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Nui
>
Max
FoodVentures
Purpose : Make Nutrition Accessible To Everyone
Values : Efficient | Creative | Humane
Poor Quality
Poverty
Climate Change
Wastage
Life Style
Inflation
Nutrition
GAP
Political
Food
Choices
Urbanisation
Sedentary
Infrastructure
Awareness
Policy
Deficient
Crops
Standards
Chemicals
Extreme Weather
Life Style
Nutrition
GAP
Political
Food
Choices
Urbanisation
Sedentary
Infrastructure
Awareness
First Step
Children
Dual Income Households
Women
Senior Citizens
Young Adults
Patients
Political
Food
Choices
Urbanisation
Sedentary
Infrastructure
Awareness
Our Venture’s Answer
Life Style
Food
Choices
Urbanisation
Sedentary
Wholesome Meal Box
With Perfect Balance Of
Macro & Micro Nutrients
Nutrition
GAP
Perfect Balance Of Macro & Micro Nutrients
Wholesome Meal
Subscription Service
Expert Team Of Chefs - Indian & Global
Cuisine, Vegan, Gluten Free, Keto Diet
Fresh Ingredients, Hygienic Packaging &
Nutrition Dashboard
Free Health Check-up & Diet Consultation By
Panel Of Certified Professionals
Weekly & Monthly Subscription
Delivery starting 6am
Co-Founders
Lalit
20+ Yrs in 

Sales & Marketing

TATA Motors, ICICI
Aravinth
20+ Yrs in

Product Marketing 

Vodafone, Idea and Sify
Deepak
20+ Yrs in

Business Intelligence

Future Group & HyperCity
Vivek
20+ Yrs in 

Sales & Marketing

Mayfair , IFFCO
Ranjani
20+ Yrs in

IT Consulting 

Mindtree & Société Générale
Shreya
7 Yrs in

Media 

ANI & Stat Trade
Prashant
20+ Yrs in

Investor Relation

IDFC, ICICI, JP Morgan
Dinesh
20+ Yrs in

Sales & Marketing

Mayfair, IFFCO & TATA
Building Brand
Most Trusted Food Subscription Brand
Analytics powered
marketing programs
Simple, Nutrition rich ,
Tasty meal Options
Superior App UI
experience
Surface
Deepness
Professional and
inclusive work culture
BoxFullOfBean
(BFB)
Customer Centric
Hygienic Kitchen
Continuous innovation
- Keep customers
engaged & excited
Affordable by
Efficiency
Robust Audit Process
to maintain quality
standard
Great place to Work,
Learn and Grow
Team
Promotion
Handbills
Email Social Media WhatsApp
Website Banners
Society Activity
Happy Customers
Over 1000 Meal
Boxes Delivered
Over 200
Subscribers
10+ Medium /
Large Housing
Society
0.06 0.33 0.45 0.66
2
13
10 10
0
2
4
6
8
10
12
14
0.00
0.10
0.20
0.30
0.40
0.50
0.60
0.70
Q3-FY21 Q4-FY21 Q1-FY22 Q2-FY22
Sales (in Rs. Lakhs)
Revenue Subscribers
37%
47%
Early Results
Service Area : < 5Km Radius
More Neighbourhood Kitchens
Basic Kitchen Advance Kitchen
Convenience
Habit Formation
Nutrition Dashboard
Weekly Dashboard
B2B Opportunity
Institutional Business
Engagement & Rewards
Marketing
Digital & OOH
Key Takeaway
Mobile App
Phase Cities / Towns Timeline
1 Mumbai, Thane, Bangalore, Chennai Q1 - Q2
2
Delhi NCR, Hyderabad, Mysore,
Cochin, Gandhinagar, Ahmedabad
Q3 - Q5
3
Kolkata, Vizag, Indore, Trivandrum,
Calicut and Coimbatore
Q6 - Q8
Road Map
Scenario - Realistic
Target to cross 1K customer

