Sales Pitch for marketing Abu Dhabi as the next investment hub

1. - Grow with us
Abu Dhabi

2. Agenda
RecommendationsKey StrengthsInvestor Analysis

3. What do investors want?
Opportunity
to make
money
Stable
fundamentals
Good
Infrastructure
& Talent Pool
Pro-Growth
leadership

4. Investor Mindset
Opportunity
• What is the likely rate
of return I will get?
• What is the market size
opportunity in the city?
• Is there an established
ecosystem
Infrastructure &
Talent Pool
• Connectivity with
global markets
• City infrastructure like
roads,electricity,water,
housing
• Is the talent pool
required available
locally?
Fundamentals
• Is the city politicaly
stable?
• What is the economic
condition of the city?
• How safe is the city?
Pro-growth
leadership
• Support from administration for
business venture
• Are easy financing options available
• Simplified tax structure & corporate
laws

5. Pro-Growth Initiatives by Govt
Technology Vision
Social Vision
Infrastructure Vision
Economic vision
Abu Dhabi government is actively trying to diversify
its economy as part of ‘Abu Dhabi Economic vision
2030. $50 Billion invested as part of ‘Ghadan 21’
initiative to diversify economy
Abu Dhabi announced the world's first graduate-
level AI research institution, Mohamed bin Zayed
University of Artificial Intelligence (MBZUAI)
Abu Dhabi- Dubai Rail link to be constructed. A new
midfield terminal at Abu Dhabi airport will be opened
to handle additional 1.8m passengers
Abu Dhabi recently gave permission for multi faith
prayer room at Abu Dhabi Airport. Continuous
efforts to promote the city as a tolerant multi
cultural place

6. Economic Fundamentals
7.6%
20 yr annualized
returns by ADIA
8.1%
30 yr
annualized
returns by
ADIA
• AA rated economy by all top 3 rating agencies
which indicates stable economy
• GDP expected to grow by 2.5% every year till
2022 as per S&P estimates
• 0% Corporate and Personal income tax
• Move towards diversifying Oil & Gas Economy
to Service Sector
• Positive outlook on the GDP by IMF
• Industrial City of Abu Dhabi (ICAD), twofour54
Abu Dhabi media free zone and the
construction of another, ICAD II, in the
pipeline
• Microsoft recently opened its MS Reactor
program in Abu Dhabi to foster tech
ecosystem growth

7. Demographics
Gender
Literacy
2%
38%
47%
13%
Expatriates Emirati
Citizen vs Expatriates
Age
18-24
25-44
45-64
65+
99%
72%
87%
Female Literacy
rate
Elderly Literacy rate
Youth Literacy rate
Income
$180B
$72k $100k
$90k
65.6% 34.4%
WomenMen
80% 20%
GDP
Avg income for locals
(yearly)
Avg income for
expatriates (yearly)
GDP Per capita

8. What can Abu Dhabi offer ?
Abu Dhabi is one of the top 15 richest cities in the
world with around 270,000 housholds earning more
than $ 250,000. It is the capital of UAE and
strategically situated at the epicenter of three
continents of Asia, Europe & Africa and also close to
Dubai. The city also manages one of the largest
wealth fund ‘Abu Dhabi sovereign wealth fund’ with
AUM of $800 B. The city is continuously ranked
higher for its low crime rates, economic stability and
quality life style
0605040302
01
Stable&
high
income
economy
Ease of
business
e.g. FZE,
low taxes,
IP
protection
Quality
Infra &
Clean
Energy
e.g.
Masdar
City
Political
stability &
supportive
leadership
Talent Pool
availability
Budding
innovation
ecosystem

9. Rankings (in world)
12
27
24
67
3
78
Safety
Costliest cities
Ease of doing business
Richest Cities
Sovereign
Fund
Liveability

10. Recommendations
Create a VR mapping of Abu Dhabi for investors to
experience the city. Promote plug and play & Digital
Nomad aspect to attract startups and innovative
companies
Actively develop an ecosystem of innovation and
engage key figures like Elon Musk,Pranav Mistry,Jeff
Bezos for marketing Abu Dhabi
Highly promote key aspects of the city like finance
availability,quality lifestyle,stabilityclean energy for
industry growth
Blitz Kreig of Digital marketing. Even today first query
on ‘why should one invest in Abu Dhabi’ yields results
for Dubai

11. References
https://www.centreforcities.org/reader/investors-want-guide-cities/makes-city-attractive-investors/
https://www.thenational.ae/business/money/abu-dhabi-ranks-in-top-15-expatriate-cities-to-live-and-work-for-third-
year-1.946218
https://www.ceicdata.com/en/indicator/united-arab-emirates/gdp-per-capita
https://www.arabianbusiness.com/politics-economics/424511-abu-dhabis-gdp-grows-33-to-615bn-in-q1
https://www.khaleejtimes.com/business/economy/abu-dhabi-gdp-continues-to-achieve-significant-growth
https://www.timeoutabudhabi.com/news/430534-abu-dhabi-named-the-safest-city-in-the-world-for-the-fourth-time
https://www.onmsft.com/news/hub71-opens-first-microsoft-reactor-program-in-abu-dhabi
http://worldpopulationreview.com/world-cities/abu-dhabi-population/
https://gulfbusiness.com/abu-dhabi-dubai-among-worlds-top-15-cities-wealthiest-households/

12. Thank you