• How would you choose the best media to
promote your advertisement?

25. References…
• ANAND, SHAMBHAVI. Bollywood steals show on
celeb ambassadors’ list. 1 nov. 2016. 23 feb 2020
<https://m.economictimes.com/industry/services/a
dvertising/bollywood-steals-show-on-celeb-
ambassadors-list/articleshow/55167789.cms>.
• Franke, Avery M. Abernethy and George R. "The
Information Content of Advertising: A Meta-
Analysis." JSTOR,Journal of Advertising Vol.25.2
(1996): pp.1-17.

26. Thanks to…
• Vaidehi ma’am
• Wikipedia
• Your article library