Criative impulse consulting

Project’s portfolioProject’s portfolioProject’s portfolio

Success does not knock on your door. It is necessary to establish
a plan, build it and sell it to the world.
But the key for this is to have the knowledge.
(Reid Hoffman)

Creativity is intelligence having fun
Conception
reative Impulse Consulting was created as a result from the experience of executives who
Cvisualized the opportunity to do what they enjoy doing, and collaborating with other companies
in order to deﬁne the business' market positioning and direction. Thus, sharing the sum of the
know-how in the design of strong brands as well as business management. Concentrated in the
segments of food, clothing and entertainment, this conception came up more than a decade ago.
Creativity is a virtue that goes beyond the premise of the creation and marketing department of
the company. It is intrinsically rooted in management, allowing the deﬁnition of an objective
positioning for brands through the application of practical management skills.
In this way, instead of simply indicating paths and solutions, the best way to generate results for
the clients is building with them a growth trajectory with goals and objectives, which are based in our
experience, involving people, products, processes, and place.

Portfolio of clients already served
RENATO MARTINS
c o a c h e m c o m u n i c a ç ã o

Portfolio of our own brands
C OM I D A C O M A R T E
R E S TA U R A N T E
L I S B O A P O R T U G A L
SPORT DINING BAR
AçaíZeiro

A DIFFERENTIATED BUSINESS
L I S B O A P O R T U G A L
SPORT DINING BAR
CRIATIVEimpulseconsulting

esigned with the proposal of oﬀering the best gastronomy in a sport wider
Denvironment, in addition to nice, cozy, functional and customized products
and services.
With a modern and cozy design, the restaurant and bar are prepared for single
events, gatherings, show events, or simply enjoying the favorite football game,
tasting a good wine or a cold draft beer.
A large common table promotes a welcoming feeling where deliciously innovative
food, nice conversation, and drinks can be shared with new and old friends.
Best of all: as the evening starts at the restaurant, it also encourages customers to
extend their stay due to DJ's presentation. The business atmosphere for concerts is
sophisticated and relaxed: brewery and distilleries, cold beer and drinks, take the
center stage along with artistic attractions.
The separate options of space aim to oﬀer entertainment for seven nights a week
both to the public and to private events.
Reconsider your social agenda and get ready for memorable moments!
90 SPORT DINING BAR. #CHEERS!
90 Sport Dining Bar

Tvs 60 inches 23 units
Tvs 40 inches 04 units
HIGH PROJECTOR 02 units
VIDEOGAMES 02 units
TABLETS 50 units
BASE WITH CHARGER 50 units
COMPUTERS 10 units
SMALL PRINTERS 06 units
MULTIFUNCTIONAL PRINTER 01 units
WALK TALK RADIOS 10 units
CELL PHONES 06 units
Smartphones. Computers.
Tablets. High deﬁnition Tvs.
In the globalized context in
which we live, people are
increasingly interconnected
to technological devices.
These devices are
constantly "bombarded"
by ﬂoods of information,
as well as having a wide
range of options for your
entertainment.
Technology

Villa Forneria
fter an extensive market study, in September 2017 we
Alaunched VILLA FORNERIA, with the ﬁrst unit projected to be
in a small and rustic place. It was designed to be a cozy
"pizzeria and forneria" which refers to a piece of Italy; Also, allied to its
atmosphere, the taste quality of the pizza dough and sauce add as the
main inspiration.
This business is designed to be a franchise and it is a promising
brand with great expectation of growth and expansion. At VILLA
FORNERIA, as a dining in , express service, or delivery format, the
atmosphere, quality of the pizza dough and freshness of ingredients
follow the same promise, giving the design of a special menu of ﬂavors
and combinations able to meet all tastes.
The delivery form presents itself increasingly favorable by
applications and devices that are available to be purchased online.

Express Store ou Mall Store
(Villa Forneria)
STORE’S CHARACTERISTICS:
Ideal area of the Restaurant: from 35 m² to 70 m².
Atmosphere projected with functional focus and pleasant space.
The products are promoted through the layout of store
merchandising: images, ﬂyers and exhibitors, among other
materials.
Ideal for medium and big load malls.

15.
Dining In Store (Villa Forneria)
STORE CHARACTERISTICS :
Ideal area of the Restaurant: from 80 m² to 200 m².
materials.

