DigaForce aims to measure and categorize athletes' social media followings to help them increase endorsement earnings. It crawls Facebook and Twitter to analyze unfiltered data on demographics and personality traits, providing more accurate metrics than surveys alone. This information is delivered to brands and agents through a monthly subscription model. DigaForce addresses a need for sponsors to better understand fan fit and engagement as digital advertising grows. The founder is a former military officer with sports and intelligence experience, and the technical team includes experts in algorithms, analytics, and software development.

1. Know Your Audience
DigaForce

2. Mission
“To measure and categorize an
athlete’s social following to
increase endorsement earnings”

3. Problem
-Athlete’s struggle to increase
endorsement potential
-Only vanity metrics available
when negotiating
endorsement contracts

4. Solution
“the Nielsen of social”
 Crawls Facebook & Twitter
followings
 Analyzes unfiltered data – No
Surveys!
 19 socio-demographic
measurements
 5 personality trait categorizations

5. Why Now
“As sponsorship becomes more important
both for the sponsor and the sports body,
the need for accurate measurement will
increase.” – PWC Report
Digital Ad Spend
$113 Billion
Increase Social Ad Spend
64% US Advertisers
40%
Nike TV/Print

6. Value
 Athletes:
 Increase NUMBER of sponsorship
activations
 Increase AMOUNT of sponsorship
activations
 Increase EFFECTIVENESS of sponsorship
activations
 NFL Players Association:
 Better understand athlete / brand fit
 Increase revenue opportunities

7. Product
Socio-
Demographi
cs
DigaForce
Analysis
Delivery To
Brand/Agent
Psychometri
cs

8. Business Model
Monthly Subscription
Revenue Share

9. Team
 Anthony Pompliano – Founder and CEO
 Previous exit from The Community Corkboard
 Former US Infantry Sergeant
 Background in Sports and Military Intelligence
 Wade Minter – Lead Architect
 Red Hat, WebAssign, Rackspace, CTO at
TeamSnap
 Matt Cotter – Senior Engineer
 8+ years of algorithmic design
 Expert at UAV Tracking Software development

10. Contact
Anthony Pompliano
CEO
anthony@digaforce.com
(919) 523 - 7750