Second Spectrum Presentation

1. By Kyle Frankel
(kylejf)

2. The Problem and The Product
● It is difficult and tedious to
analyze sports
● Computer Vision combined
with Machine Learning and AI

3. Persona
● Gregg Popovich
● NBA Coach
● Basketball Strategist
● Believes there is more to the
game than classic box score
statistics can reveal

4. Finances
● Raised 20.1 Million Dollars
● 3 Rounds of Funding
○ Seed Round - March 2013
○ Series A - August 2015
○ Series B - March 2018
● Annual Revenue - Nearly 1 Million

5. Business Model
3 Main Revenue Streams:
● Leagues
○ Install Cameras in Arenas to Capture Movement Data
○ Supply all teams with base-level analytics platform
● Teams
○ Supply enhanced and customized analytics platform
● Entertainment/Media
○ Partnerships to provide enhanced, personalized viewing
experiences

6. Leadership

7. Company History
The Idea
Founders, Rajiv and
Yu-Han, begin
researching movement
data at USC (Particularly
NBA Player Tracking
Data)
Before
2012
Recognition
Founders win award at
for Best Research Paper
at MIT Sloan Sports
Analytics Conference
2012
Founded
Second Spectrum is
founded
2013
NBA Contract
Company wins NBA
Tracking Contract,
replacing SportVu
2017
Media Contract
Clipper’s CourtVision
Product Launch
2018

8. Secret Sauce
Computed understanding of
sports at the Level of a
Professional Coach
Demo

9. Competition
Aggregate Tracking Data
1 Second
Spectrum
Automated Analytics Analytics Platform
2 HUDL
3 SPORTLOGiQ
Entertainment Platform

10. Prediction on Second Spectrum’s Future
● Predict Success
○ Room For Expansion
○ Ahead of the Movement
Tracking Curve

11. References
● https://www.owler.com/company/secondspectrum
● https://www.secondspectrum.com/aboutus.html#leadership
● https://fansided.com/2018/06/28/second-spectrum-redesigning-nba/
● https://www.geekwire.com/2018/courtvision-review-tested-steve-ballmers-attempt-transform-nba-viewing-
experience/
● https://www.forbes.com/sites/darrenheitner/2016/09/22/the-nbas-six-year-250-million-data-deal/#7d0875
0c481d
● http://www.sloansportsconference.com/people/rajiv-maheswaran/