/drakkarstorefln
Drakkar Store
hen we think about this store concept and the visual identity of
Wthe Drakkar Store, we establish it as a premise that, even though
it is a multi-brand, the store must present a unique identity,
conceived in the most intrinsic details that permeate the entire environment,
through decoration, lighting, contrasting care seeking to value its
merchandise, while still offering an extremely original standard of the
Drakkar Store brand printed in the details.
The main idea is that in the virtual or physical place, its very first visual
impact being able to translate properly the whole concept; and also Drakkar
Store business in a clear manner.
The dressing up refers to the casual, sporty and informal, much sought
after by the male consumer. This trend presents selected clothes carefully
combined with different accessories.

Drakkar Store
Ideal area : from 40 m² to 80 m².
materials.
Ideal for areas of great circulation of people.

The Healty Food Market
n increasingly consolidated market with expressive
Ademands, the growing concern for healthier food, an
increasingly informed public demanding and willing to pay
more for diﬀerentiated products with added value.
The conception of VILLA GASTRO ARTE democratizes access to
a wide range of products that can be purchased in the stores, in
addition to the potential of e-commerce sales.
This brand positioning aims to reach the highest index of ROI in
the market.
Villa Gastro Arte

Store Villa Gastro Arte
Ideal area : from 40 m2 to 80 m2.
Atmosphere projected with functional focus
and pleasant space.
The products are promoted through the layout
of store merchandising: images, ﬂyers and
exhibitors, among other materials.
Ideal for areas of great circulation of people..

STORE CHARACTERISTICS:
Ideal area: from 300 m² to 600 m².
Structure projected with a functional focus for
production, storage, and logistics. Ideal for on areas
with easy access for loading and unloading.
Center of distribuição Gastro Arte
SUA EMPRESA
SUA EMPRESA

C OM I D A C O M A R T E
R E S TA U R A N T E
It’s Greek
t's Greek is a restaurant that oﬀers daily gastronomy with a
IMediterranean touch of delicious Greek cuisine.
It involves an interactive concept combining premium ingredients,
open kitchens, and a Greek atmosphere in a casual fast setting.
The authentic and spicy ﬂavors of Greece and of the Mediterranean
coast are presented in a variety of dishes, where the customer chooses
them in own bowls, salads, sauces, and Greek yogurt.
The ingredients are fresh and prepared every day to ensure the
highest level of quality and taste.

It’s Greek Store
Ideal area : from 40 m² to 200 m².
Store can be for malls or street: The products are promoted through the
layout of store merchandising: images, ﬂyers and exhibitors, among other
materials.
Ideal for areas of great circulation of people or gastronomical centers.

place where men can be chilling out. The entrepreneur's intention
Ais to explore the fact that most of the men are concerned more and
more with their appearance and cares about skin, hair, and one's
appearance in general.
It has appeared with great prominence in the media a new character:
the modern man. He is using a well-trimmed beard, as well as trendy
haircuts. "Modern man's" definition is: a person of very defined attitude,
among 20 and 60 years, who lives in the great cities, worries about his
visual aspect and he spends money with him.
Joining those arguments, the idea appeared of creating a masculine
barber's shop with differentiated services, including drinks, beers, soft
drinks and coffees.
We also projected a partnership with a considered label and
consolidated it at the market clothing.
Barber’s Shop + Bar +
Clothing Store =
BRUTUS

BARBER SHOP BRUTUS

he co-branding of your own brand, with the
Tbarbershop, is going to be developed to bring back
the references of the old beard and haircut shops, as
it was developed for the freedom lovers, who express their
style in an uncomplicated way and with authenticity.
We will launch to each collection innovations, inspired
in a behavior governed by the local culture, contrasting
with the dynamism of the city, oﬀering an attitude
concept, versatility, comfort, and satisfaction in each
developed product.
Barber ShopBarber Shop
ProductsProducts
Barber Shop
Products

CHARACTERISTICS OF THE STORE:
Ideal area: from 40 m2 to 180 m2.. (with variation
ofthe Price indexes)
Structure projected with the focus in point with great
circulation of people.