Average Customer Value to increase from
Rs.2.5 to Rs.4.5K by M24
13 Months
Breakeven Period
Subscribers
12 51 112
208
367
506
856
1,186
3
6
9
15
21
28
33
40
-
5
10
15
20
25
30
35
40
45
-
200
400
600
800
1,000
1,200
1,400
Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8
Subscriber & Kitchen
Subscribers Kitchen
Scenario - Realistic
Revenue
20
53
103
174
277
400
566
762
14 28 47 70 93 121 141 172
1 6 20
46
93
160
276
444
-
100
200
300
400
500
600
700
800
900
Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8
x
100000
Revenue & Cost (Rs.)
Opex Capex Revenue
Timeline : 2 Years
Funding Required : Rs. 11 Crores
• Kitchen Operations : Rs.7 Crores

• Sales & Marketing : Rs.2 Crores

• Other Expenses : Rs.3 Crores

Revenue - Rs. 5 Crores
1 2 2 4 5 7 10 13
1 3 6
11
20
33
50
68
1
5
13
26
47
77
110
148
0
20
40
60
80
100
120
140
160
Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8
Growth Scenarios
BAU Franchise Investor
Projections in Rs. Lakhs
512
2,700
5,912
-
1,000
2,000
3,000
4,000
5,000
6,000
7,000
BAU Franchise Investor
Market Value Forecast (Rs.Lakhs)
Sales Projection (24Months)
Average Monthly Revenue (Rs.Lakhs) : 4 | 22 | 49 Market Value Projection @ 10 times of Exit Annual Turnover
Nui
>
Max
FoodVentures
Join Us, And Be A Part Of The Next Big Revolution In Food Industry
Annexure
!18
In India, the food industry is estimated to be USD 448 Bn in FY
16.
Food Services have emerged as a key segment in the Indian
economy, with market (organized and unorganized)
estimated at INR 3,37,500 crore in 2017
The unorganized segment, eateries not licensed by FSSAI
like dhabas, street stalls etc., accounts for a 66% share in the
food services
Food industry growing at ~10% and contributes to 9-10% of
manufacturing GDP in FY17
The unorganized segment is projected to fall to 57 per cent in
2022 as many unorganized businesses continue to move
towards the organized sector.
The organized market (chain and organized standalone
outlets) was estimated at INR 1,15,000 crore in 2017 and
reach INR 2,37,000 crore by 2022,
Food Industry
The India Food Report 2018 -19
Source :
Consumer Trends
Economy growing @ 5% (Slowdown)
Employment continues to grow barring few industries
Easy access to funding
E-commence & Hyperlocal major growth driver
Socialising & Frequent Travel
Food Ordering Increasing rapidly - 50K orders / day (Swiggy , Zomato
and others)
Consumers increasingly spending on lifestyle products
Willing to experiment on New brands and services
Manpower - Costly and very high attrition
Real Estate and rental price increasing
Economy growth < 2% (Depression)
Job loss across all industries
Investors skepticle
E-Commerce continues to thriving
Social Distancing, Work from home & Lockdown
Food Ordering impacted
Consumers will save more and significantly reduce spending on non
essentials
Many existing business winding-up
Manpower availability will be a challenge initially due to mass scale
migration
Occupancy rate expected to drop significantly
Pre Covid-19 Covid - 19
https://brandequity.economictimes.indiatimes.com/news/marketing/future-shock-25-food-trends-post-covid-19/75590741
Source :
New Food Trends
Branding of commodities
A new return to home cooking New home chefs; new YouTube Chefs
New value-added products New intermediary products
Restaurant jaisa khana
New lower priced gourmet ranges
Freelancer Chef at home
Pop-up kitchens; decline of street food Increase in Takeaways
More home-delivery; Premium home delivery
Lesser incidence of eating out
Sparse attendance at restaurant
No sharing, single portions please
Greater technology, no waiting, no contact The ‘white glove’ service The kitchen in full public view
Feedback , ratings, Instagram, food bloggers
Branding will convey quality
The three shift restaurant ‘Asian’ food, read Chinese, may take a dip
Smaller weddings
Decline in banqueting and catering business
Flight kitchens may be seriously hit
Vanity’ restaurants may fold up
Healthier Eating
Preference Of Home-Cooked Food
Emphasis On Food Safety
Less Exotic Foods
Conscious Dining
Zero Waste
Local Produce and Vegetarianism
Immunity Boosting Foods
Social Distancing
https://brandequity.economictimes.indiatimes.com/news/marketing/future-shock-25-food-trends-post-covid-19/75590741
https://brandequity.economictimes.indiatimes.com/news/marketing/future-shock-25-food-trends-post-covid-19/75590741
Source :

