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Tab Out
Just click to drink!
By a show of
hands...
We have.
We want to make it easier
to order a drink.
We’re proposing to update
Maxi’s ordering process.
The Customer
The Bartender
The Business
Who will
benefit from
this app?
Opportunity to attract more
customers and pull business from
other local bars.
Opportunity for more efficient sales
analysis.
Opportunity to customers to set
limits and save money.
Stakeholder
Needs
Business
Opportunities
Customers need an efficient way
to order drinks and manage tabs.
Bartenders need an effective
serving process.
Assumptions Constraints
The solution would appeal to our target
customers.
A majority of customers own a
smartphone that is able to run the
application.
Staff will remain the same for the
duration of the project.
Employees will not have a hard time
working with our solution.
Operations of the company cannot be
impeded by any solution.
Limited time to develop the solution.
Need to operate under allotted
funding.
Our Solution:
Joe Wu
Our first persona
“I’m only gonna have one beer.”
Age: 21
Student: Temple University
Lives on 15th and Master
Occupation: Part-time Work Study participant
Education: Junior, Kinesiology major, 3.0 GPA
Relationship Status: It’s Complicated
Nice guy.
Laughs at his own jokes.
Likes basketball & football.
Wears a lot of Temple
swag.
One tattoo.
Steve Urbasik
Our second persona
“You’re the reason why I drink…”
Age: 40
Lives in Doylestown, PA
Occupation: Full-time Accounting Professor
Education: MBA, CPA
Relationship Status: Married, 3 children
Income: $150,000
Friendly.
Takes the train.
Likes Sudoku & cycling.
Will have a beer with his
students.
The Kiosk
Waitresses
Funding
Kiosk
Resources &
Development
Results
Increase revenue from drink sales by 15%.
Increase customer satisfaction by 35%.
Increase drink and customer data collection by 100%.
Decrease customer wait times by 40%.
Thank you!

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Final tab out presentation

  • 1. Tab Out Just click to drink!
  • 2. By a show of hands...
  • 4. We want to make it easier to order a drink.
  • 5. We’re proposing to update Maxi’s ordering process.
  • 6. The Customer The Bartender The Business Who will benefit from this app?
  • 7. Opportunity to attract more customers and pull business from other local bars. Opportunity for more efficient sales analysis. Opportunity to customers to set limits and save money. Stakeholder Needs Business Opportunities Customers need an efficient way to order drinks and manage tabs. Bartenders need an effective serving process.
  • 8. Assumptions Constraints The solution would appeal to our target customers. A majority of customers own a smartphone that is able to run the application. Staff will remain the same for the duration of the project. Employees will not have a hard time working with our solution. Operations of the company cannot be impeded by any solution. Limited time to develop the solution. Need to operate under allotted funding.
  • 10. Joe Wu Our first persona “I’m only gonna have one beer.” Age: 21 Student: Temple University Lives on 15th and Master Occupation: Part-time Work Study participant Education: Junior, Kinesiology major, 3.0 GPA Relationship Status: It’s Complicated Nice guy. Laughs at his own jokes. Likes basketball & football. Wears a lot of Temple swag. One tattoo.
  • 11. Steve Urbasik Our second persona “You’re the reason why I drink…” Age: 40 Lives in Doylestown, PA Occupation: Full-time Accounting Professor Education: MBA, CPA Relationship Status: Married, 3 children Income: $150,000 Friendly. Takes the train. Likes Sudoku & cycling. Will have a beer with his students.
  • 13.
  • 14.
  • 15.
  • 16.
  • 18. Results Increase revenue from drink sales by 15%. Increase customer satisfaction by 35%. Increase drink and customer data collection by 100%. Decrease customer wait times by 40%.

Editor's Notes

  1. Introduce ourselves...
  2. If you agree, raise your hand. At a crowded bar, have you ever had a hard time getting a bartender’s attention? Have you ever felt overwhelmed by the crowd? Have you ever lost track of how much you spent?
  3. Well, we have. That’s what inspired us to create Tab Out.
  4. We want to get rid of long wait times, make it easier to open and close out a tab, reduce the number of people at the bar, and help customers like students not overspend on drinks.
  5. Introduce ourselves...