The document discusses the purpose and values of FoodVentures, which is to make nutrition accessible to everyone through efficient, creative, and humane means. It then outlines some of the key challenges facing nutrition access such as poverty, climate change, wastage, lifestyle changes, and more. FoodVentures' solution is to provide a wholesome meal box subscription service with perfectly balanced macros and micronutrients delivered daily. The service is aimed at children, dual-income households, seniors, patients and more.
5. Perfect Balance Of Macro & Micro Nutrients
Wholesome Meal
Subscription Service
Expert Team Of Chefs - Indian & Global
Cuisine, Vegan, Gluten Free, Keto Diet
Fresh Ingredients, Hygienic Packaging &
Nutrition Dashboard
Free Health Check-up & Diet Consultation By
Panel Of Certified Professionals
Weekly & Monthly Subscription
Delivery starting 6am
6. Co-Founders
Lalit
20+ Yrs in
Sales & Marketing
TATA Motors, ICICI
Aravinth
20+ Yrs in
Product Marketing
Vodafone, Idea and Sify
Deepak
20+ Yrs in
Business Intelligence
Future Group & HyperCity
Vivek
20+ Yrs in
Sales & Marketing
Mayfair , IFFCO
Ranjani
20+ Yrs in
IT Consulting
Mindtree & Société Générale
Shreya
7 Yrs in
Media
ANI & Stat Trade
Prashant
20+ Yrs in
Investor Relation
IDFC, ICICI, JP Morgan
Dinesh
20+ Yrs in
Sales & Marketing
Mayfair, IFFCO & TATA
7. Building Brand
Most Trusted Food Subscription Brand
Analytics powered
marketing programs
Simple, Nutrition rich ,
Tasty meal Options
Superior App UI
experience
Surface
Deepness
Professional and
inclusive work culture
BoxFullOfBean
(BFB)
Customer Centric
Hygienic Kitchen
Continuous innovation
- Keep customers
engaged & excited
Affordable by
Efficiency
Robust Audit Process
to maintain quality
standard
Great place to Work,
Learn and Grow
19. In India, the food industry is estimated to be USD 448 Bn in FY
16.
Food Services have emerged as a key segment in the Indian
economy, with market (organized and unorganized)
estimated at INR 3,37,500 crore in 2017
The unorganized segment, eateries not licensed by FSSAI
like dhabas, street stalls etc., accounts for a 66% share in the
food services
Food industry growing at ~10% and contributes to 9-10% of
manufacturing GDP in FY17
The unorganized segment is projected to fall to 57 per cent in
2022 as many unorganized businesses continue to move
towards the organized sector.
The organized market (chain and organized standalone
outlets) was estimated at INR 1,15,000 crore in 2017 and
reach INR 2,37,000 crore by 2022,
Food Industry
The India Food Report 2018 -19
Source :
20. Consumer Trends
Economy growing @ 5% (Slowdown)
Employment continues to grow barring few industries
Easy access to funding
E-commence & Hyperlocal major growth driver
Socialising & Frequent Travel
Food Ordering Increasing rapidly - 50K orders / day (Swiggy , Zomato
and others)
Consumers increasingly spending on lifestyle products
Willing to experiment on New brands and services
Manpower - Costly and very high attrition
Real Estate and rental price increasing
Economy growth < 2% (Depression)
Job loss across all industries
Investors skepticle
E-Commerce continues to thriving
Social Distancing, Work from home & Lockdown
Food Ordering impacted
Consumers will save more and significantly reduce spending on non
essentials
Many existing business winding-up
Manpower availability will be a challenge initially due to mass scale
migration
Occupancy rate expected to drop significantly
Pre Covid-19 Covid - 19
https://brandequity.economictimes.indiatimes.com/news/marketing/future-shock-25-food-trends-post-covid-19/75590741
Source :
21. New Food Trends
Branding of commodities
A new return to home cooking New home chefs; new YouTube Chefs
New value-added products New intermediary products
Restaurant jaisa khana
New lower priced gourmet ranges
Freelancer Chef at home
Pop-up kitchens; decline of street food Increase in Takeaways
More home-delivery; Premium home delivery
Lesser incidence of eating out
Sparse attendance at restaurant
No sharing, single portions please
Greater technology, no waiting, no contact The ‘white glove’ service The kitchen in full public view
Feedback , ratings, Instagram, food bloggers
Branding will convey quality
The three shift restaurant ‘Asian’ food, read Chinese, may take a dip
Smaller weddings
Decline in banqueting and catering business
Flight kitchens may be seriously hit
Vanity’ restaurants may fold up
Healthier Eating
Preference Of Home-Cooked Food
Emphasis On Food Safety
Less Exotic Foods
Conscious Dining
Zero Waste
Local Produce and Vegetarianism
Immunity Boosting Foods
Social Distancing
https://brandequity.economictimes.indiatimes.com/news/marketing/future-shock-25-food-trends-post-covid-19/75590741
https://brandequity.economictimes.indiatimes.com/news/marketing/future-shock-25-food-trends-post-covid-19/75590741
Source :