Villa Hamburgueria
he regular hamburger that was synonymous with fast food has
Twon gourmet status. Also known as the handcrafted burger,
which is made with a combination of ﬁrst-class ground beef and
fresh components, it is served with accompaniments and is prepared with
the exquisite of a special dish.
The use of quality products, creativity, and dedication, are all
essential for the production of this gourmet hamburger.
The recipes of Villa Hamburgueria are developed by renowned
professionals who seek to harmonize the quality of the best products on
the market with great ideas and diﬀerent combinations.

Store Villa Hamburgueria
Ideal area of the store: from 40 m² to 200 m².
Store can be for Express or Dining In.
The products are promoted through the layout of store merchandising:
images, ﬂyers and exhibitors, among other materials.
Ideal forareas of great circulation of people or gastronomical centers.

AçaíZeiro
NATURALLY HEALTHYNATURALLY HEALTHYNATURALLY HEALTHY

uch more than the consumers adapting their habits to the salads,
Mnatural foods, and diets as proposed for the daily meals, the
healthy gastronomy becomes a lifestyle that is spreading to a great
part of the world population. A manner of turning to feed through to a
lighter routine wins space in the daily life of the people, providing to these
consumers a full variety of products, ingredients and new culinary recipes
that associate ﬂavor with healthy products!
The promise of healthy gastronomy is by developing a nutritional
re-education, regarding health maintenance, in order to prevent derived
organic alterations by improper food consumption, or in excess of
carbohydrates that are stored as fat in our body.
The healthy gastronomy is nothing more than knowing the foods and
their functions. This is as if it were art in mixing colors and vitamins which
are complementing each other. All of the textures can be substituted and
recreated with a lot of creativity, mixing and testing.
Healthy gastronomy

AçaíZeiro

MODEL OF BUSINESS
AçaíZeiro

CHARACTERÍSTICS
1. Size from 80 to 200 square meters;
2. Comfort and Practicality in a modern structure,
young and comfortable;
3. Complete Product Mix;
4. Placed in an area with a great circulation of
people,preferentiallynearby Universities;
5. Table Server;
6. Bike delivery.
impulsocriativoconsultoria
AçaíZeiro
Store of Street

CHARACTERÍSTICS
1. Size of 12 square meters;
2. Comfort and practicality in a modern structure, young and
comfortable;
3. Complete Product Mix;
4. Parks, parking, and free lands in a great circulation of
people;
5. Table server;
6. Bike delivery.
impulsocriativoconsultoria
AçaíZeiro
Container

CHARACTERISTICS
1. Size up to 10 square meters;
2. Reduced Product Mix ;
3. Shopping center corridors, markets, schools, convention
centers.;
AçaíZeiro
Kiosk

Prawn Villa
great option in food franchising! Our intention, through this
Apresentation, is allowing you to know a little more about this
appetizing universe of gastronomy, a delicious and profitable
business where Prawn Villa offers accessible franchises for both
entrepreneurs and investors. Prawn Villa has an aggregate value of know-
how of more than ten years in the food business and entertainment; thus,
making possible a very profitable partnership, with continuous learning
and respecting for the transparency in its actions, relationships, as well as
in its administration.
Prawn Villa recipes are elaborated with a pattern of refinement and
sophistication, creating loyal customers who are respected for the
excellence in the presentation and flavor of their dishes and other products.
Adding to its services and work dedicated to focusing on the build-up of an
established brand that becomes stronger and stronger, and with the
evident differential that is very defined for Prawn Villa.

CHOOSE AND PLAN YOUR FRANCHISE
rawn Villa has an architectural project
Ppattern specific for each franchise model type
according to its location, in agreement with
the most convenient profile inside of an evaluation,
involving its characteristics and different structural
needs, which makes possible the operation of all new
franchises. The following are the models of the
Express Store (Shopping center) with about 45m2,
and the Dining In Store (Street) with about 200m2.
Architectural Projects

Prawn Villa Store
Ideal area of the store: from 40 m2 to 200 m2.
The store sizes are available as an Express Format (Shopping Center) or as
a Dining In Format (Street).
images, ﬂyers, and exhibitors, among other materials.
Ideal for areas with a great circulation of people or gastronomical centers.

Go Temaki
he Japanese culinary so appreciated nowadays brings the
Toriental tradition allied to the creativity and audacity of the
contemporary kitchen.
Go Temaki does that challenge on a daily basis because innovating
is as important as preserving the ritual of this fascinating gastronomical
culture.
Mission
Compromising to serve only healthy foods with a lot of freshness
quality in all raw materials, providing one of the best cost-beneﬁt ratios.
Portions well served, especially in the line of Temakis, elaborated with
the best raw materials on the market. Quality sushi with a fair price.

