Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Mktg1420 Course Introduction.pptx
1. 1
Introduction to the Course
Last updated: February 20th, 2022
MKTG 1420 - DIGITAL BUSINESS DEVELOPMENT
2. 2
• CLO1 – Understand the principles of the digital information network
• CLO2 - Understand how to use various tools on the Internet as a
strategic resource to attract and retain consumers
• CLO3 - Explain how an Internet Marketing strategy fits into an
organization’s overall marketing framework and understand the
performance metrics
• CLO4 - Engage in Search Engine Optimization, Search Engine
Marketing, and website design to optimize customer experience.
• CLO5 - Design an Internet marketing strategy and prepare an
implementation plan
Course Learning Objectives
3. 3
A1 Digital
Business
Video
Presentation
A2 Search
Engine
Marketing
Report
A3B Digital
Marketing
Strategy and
Implementation
Presentation
Roadmap
Digital
Business
Digital
Leadership
Framework
Digital
Marketing
Search
Engine
Marketing
Other
Digital
Communication
Channels
Digital
Marketing
Strategy
Digital
Transformation
4. 4
A1 Digital Business Video Presentation - Individual (30%)
• Deadline: Midnight, Sunday, Week 4
A2 Search Engine Marketing Application Report – Individual (30%)
• Deadline: Midnight, Sunday, Week 8
A3 Digital Marketing Strategy and Implementation - Group (40%)
• Slides submission: Midnight, Sunday Week 10
• Presentation: In-class, Week 11
Course Assessments
5. 5
• 4-5 members in a team
• You must form teams in the class section you are enrolled in.
• It is beneficial to start A3 as early as possible. Please inform your
lecturer of the team by the end of Week 5.
• All members will submit the Peer Evaluation form. Grades will be re-
adjusted, based on individual contribution.
• Please read the Assignment guidelines and Rubrics carefully.
A3 Group Assignment
6. 6
Plagiarism and Consequences
1
RMIT Classification: Trusted
SBM - Plagiarism and Consequences
Plagiarism is a form of cheating in
assessment. It is the presentation of the
work, idea or creation of another person,
without appropriate referencing, as
though it is your own. Plagiarism may
occur in oral, written or visual
presentations.
If you upload an assignment to an
assignment site, facebook or
share in any media - and it is
copied - you are culpable
Sharing your work with a friend would
be identified through Turnitin, both
you/your friend would be required to
attend a plagiarism hearing
RMIT employs sophisticated
forensic methods to detect
plagiarism. Your work will be
screened in this approach
Whether 4/5 years ago,
across continents, through
the web, from your course,
the Forensic methods will
detect plagiarism, oral,
written or visual.
Referencing appropriately
can be your best friend,
however if this is done
badly, or omitted,
suspicions are raised and
this could lead to a
Forensic investigation
Plagiarism hearings are designed to establish the truth of authorship of assessment work, where either accidental
or deliberate plagiarism is established. There are penalties for deliberate plagiarism based upon first or repeat
breaches of academic integrity. The penalties can range from reduction in the assessment mark, zero for
assessment mark, zero for the whole course, suspension of studies. Breaches are placed on your student record.
8. 8
All Learning Support services by Student Academic Success (SAS),
namely Learning Advising and Peer-Assisted Learning (PAL) for this course,
will be up and running, until week 12.
• For Learning Advising service, click here to make an appointment with a
learning advisor.
• For PAL services, Program Tutors, click here to check their schedules.
SAS Services
9. 9
• If you're an F0 / F1 / F2 on-campus or off-campus, there are certain
actions we require you to do.
• Visit RMIT Website to get the most updated information:
https://www.rmit.edu.vn/news/alerts/coronavirus/f0-f1-f2-protocol
COVID-19: F0 / F1 / F2 protocol
