Freelancer's guide to survival in word press
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Surviving as a freelancer can be tough. I didn’t have a guide when I started. I read some articles, looked at other freelancers, and still it wasn’t a very straightforward process. I wish I would have had a guide. In this presentation, I will go over what it takes to not just survive as a WordPress freelancer but hopefully thrive as well. I will provide useful tools, links, and info on how to find work, where to look for inspiration, mental health, and work/life balance as a freelancer.
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Freelancer's guide to survival in word press
- 1. Freelancer’s Guide to Survival in WordPress By Kyle Laverty @LavertyCreative
- 2. Overview ● Who am I? ● What is a Freelancer? ● How to get started ● Failure is the key to success ● Where people fail ● How to succeed ● Where to find freelance work ● Freelancing tools ● Not just surviving, but thriving ● Sustainability ● What now? ● Questions
- 3. Who am I? Past ● From Pittsburgh ● Air Force veteran ● Moved to Apex ● 4th time speaking ● 6th WordCamp Present ● Laverty Creative ● Creative Vets ● Almost husband ● 5 kids Find me on... lavertycreative.com Twitter Facebook LinkedIn Instagram
- 4. What is a freelancer? ● Designer ● Developer ● Writer ● Maintainer ● Digital Marketer ● SEO specialist ● All of the above A self-employed person providing a service or services
- 5. How to get started?
- 6. Getting started Plan, Process, Proceed ● Develop a plan ○ See what others are doing ○ Write down goals ○ Choose your niche ○ Determine your rate ● Process ○ Define it ○ Stick with it (with flexibility) ● Proceed ○ Register your business ○ Create your website ○ Create case studies ○ Promote it
- 7. Failure is the key to success
- 8. Failure leads to success In order to succeed, one must fail ● It’s ok to fail ● Accept it and move on ● Learning the hard way ● Picking up the pieces ● Make the necessary changes
- 10. Common areas of failure Take it in, try not to make these mistakes ● Going full time too soon ● “If you build it, they will come” ○ But not right away ● Idea overload ● Taking on too much at once ● Customer service
- 11. How to succeed
- 12. What can you do to succeed? Success comes down to you ● Have the right mindset ● Set expectations ● Don’t expect things right away ● Engage with people ● Attend meetups ● Attend conferences
- 13. Where to find freelance work
- 14. Finding clients Where are they?!?! ● Google it ● Craigslist ad ($5.00) ● Local Chamber ● Twitter ● Facebook groups ● Send out flyers ● Host a workshop ● Cold calls or emails
- 15. Finding Clients (continued) ● Jobs.wordpress.net ● Wphired.com ● twitter.com/hashtag/wordpressgigs?sr c=hash ● twitter.com/hashtag/wordpressjobs?sr c=hash ● digitalcreativeleads.com ● WordCamp Raleigh ● WordCamp Asheville ● WordCamp Wilmington ● WordCamp Anywhere! ● Local WordPress Meetups ○ meetup.com/TriangleWordPress/ ● Other local Meetups
- 17. Be your own everything You can do it all by yourself ● Register your business ○ LegalZoom ● Proposals, contracts, invoicing ○ And.co ○ Wave ○ Shake Law ● Task management ○ And.co ○ Evernote ○ Debugle ● Taxes ○ Painless1099
- 18. Not just surviving, but thriving
- 19. Survive and Thrive Keep going and going ● Ask clients for a review ● Content creation ○ Post to your blog regularly ○ Create an eBook ○ Create tutorials ● Speak at conferences ● Give current clients a referral bonus ● Keep doing what you’ve been doing
- 20. Sustainability
- 21. How to maintain it all It’s a balancing act ● Keep your sanity ○ Take breaks ○ Set specific hours for yourself ○ Get help if you need it ● Don’t overload yourself ● Don’t sweat the small stuff ○ Good book by the way
- 22. What now?
- 23. Where do you go from here Apply it and hope for the best, learning along the way
- 24. Questions