Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

DigaForce Deck


Published on

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

DigaForce Deck

  1. 1. Know Your AudienceDigaForce
  2. 2. Mission“To measure and categorize anathlete’s social following toincrease endorsement earnings”
  3. 3. Problem-Athlete’s struggle to increaseendorsement potential-Only vanity metrics availablewhen negotiatingendorsement contracts
  4. 4. Solution“the Nielsen of social” Crawls Facebook & Twitterfollowings Analyzes unfiltered data – NoSurveys! 19 socio-demographicmeasurements 5 personality trait categorizations
  5. 5. Why Now“As sponsorship becomes more importantboth for the sponsor and the sports body,the need for accurate measurement willincrease.” – PWC ReportDigital Ad Spend$113 BillionIncrease Social Ad Spend64% US Advertisers40%Nike TV/Print
  6. 6. Value Athletes: Increase NUMBER of sponsorshipactivations Increase AMOUNT of sponsorshipactivations Increase EFFECTIVENESS of sponsorshipactivations NFL Players Association: Better understand athlete / brand fit Increase revenue opportunities
  7. 7. ProductSocio-DemographicsDigaForceAnalysisDelivery ToBrand/AgentPsychometrics
  8. 8. Business ModelMonthly SubscriptionRevenue Share
  9. 9. Team Anthony Pompliano – Founder and CEO Previous exit from The Community Corkboard Former US Infantry Sergeant Background in Sports and Military Intelligence Wade Minter – Lead Architect Red Hat, WebAssign, Rackspace, CTO atTeamSnap Matt Cotter – Senior Engineer 8+ years of algorithmic design Expert at UAV Tracking Software development
  10. 10. ContactAnthony 523 - 7750