#BiznessBranding & Marketing for Startup Businesses

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This presentation was given at the 5th Annual GTCC Small Business Summit to the startup track for small businesses. The goal is to think about the entire marketing plan from the font to the color choice and then on to the actual social media that is used to promote the brand.

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#BiznessBranding & Marketing for Startup Businesses

  1. 1. Chisa D. Pennix-Brown, MBA Show Up & Show Out! Info@LadyBizness.com www.LadyBizness.com
  2. 2. Creating a Marketing & Branding Plan
  3. 3. What is Marketing? The American Marketing Association defines marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."
  4. 4. 1 The 5 W’s oWho oWhat oWhere oWhen oWhy
  5. 5. 2 Create a Visual for people to recognize Think about oColor oLogo oPrinting
  6. 6. Resources DeviantArt.com
  7. 7. 3 Create an Editorial Calendar oWhen are you going to post? oWhat are you going to post? oHow often you are going to post? TIPS Think about holidays when promoting Check local business events & calendars Use pop-culture to tie it into the message
  8. 8. 4 Find the Best Times to Post Automate Basic Messages oIFTTT.com oBufferApp.com oTwuffer.com oDlvr.it oGremln.com TIPS Remind yourself with your own calendar Set reminders in your phone
  9. 9. 5 Measure your results oUse surveys oAsk clients/customers oRegistrations oPurchases oLikes/Subscribers/Followers TIPS SurveyMonkey.com Wufoo.com Capture Email Addresses
  10. 10. Questions
  11. 11. www.LadyBizness.com
  12. 12. Thank you! Please Complete your Survey. Please Leave a Review/Recommendation at Bit.ly/HireLadyBizness

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