CHOOSE AND PLAN YOUR FRANCHISE
O TEMAKI has an architectural project
Gpattern specific for each franchise model
type according to its location, in agreement
with the most convenient profile inside of an
evaluation, involving its characteristics and different
structural needs, which makes possible the operation
of all new franchises. The following are the models of
the Express Store (Shopping center) with about
45m2, and the Dining In Store (Street) with about
200m2.
Architectural Projects

Store Go Temaki
Ideal area of the store: from 40 m2 to 200 m2.
The store sizes are available as an Express Format (Shopping Center) or
as a Dining In Format (Street).
images, ﬂyers, and exhibitors, among other materials.
Ideal for areas with a great circulation of people or gastronomical

e strongly believe that beer is a drink which should be appreciated
Wwith all the senses; Thus, we worried about each stage of the
productive process to have as the result a product with high quality
in all of its aspects: VISUAL - SMELL - TASTE - TEXTURE
At Brewery Lusa, the beer has, besides its nutritional value, a huge social
value as well, since it is enclosed in a mystical manner of sociability and
irreverence, capable of gathering friends and family in a fundamental
objective for the individuals' socialization.
We are committed to accomplishing all the statutory requirements and
regulations applicable which are into eﬀect, as well as other subscript
requirements, as environmental, of food safety, or any other plans of
responsibility before society.
We will promote the awareness of the collaborators of the company
in the implementation of our policies, involving them in an active way in this
process and assuring the disclosure of the main results for all of the agents
involved.
Brewery Lusa

RESTAURANT COAST OF CAPARICA 400 m2.
Building projected for the production of Beer, with a bar
and snacks plus an exterior room.
It focuses on tourists and locals.
Store Lusa

1. To know the proposal and if it qualies;
2. To sign the partnership contract;
3. To open the company and to proceed to the legal demands;
4. To select the commercial location and to submit to the approval;
5. To execute the architectural project and visual identity;
6. To acquire the equipment, furnitures, and utensils;
7. The grand opening of the unit.
1. Complete training (technicians of the product, sales, purchases,
operational and managers);
2. Orientation in the choosing of the commercial location;
3. Business Plan;
4. Elaboration and orientation of the Marketing and Promotion
strategies;
5. Consultancy of administrative and nancial administration;
6. Quality service training up to the standards;
7. Counseling and orientation in the business implementation and
on the store grand opening;
8. Counseling in the denition of the initial stock level and product
mix inventory.
Implementation Process of an Unit
What we offer
Creativity is intelligence, having fun

values
ethic respect
food safety
sustainabilitycommitment
excellence transparency

reative Impulse Consulting works in a diﬀerentiated way that covers much
Cmore than the traditional formats of companies in the segment; engaging in
the challenges and participating in the building of all processes that are
convenient to the client.
Some of our services:
planning consulting business consulting
ﬁnancial consultancy marketing consulting
HR consulting business management consultancy
Our Services
franchise management

Business Conception Project
Administration (minimum 3 months)
Project Conception Company Small Load....................................... € 8.000,00
Project Conception Company Medium Load................................... € 15.000,00
Project Conception Company Great Load....................................... € 25.000,00
Administration of Business (15 hours month minimum)................... € 1.00,00
Financial (15 hours month minimum) administration....................... € 1.00,00
Administration of Human resources (15 hours month minimum)..... € 1.00,00
Operational (15 hours month minimum) administration................... € 1.00,00
FEES
All of the developed works will be executed through receipt,
VAT.
Paid
All of the contracts with 40% in the recruiting, 30% in the half of the
project and balance of 30% in the end of the project.
Investment

CONTACTOS:
Claudiomar Silva
+351 919 610 611
claudio@criativeimpulse.com
criativeimpulse.com
11 Ravenscroft Abenue, Wembley, London, HA9 9TJ
& Lisboa , Portugal
Carlos Augusto Scur
+447845 571 874
carlos@criativeimpulse.com
Marcos Antonio Scur
+447495 348 518
marcos@criativeimpulse.com

Criative impulse consulting

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