The document discusses current barriers and potential ways to improve the energy efficient household appliances market in Myanmar. It finds that conventional appliances make up 75% of the market share compared to 25% for energy efficient appliances. Barriers include lack of awareness, buyer hesitation, and lack of standards and incentives. The document recommends establishing energy efficiency standards, providing business incentives, raising public awareness through information campaigns, and increasing collaboration between public and private stakeholders to help transition the market toward more energy efficient options.

1. Current Situation and Possible ways to
improve EE household appliances market
in Myanmar
Effective energy efficiency policy implementation targeting
“New Modern Energy CONsumers” in the Greater Mekong Subregion
Soe Pyae Aung
17 September 2015, Bangkok
Funded by UK Research Councils’ Energy Program, the department for International
Development (DFID) and the Department for Energy and Climate Change (DECC), and
managed by the Engineering and Physical Sciences Research Council (EPSRC)

2. TOPIC 1
Effective energy efficiency policy implementation targeting
“New Modern Energy CONsumers” in the Greater Mekong Subregion
Outline of the Presentation
Effective energy efficiency policy implementation targeting
“New Modern Energy CONsumers” in the Greater Mekong Subregion
 Current Situation of Myanmar EE appliances Market
 EE and Conventional type electrical appliance in Market
 Product Availability
 Energy Label in Myanmar
 The nature of EE market
 Barriers to improve EE electrical appliance market
 Possible ways to improvement of EE Appliances in
Market

3. TOPIC 1
Effective energy efficiency policy implementation targeting
“New Modern Energy CONsumers” in the Greater Mekong Subregion
Survey Result for
EE Appliance Vs. Conventional
Conventional Appliances
75%
Energy Efficient Appliances
25%

4. TOPIC 1
Effective energy efficiency policy implementation targeting
“New Modern Energy CONsumers” in the Greater Mekong Subregion
EE Product Availability
Effective energy efficiency policy implementation targeting
“New Modern Energy CONsumers” in the Greater Mekong Subregion
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
AC Lighting Fridge Electric
Rice
cooker
Washing
machine
Fan Flat/LED
TV
Water
heater
38.12%
43.33%
36.89%
61.93%
24%
15%
35.07%
23.12%

5. TOPIC 1
Effective energy efficiency policy implementation targeting
“New Modern Energy CONsumers” in the Greater Mekong Subregion
The percentage of each type of
lighting product sold in shop
Effective energy efficiency policy implementation targeting
“New Modern Energy CONsumers” in the Greater Mekong Subregion
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
Incandescent light
bulbs
Fluorescent lamps Compact
Fluorescent Light
Bulbs (CFLs)
Light-emitting diode
lamps (LED)
16.74%
13.87%
38.75%
30.62 %

6. TOPIC 1
Effective energy efficiency policy implementation targeting
“New Modern Energy CONsumers” in the Greater Mekong Subregion
The percentage of each type of EE
Cooling product sold in shop
Effective energy efficiency policy implementation targeting
“New Modern Energy CONsumers” in the Greater Mekong Subregion
AC Refrigerator Fan
61.88% 60.00%
75%
38.12% 40.00% 15%
Availiable of EE & Conventional type in Market
Conventional Type EE Type

7. TOPIC 1
Effective energy efficiency policy implementation targeting
“New Modern Energy CONsumers” in the Greater Mekong Subregion
The percentage of each type of
Cooking product sold in shop
Effective energy efficiency policy implementation targeting
“New Modern Energy CONsumers” in the Greater Mekong Subregion
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
Conventional Type EE Type
38.07%
61.93%
Electric Rice
Cooker

8. TOPIC 1
Effective energy efficiency policy implementation targeting
“New Modern Energy CONsumers” in the Greater Mekong Subregion
The percentage of each type of Entertainment
and other electrical HH Accessories sold in
shop
Effective energy efficiency policy implementation targeting
“New Modern Energy CONsumers” in the Greater Mekong Subregion
Washing Machine TV/Radio Water Heater
76.00%
64.93%
77%
24.00%
35.07%
23%
Availiable of EE & Conventional type in Market
Conventional Type EE Type

