15. MOBILE APPLICATION
• Advanced wave analytics
• Push notifications
• Link to online store
• Social media feeds (integrated)
• Live streaming capability
• Event specific pages
• Surfer content and profiles
• User profile & Content
• Fantasy
Street league skateboarding : http://streetleague.com/about/
Platforms?
Followers?
Fairly high followers figures, but not very active
Compare with skiing, skateboarding,
Graph of social media
– a lot of down time in between events
Not on Bleacher Report, ESPN, Ect.
Communications department not communicating with leading MSM
Demographic is very afleuent, need to market to all demographic
– Availability of venue
Openness to change – Surfing as a
CBS, RSN, Fox – Streaming Networks
Advanced wave analytics
Push notifications:
Event times/location
Local wave notifications (ideal surf conditions)
Links to online store
Social media feeds (integrated)
Built-in live streaming capability
Event specific pages
Exclusive surfer content and profiles
User profile, upload their own content (e.g. GoPro)
Incentives & prizes for most popular
Fantasy
