Did you know that the meetings industry is the second-most wasteful industry in America? There are a lot of things meeting professionals can do to eliminate the waste generated by meetings and events. In this session, we'll go beyond the three "Rs" associated with green meetings and explore the myriad ways you can create truly responsible and sustainable experiences for exhibitors and attendees. Learning Objectives: •Identify ways in which suppliers and planners can partner to create more sustainable meetings and events •Explore what it means to create a "virtuous circle" •Understand how to integrate measurement, implementation and communication plans into meeting/event design For more meeting and event planning education, visit http://academy.mpiweb.org. For more information about Meeting Professionals International, visit http://www.mpiweb.org/join.

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Kristi Casey Sanders, CMP, CMM, DES, HMCC
Director of Thought Leadership
Meeting Professionals International
@KristiCasey
#MPI www.mpiweb.org/join

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LEARNER OBJECTIVES
#1
IDENTIFY WAYS SUPPLIERS AND
PLANNERS CAN PARTNER TO
CREATE MORE SUSTAINABLE
EVENTS
#2
EXPLORE WHAT IT MEANS TO
CREATE A “VIRTUOUS CIRCLE”
#3
UNDERSTAND HOW TO
INTEGRATE MEASUREMENT,
IMPLEMENTATION AND
COMMUNICATION INTO THE
EVENT DESIGN

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WHY IS THIS IMPORTANT?
WE WORK IN THE SECOND-MOST
WASTEFUL INDUSTRY IN AMERICA.

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WHAT DOES SUSTAINABILITY MEAN?
HINT: IT’S A JOURNEY, NOT A DESTINATION

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PEOPLE. PLANET. PROFIT.
GREEN IS A TREND. SUSTAINABILITY IS A MINDSET.

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WHAT ARE YOU ALREADY DOING?
REDUCING … RECYCLING … REUSING …

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THE QUICKEST WAY TO MAKE A
DIFFERENCE
PARTNER WITH SUSTAINABLE VENDORS AND FACILITIES

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WHEN SHOULD YOU START TALKING
ABOUT SUSTAINABILITY?

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WITH YOUR RFP
HTTP://WWW.GMICGLOBAL.ORG/?APEXRESOURCES
• ACCOMMODATIONS
• VENUE
• FOOD AND BEVERAGE
• EXHIBITS
• TRANSPORTATION
• AUDIOVISUAL
• DESTINATION MANAGEMENT/CVB
• DESTINATION CITY
• COMMUNICATIONS AND MARKETING
• ONSITE OFFICE

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DON’T TRY TO
REINVENT THE WHEEL
• ASK WHAT RESOURCES ARE AVAILABLE
• VENDORS & VENUES ARE LEADING
INNOVATION
• THEIR #1 FRUSTRATION IS THAT
PLANNERS DON’T ASK FOR IT

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DESIGN WITH THE END IN MIND
WHAT WILL HAPPEN TO THE LEFTOVER FOOD OR PACKING MATERIALS? HOW CAN YOU
ELIMINATE ANY WASTE?

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PARTNER WITH YOUR CVB
FIND LOCAL CHARITIES, AFFORDABLE VENDORS AND SOLUTIONS

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THINK ABOUT
CREATING A VIRTUOUS
CIRCLE
HOW WILL YOU CLOSE THE LOOP?

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TAKEDA
PHARMACEUTICALS
CASE STUDY
• $35,000 WORTH OF GOODS DONATED TO
CREATE WELCOME PACKETS FOR KIDS
• EMPLOYEES ASSEMBLED KITS AT EVENT
• ST. JUDE’S RANCH FOR CHILDREN ACCEPTED
KITS ONSTAGE
• SURPRISE DONATION MADE CONSISTING OF
FUNDS SAVED BY NOT BUYING BOTTLED WATER

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WHAT DO YOU MEASURE NOW?
ANYTHING YOU CAN MEASURE, YOU CAN MANAGE.

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BASELINE MEASUREMENTS
THINGS YOU CAN MEASURE
• COST SAVINGS
• WHAT’S BEEN REDUCED
• WHAT’S BEING REUSED
• WHAT’S RECYCLED OR COMPOSTED
• IMPACT ON EMPLOYEES/ATTENDEES
• COMMUNICATION METRICS
• DONATIONS
WHAT VENDORS CAN
MEASURE FOR YOU
• WATER CONSUMPTION
• ENERGY CONSUMPTION
• WASTE GENERATION
• WASTE DIVERSION
• ECONOMIC IMPACT

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CHALLENGE: GREENING
THE COMPANY PICNIC
LAST YEAR 300+ PEOPLE GENERATED 540
GALLONS OF TRASH.
WHAT WOULD YOU DO DIFFERENTLY THIS YEAR
TO MAKE A POSITIVE IMPACT?

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CHALLENGE: GREENING
THE COMPANY PICNIC
• COMMUNICATION
• COMPOSTABLE PLATES, CUPS, SERVICE WEAR
• LOCAL CHARITIES TO ACCEPT TRINKETS
• 340 EMPLOYEES = LESS THAN ONE BAG OF
TRASH (COMPOST REMOVAL = $200)

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RESOURCES AND
NEXT STEPS
GMICGLOBAL.COM
ISO20121.ORG
USGBC.ORG/LEED
MEETGREEN.COM
GREENVENUEREPORT