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Make Nutrition Accessible To Everyone With Wholesome Meal Boxes

  • 1. Nui > Max FoodVentures Purpose : Make Nutrition Accessible To Everyone Values : Efficient | Creative | Humane
  • 2. Poor Quality Poverty Climate Change Wastage Life Style Inflation Nutrition GAP Political Food Choices Urbanisation Sedentary Infrastructure Awareness Policy Deficient Crops Standards Chemicals Extreme Weather
  • 4. Political Food Choices Urbanisation Sedentary Infrastructure Awareness Our Venture’s Answer Life Style Food Choices Urbanisation Sedentary Wholesome Meal Box With Perfect Balance Of Macro & Micro Nutrients Nutrition GAP
  • 5. Perfect Balance Of Macro & Micro Nutrients Wholesome Meal Subscription Service Expert Team Of Chefs - Indian & Global Cuisine, Vegan, Gluten Free, Keto Diet Fresh Ingredients, Hygienic Packaging & Nutrition Dashboard Free Health Check-up & Diet Consultation By Panel Of Certified Professionals Weekly & Monthly Subscription Delivery starting 6am
  • 6. Co-Founders Lalit 20+ Yrs in Sales & Marketing TATA Motors, ICICI Aravinth 20+ Yrs in Product Marketing Vodafone, Idea and Sify Deepak 20+ Yrs in Business Intelligence Future Group & HyperCity Vivek 20+ Yrs in Sales & Marketing Mayfair , IFFCO Ranjani 20+ Yrs in IT Consulting Mindtree & Société Générale Shreya 7 Yrs in Media ANI & Stat Trade Prashant 20+ Yrs in Investor Relation IDFC, ICICI, JP Morgan Dinesh 20+ Yrs in Sales & Marketing Mayfair, IFFCO & TATA
  • 7. Building Brand Most Trusted Food Subscription Brand Analytics powered marketing programs Simple, Nutrition rich , Tasty meal Options Superior App UI experience Surface Deepness Professional and inclusive work culture BoxFullOfBean (BFB) Customer Centric Hygienic Kitchen Continuous innovation - Keep customers engaged & excited Affordable by Efficiency Robust Audit Process to maintain quality standard Great place to Work, Learn and Grow
  • 9. Promotion Handbills Email Social Media WhatsApp Website Banners Society Activity
  • 11. Over 1000 Meal Boxes Delivered Over 200 Subscribers 10+ Medium / Large Housing Society 0.06 0.33 0.45 0.66 2 13 10 10 0 2 4 6 8 10 12 14 0.00 0.10 0.20 0.30 0.40 0.50 0.60 0.70 Q3-FY21 Q4-FY21 Q1-FY22 Q2-FY22 Sales (in Rs. Lakhs) Revenue Subscribers 37% 47% Early Results Service Area : < 5Km Radius
  • 12. More Neighbourhood Kitchens Basic Kitchen Advance Kitchen Convenience Habit Formation Nutrition Dashboard Weekly Dashboard B2B Opportunity Institutional Business Engagement & Rewards Marketing Digital & OOH Key Takeaway Mobile App
  • 13. Phase Cities / Towns Timeline 1 Mumbai, Thane, Bangalore, Chennai Q1 - Q2 2 Delhi NCR, Hyderabad, Mysore, Cochin, Gandhinagar, Ahmedabad Q3 - Q5 3 Kolkata, Vizag, Indore, Trivandrum, Calicut and Coimbatore Q6 - Q8 Road Map
  • 14. Scenario - Realistic Target to cross 1K customer Average Customer Value to increase from Rs.2.5 to Rs.4.5K by M24 13 Months Breakeven Period Subscribers 12 51 112 208 367 506 856 1,186 3 6 9 15 21 28 33 40 - 5 10 15 20 25 30 35 40 45 - 200 400 600 800 1,000 1,200 1,400 Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Subscriber & Kitchen Subscribers Kitchen
  • 15. Scenario - Realistic Revenue 20 53 103 174 277 400 566 762 14 28 47 70 93 121 141 172 1 6 20 46 93 160 276 444 - 100 200 300 400 500 600 700 800 900 Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 x 100000 Revenue & Cost (Rs.) Opex Capex Revenue Timeline : 2 Years Funding Required : Rs. 11 Crores • Kitchen Operations : Rs.7 Crores • Sales & Marketing : Rs.2 Crores • Other Expenses : Rs.3 Crores Revenue - Rs. 5 Crores