9. TOPIC 1
Effective energy efficiency policy implementation targeting
“New Modern Energy CONsumers” in the Greater Mekong Subregion
Energy Labels in Myanmar
Household Electrical Appliance Market
Effective energy efficiency policy implementation targeting
“New Modern Energy CONsumers” in the Greater Mekong Subregion

10. TOPIC 1
Effective energy efficiency policy implementation targeting
“New Modern Energy CONsumers” in the Greater Mekong Subregion
The nature of EE market
 Most of the conventional type appliances are Low quality low cost
products
 Products with EE label can be regard as EE products since
Myanmar do not have own energy label
 Cost of EE appliances are more than 2 to 5 times greater than the
Conventional products
 Basically, no customers is coming to ask the EE products. They
only interest in the initial cost.
 Retailers also want to sell the products what the customers
wants, whatever the EE products or not.
 Awareness of EE technology is limited even for the retailers.
 EE product availability is much more greater in urban than the
rural regions.

11. TOPIC 1
Effective energy efficiency policy implementation targeting
“New Modern Energy CONsumers” in the Greater Mekong Subregion
Barriers to EE electrical appliance
market
Effective energy efficiency policy implementation targeting
“New Modern Energy CONsumers” in the Greater Mekong Subregion
 Un-trust on the quality of EE product by
customer
 Lack of awareness on EE technologies
 Buyer’s behaviors (hesitate to change)
 EE labeling is difficult for public to understand
( language barrier)

12. TOPIC 1
Effective energy efficiency policy implementation targeting
“New Modern Energy CONsumers” in the Greater Mekong Subregion
Barriers to EE electrical appliance
market
Effective energy efficiency policy implementation targeting
“New Modern Energy CONsumers” in the Greater Mekong Subregion
 Retailers do not want to invest much on low margin EE
products rather than the quick selling one
 Lack of economical incentives for EE product (such as
no tax exemptions)
 Lack of promoting EE appliances in the market
 Lack of Specific Standards and Regulations for electrical
appliances

13. TOPIC 1
Effective energy efficiency policy implementation targeting
“New Modern Energy CONsumers” in the Greater Mekong Subregion
Possible ways to improvement of EE
Appliances in Market
Effective energy efficiency policy implementation targeting
“New Modern Energy CONsumers” in the Greater Mekong Subregion
 Mandatory energy standard for HH electrical
appliance should be set up
 Business incentives (loan, tax) should be create
 EE appliances promotion programs together with
the introduction of Energy labels for public
awareness should be conduct (WS, Seminar, TV,
Journals, articles, intellectual talk ,some school
curriculum)
 Should have stable Electricity supply

14. TOPIC 1
Effective energy efficiency policy implementation targeting
“New Modern Energy CONsumers” in the Greater Mekong Subregion
Possible ways to improvement of EE
Appliances in Market
Effective energy efficiency policy implementation targeting
“New Modern Energy CONsumers” in the Greater Mekong Subregion
 increase the collaboration among the
stakeholders(Private Public Partnership)
 Provide policies, procedures and government EE& C
Policy/strategy, Energy efficiency
technologies/benefit, and Environmental/Energy
Management system
 Mainstreaming Socio-economic factors for public,
and emphasizing for future electrification plan with
EE technology.

15. Thank you
Effective energy efficiency policy implementation targeting
“New Modern Energy CONsumers” in the Greater Mekong Subregion
17 September 2015, Bangkok
Funded by UK Research Councils’ Energy Program, the department for International Development (DFID)
and the Department for Energy and Climate Change (DECC), and managed by the Engineering and
Physical Sciences Research Council (EPSRC)