1. Kristen Psica
346 Marguerite Avenue Wilmerding, Pa 15148 (412) 402-8261 kmp149@pitt.edu
Education
University of Pittsburgh, College of Business Administration Pittsburgh, PA
Bachelor of Science in Business Administration April 2017
Major: Marketing Major GPA: 3.3
Community College of Allegheny County
Monroeville, PA
Associate Degree of Business Management May 2015

2. Work Experience
Pitt Athletics Pittsburgh, PA
Student Event Intern January 2017 – Present
• Provide efficient and customer friendly service for those attending events
• Give clear direction of locations in different facilities
Launch Local Inc.
Pittsburgh, PA
Brand Ambassador June-November 2016
• Represented various clients who offer a wide range of services and presented special offers to
businesses in the surrounding Pittsburgh areas
• Stepped up into a leadership position to train new employees and be their mentor

3. Johnny’s Fine Italian Dining Wilmerding, PA
Kitchen and Wait Staff November 2011-Present
• Promoted to train new employees and
• worked 30-36 hours a week while being a full time student
Involvement
Ad 2 Pittsburgh Member October 2016- Present
• Non-Profit organization part of The Advertising Federation of Pittsburgh
• Developed content for Instagram, Facebook and Twitter to raise awareness for March of Dimes
Projects & Awards
Brand Management December 2016
• Developed a strategy to implement an NBA team in the Pittsburgh area

4. • Recommended brand strategies based off of primary and secondary research
• Designed promotional campaign strategies in which were representative of our brand image
Marketing Research Study
March 2016
• Used secondary and primary research methods to understand why students gain weight in college
• Surveyed over 100 samples, then analyzed the qualitative and quantitative data
• Interpreted the data through Excel
Advertising Campaign
November 2015
• Constructed 3 different ads to create awareness for The Sanctuary part of Mr. Smalls Theatre
• Created new slogans, logos and advertisements based on the values of culture, music and
authenticity of Mr. Smalls

5. The Pitch, Pittsburgh Advertising Federation
October 2015
• Created a marketing pitch for the non-profit organization Girls Hope of Pittsburgh
• Understood our client and transformed their needs into a unique engaging marketing message
Queen of Wilmerding
June 2015
• Elected 125
th
Anniversary Queen of Wilmerding
• Talked to residents and visitors about the history and thriving businesses in Wilmerding

6. The Pitch, Pittsburgh Advertising Federation
October 2015
• Created a marketing pitch for the non-profit organization Girls Hope of Pittsburgh
• Understood our client and transformed their needs into a unique engaging marketing message
Queen of Wilmerding
June 2015
• Elected 125
th
Anniversary Queen of Wilmerding
• Talked to residents and visitors about the history and thriving businesses in Wilmerding