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Building a Digital Strategy that Makes Money

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Kyle Lacy
Kyle Lacy

The document outlines a digital marketing strategy and tactics for a business. It discusses defining the target audience and their needs, as well as choosing tools like email, social media, blogs and ads to reach the audience. A budget is mentioned to start with testing options before large investments. Both reactive and proactive strategies are covered, along with specific tools and platforms to implement tactics. Metrics and management of the tools are also highlighted.

TechnologyBusiness
1 of 76
 
 
 
 
 
Strategy ,[object Object],[object Object],[object Object],[object Object]
Tactics ,[object Object],[object Object]
Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Camera Unique Phone numbers Formstack Google Analytics WildFire Apps YouTube
Budget ,[object Object],[object Object]
Reactive (Listening) Strategy Proactive (Lead) Strategy
Reactive (Listening) Strategy
Proactive (Lead) Strategy
Reactive (Listening) Strategy
 
Google.com/alerts
 
 
search.twitter.com
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Wildfireapp.com
 
 
 
 
Proactive (Lead) Strategy
 
Facebook.com/ads
www.yourmindframe.com
 
 
www.yourmindframe.com
www.yourmindframe.com
 
 
 
 
Capturing people is about new leads, not conversions.
The Derrynoid Centre
 
426 vouchers were sold 88% redemption rate 26% increase in bar sales
12% renewal on new leads
 
Formstack.com Landing Page
 
 
 
 
 
 
 
 
 
 
Eventbrite.com
 
Exacttarget.com
 
Mailchimp.com
 
Management of Tools
Stop and Think ,[object Object],[object Object],[object Object]
The Next 48 Hours ,[object Object],[object Object],[object Object],[object Object]
Connect With Me Kylelacy.com @kyleplacy 765-610-5965

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