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Red bull marketing pitch
- 1. Red Bull Marketing Pitch
- 2. Presentation Agenda • Overview • Communication • Viewing Party • Budget • Promotion / Sponsor Benefits
- 3. Overview • March Madness viewing party • Dates: March 17th or 18th • Time: TBD • Audience • University of Arizona Student Body • Faculty & Alumni
- 4. Target Market • Student Body • Average ZonaZoo attendance is 3,000 • Overall ZonaZoo members upwards of 11,000 • 40,000 Students Campus Wide • Student ID ( student plus 1) • Faculty • Faculty ID ( faculty plus 4) • Alumni • Email alumni pass • Alumni Pass ( alumni plus 4 )
- 5. Communication • Initial Email blasts to entire student body and Faculty • Three weeks before event • Monday before will have specific time and date • ZonaZoo Facebook, and Twitter • Facebook- 34,447 likes, create event • Over 36,000 followers • Chalk on sidewalks • Email Alumni
- 6. Viewing Party • Gates will open one hour prior to games tip-off • First 2000 people through the gates will receive a Arizona Wildcats and Red Bull Lanyard • Everyone who enters will receive a limited edition “Bear Down” numbered Arizona Wildcats Red Bull 20 oz. can • 1st Television timeout- • Shoot 25 T-Shirts via cannon • 2nd Television timeout- • Small raffle 10 food gift cards worth $10 each • 3rd Television timeout- • 5 participants at each end of the court playing a game of lightning (knockout) • 2 winners each receive $25 bookstore gift cards
- 7. Viewing Party • 4th Television Timeout • Shoot 25 T-shirts via Cannon • Halftime- • Shoot 50 T-shirts via Cannon • Red Bull Free Throw Challenge • 5th Television Timeout • Shoot 25 T-shirts via Cannon • 6th Television Timeout • Raffle prize: 32 inch TV, two ZonaZoo 2016-17 passes • 7th Television Timeout • Raffle prize: 32 inch TV, two ZonaZoo 2016-17 passes
- 8. Viewing Party • 8th Television Timeout • Two ZonaZoo 2016-17 passes • Shoot 40 T-shirts via Cannon • Final Television Timeout • Shoot 25 T-shirts via Cannon • Large Raffle #1 • Red Bull Entertainment Bundle ( 50 inch TV, and PS4 with Red Bull Skin) • Large Raffle #2 • University of Arizona Entertainment Bundle ( 50 inch TV, and PS4 with Arizona Skin, along with 2 24 packs of Red Bull
- 9. Budget Budget Initial Budget $10,000 Expenses Lanyards -2082 T-Shirts -1550 CO2 tanks -120 Food Giftcards -100 Bookstore Giftcards -50 Food Giftcards -90 Gift Basket -300 32 inch TV's -400 ZonaZoo Passes -900 50 inch TV's -1000 Red Bull PS4 -500 Arizona PS4 -500 Budget Leftover $2,858
- 10. Budget • Left over budget will go Jimmy John’s and Pizza Hut to decrease food prices for attendees. • If for an unforeseen reason, a winner of a ZonaZoo pass does not want the pass, that pass will turn into money on that students CatCard.
- 11. Promotion / Sponsor Benefits • Allows Red Bull to reach their target market • T-shirts, lanyards, and Red Bull cans with the Red Bull brand allow for great exposure • Red Bull Inflatables • Red Bull Booths
- 12. Promotion / Sponsor Benefits • Red Bull brand represented by a famous UofA Alumnus • Rob Gronkowski, Mike Bibby, or other famous UofA alum • Contacted through Alum/Donor Relations • Red Bull App
- 13. Thank You Zack Moffett Floyd Beard Logan Burns Kyle Coryell