2. Table of Content
About No-Q
Challenges Faced
Marketing Strategies
SWOT Analysis
Fact Finding
Other Strategies That Can Be Adopted
Other Strategies That Can Be Adopted (Cont.)
Projections
Projections (Cont.)
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4. Challenges Faced4
Prototype
Implementation:
The application was
specifically focused for the
colleges and office
cafeterias. Since COVID, all
of them are closed and
there is not a place to test
the pro
Lack of Funds:
The food courts in the malls
and other areas are not
ready to invest in a new
technology when they
opened again after COVID
due to heavy losses and lack
of funds.
Utility Provided Equals 0:
Our utility was to organize
the crowd in the canteens
and other areas, which due
to COVID, has reduced
drastically and the footfall
have reduced to almost
20% of what was before the
COVID.
5. Marketing Strategies5
App Store Optimization:
App Store Optimization (ASO) is the process
of improving our app’s visibility in the App Store
and Google Play Store.
Social media marketing:
We use social media for more than just raising awareness
for our product. For example, it is a great way to build a
community of users and get feedback from them and
work on the betterment of the app.
6. Marketing Strategies (Cont.)
Website promotion:
For a B2B firm, one of the most important thing is a well
optimized website. NoQ already has a website and
that not only makes it easier for the customers to reach
them, but also, gives them the advantage of being
searchable on the internet.
Email marketing:
This email marketing strategy helps us increase retention
rates and generate revenue. This also helps to get feedbacks
and build a community through subscribed newsletter.
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8. Fact Finding
• The Indian restaurant industry is worth Rs.
75,000 crores and is growing at an annual rate
of 7%
• the organized food (restaurant) segment is
rapidly growing at an annual rate of 16%
• India’s food ordering sector is growing @ 15%
on quarterly basis
• self-deliveries grew to 56 per cent of the total
number of orders done by the food-tech sector
in India
• Having a better control of their deliver fleets,
food ordering platforms were able to bring
down the average time taken to deliver a meal
from 47 minutes in the December quarter of
2016 to 42 minutes in the September quarter in
2017
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9. Promotional schemes and offers: For the initial momentum, schemes where in
discounts or something of value is provided can be rolled out by 5one8 solutions.
For example:
Other Strategies That Can Be Adopted9
1.For the initial subscription of 1 year, few additional months can be provided for free.
1.Discounts can be given for 2 or more years of subscription in one go.
1.Certain gifts of decent monetary value can be provided for subscribing to certain
packages.
1.Additional services can be made free for few months for subscribing to a plan.
10. Other Strategies That Can Be Adopted (Cont.)10
• Event marketing:
The app can be promoted among the food stalls that are set up in large
fests. There also people face the problems of standing in queues and
waiting for long time periods. For the initial promotions the service
can be provided to the stalls for free and then the restaurants and
cafes as well as the fest/ event organizers can see the results delivered
by the app. This can push the above mentioned parties to buy the service
of NoQ.
• Added marketing services for food courts:
NoQ can come up with additional services through which they provide marketing for
the food courts that become the users of the service. For example, influencer
marketing or advertisements can be used to promote the food courts that are a
customer of NoQ. The additional marketing benefit can motivate the food
courts to subscribe to the service as it will not only give them edge over others by
solving their basic problem of queues, but also, help the food courts gain traction
through the marketing services.
11. Projections
Future Market Insights (FMI) forecasts
the global online food market to grow at
an impressive 23% CAGR between 2020
and 2030
Almost 90% (by volume) of online food
orders are received are from smartphone
apps, remaining is web-based portals
Online grocery and food start-ups have
received investments over US$ 100 Mn
from leading firms around the globe in
last three quarters
More consumers are likely to shop for
packed food online. FMI forecasts
packed food to account for over 50% of
the global market among product types
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12. Projections (Cont.)12
Revenue in the Online Food Delivery segment is projected to reach
US$136,431m in 2020.
Revenue is expected to show an annual growth rate (CAGR 2020-2024) of
7.5%, resulting in a projected market volume of US$182,327m by 2024.
The market's largest segment is Platform-to-Consumer Delivery with a
projected market volume of US$70,741m in 2020.
With pandemic like covid- 19 , it becomes essential to maintain social
distancing and people avoid standing in lines.