  • 16. 1 2 2 4 5 7 10 13 1 3 6 11 20 33 50 68 1 5 13 26 47 77 110 148 0 20 40 60 80 100 120 140 160 Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Growth Scenarios BAU Franchise Investor Projections in Rs. Lakhs 512 2,700 5,912 - 1,000 2,000 3,000 4,000 5,000 6,000 7,000 BAU Franchise Investor Market Value Forecast (Rs.Lakhs) Sales Projection (24Months) Average Monthly Revenue (Rs.Lakhs) : 4 | 22 | 49 Market Value Projection @ 10 times of Exit Annual Turnover
  • 17. Nui > Max FoodVentures Join Us, And Be A Part Of The Next Big Revolution In Food Industry
  • 19. In India, the food industry is estimated to be USD 448 Bn in FY 16. Food Services have emerged as a key segment in the Indian economy, with market (organized and unorganized) estimated at INR 3,37,500 crore in 2017 The unorganized segment, eateries not licensed by FSSAI like dhabas, street stalls etc., accounts for a 66% share in the food services Food industry growing at ~10% and contributes to 9-10% of manufacturing GDP in FY17 The unorganized segment is projected to fall to 57 per cent in 2022 as many unorganized businesses continue to move towards the organized sector. The organized market (chain and organized standalone outlets) was estimated at INR 1,15,000 crore in 2017 and reach INR 2,37,000 crore by 2022, Food Industry The India Food Report 2018 -19 Source :
  • 20. Consumer Trends Economy growing @ 5% (Slowdown) Employment continues to grow barring few industries Easy access to funding E-commence & Hyperlocal major growth driver Socialising & Frequent Travel Food Ordering Increasing rapidly - 50K orders / day (Swiggy , Zomato and others) Consumers increasingly spending on lifestyle products Willing to experiment on New brands and services Manpower - Costly and very high attrition Real Estate and rental price increasing Economy growth < 2% (Depression) Job loss across all industries Investors skepticle E-Commerce continues to thriving Social Distancing, Work from home & Lockdown Food Ordering impacted Consumers will save more and significantly reduce spending on non essentials Many existing business winding-up Manpower availability will be a challenge initially due to mass scale migration Occupancy rate expected to drop significantly Pre Covid-19 Covid - 19 https://brandequity.economictimes.indiatimes.com/news/marketing/future-shock-25-food-trends-post-covid-19/75590741 Source :
  • 21. New Food Trends Branding of commodities A new return to home cooking New home chefs; new YouTube Chefs New value-added products New intermediary products Restaurant jaisa khana New lower priced gourmet ranges Freelancer Chef at home Pop-up kitchens; decline of street food Increase in Takeaways More home-delivery; Premium home delivery Lesser incidence of eating out Sparse attendance at restaurant No sharing, single portions please Greater technology, no waiting, no contact The ‘white glove’ service The kitchen in full public view Feedback , ratings, Instagram, food bloggers Branding will convey quality The three shift restaurant ‘Asian’ food, read Chinese, may take a dip Smaller weddings Decline in banqueting and catering business Flight kitchens may be seriously hit Vanity’ restaurants may fold up Healthier Eating Preference Of Home-Cooked Food Emphasis On Food Safety Less Exotic Foods Conscious Dining Zero Waste Local Produce and Vegetarianism Immunity Boosting Foods Social Distancing https://brandequity.economictimes.indiatimes.com/news/marketing/future-shock-25-food-trends-post-covid-19/75590741 https://brandequity.economictimes.indiatimes.com/news/marketing/future-shock-25-food-trends-post-covid-19/75590741 Source :