Cheapflights is dedicated to simplifying consumer’s travel search, publishing great deals and providing compelling travel guides and content. We specialize in connecting your brand with your target traveler in order to:

1. 2016 Opportunities

2. Gain
Exposure
About Cheapflights
Highlights:
• First Mover: First flight search and comparison
site. Originating in the UK, launched in the US in
2003
• Trusted: Independent and neutral, starting point
for finding up-to-date deals and travel
information
• Targeted: Proprietary targeting & segmentation
capabilities delivering the most relative content
Cheapflights is dedicated to simplifying consumer’s travel search, publishing great deals and
providing compelling travel guides and content. We specialize in connecting your brand with
your target traveler in order to:
Expand
Distribution
of Deals &
Offers
Move
Distressed
Inventory &
Drive
Bookings
Current Partnerships:

3. Newsletter Opportunities

4. Audience
Male
Female
Gender
< $50K
$50K -
$75K
$75K -
$100K
>$100K
HHI
Married
Single
StatusUnder
24
25 - 34
35 - 44
45 - 54
55 - 64
65+
Age
75% Female 86% over 35 63% are married 70% HHI over $50K
Cheapflights 4M+ US subscribers and 475K+ subscribers in Canada are highly engaged travel
focused consumers looking for inspiration and the best deals for their next vacation.
Loyal Subscribers
• They are unique subscribers: 70% don’t receive any
other travel deal related newsletters
• They don’t opt-out: 42% have subscribed for 6 months
or more
• They don’t need to be looking for a vacation: Over
85% read emails all the time, not just when they are in
pure vacation planning mode
Active Subscribers
• They open often: Over 85% of subscribers open once
or more each week
• They click on content: Upwards of 22% click rates
from subscribers who open newsletters
• They book online: 78% prefer to book vacations
online
Subscriber Demographics
Source: 2015 Cheapflights Subscriber Survey & Email Engagement Data

5. Travel HOTLIST
Description: Weekly round up of the hottest deals in the travel
market, including flights, vacations, hotels, cruises & more.
Inspiration based newsletter; enticing subscribers to visit new
destinations and encourage immediate booking with the hottest
deals.
Placement: Image + Text Links (Mobile Optimized)
Availability: Weekly to 4M+ subscribers in US; 475K in Canada
Exclusivity:
• Destination by Category within newsletter
• Cheapflights Exclusive receives special yellow tag.
Recommended landing page with Cheapflights logo.
Segmentation: Based on consumer behavior; each subscriber
receives the most relevant section at the top.
Performance: Clicks range between 700 – 3,500 per placement
based on destination, type, and price point
Assets: Due 3 business days prior
Travel HOTLIST

6. Deal Alert
Deal Alert: Solo & Partial
Description: 100% SOV dedicated email to subscribers offering
the best deals and special offers from our preferred partners.
Targeting: Geographical and/or behavioral data based on client
needs. Optimized email that reaches the most appropriate
subscribers searching and clicking on top destinations and
travel content.
Template: Choose from multiple responsive templates to
maximize exposure and deliverability
Assets: Due 5 business days prior to send
Performance: Clicks range between 2,000 – 25,000 based on
content and size of list

7. The Weekend Edition
Description: Weekend newsletter that puts a spotlight on a
popular deal or destination; the latest flight deals to destinations
across the US, Europe and around the world; inspires travel;
promotes last chance deals or previews upcoming deals.
Delivery: 4M+ in US, 475K+ in Canada
Availability: Weekly
Format: Choose from four templates for the spotlight to maximize
engagement based on advertiser promotion. Cyber Monday
Preview Deals mimic Hotlist format for consistency for the
consumer.
Performance: Clicks range between 500 – 4,000
Assets: due 6 days prior
Placements:
Spotlight – top position
Last Chance – 4 max Hotlist type placements
The Weekend Edition

8. CF App Notification
iPhone iOS
Android
New Opportunity for Airlines!
Description: Extend the reach of your brand and promotion by
targeting consumers on their mobile device. Using the
notification technology within the Cheapflights App, a
notification will be delivered to Cheapflights App consumers.
Distribution: “Allow Notifications” must be turned on within
the App.
• 60K+ in US
• 20K+ in Canada
Availability: Tuesdays, twice a month
Placement: Notification appears on consumer’s mobile device
based on user settings. In-App Slide Up also included.
Landing Page: Consumer is directed to advertiser landing page.
Advertiser landing page must be mobile optimized. Pop-ups
must be turned off. Website is displayed within the
Cheapflights App for iOS users.
Assets: Due 5 days prior
Push Notification
In-App Slide Up

9. Special Offers Section
Special Offers
Description: Listings highlighting the most popular travel deals
Exclusivity: Gain traffic from website visitors directly to your
website
Placement: Icon indicates type of travel package

10. 2016 Rate Card
• Run a variety of newsletter placements with Cheapflights to create brand awareness and drive continuous traffic.
• Extend the reach beyond your existing customer base and gain repeat consumers.
Product Market Delivery Subscriber Base Rate Card Introductory Pricing
Travel Hotlist Canada Tuesdays (Bi-weekly) 475K $300 $250
Weekend Edition Canada Saturdays 475K $800 $500
Special Offers Listing Canada Per Week $300 $100
Destination Roundup Canada Monthly 475K $600 $400
Custom Exclusive Email Canada Tuesday, Thursday 475K $1,800 $1,500
App Notification Canada Tuesdays (Bi-Monthly) 20K $2,000 $1,000
Travel Hotlist US Wednesdays 4M+ $900 $650
Weekend Edition - Spotlight US Sundays 4M+ $3,000 $2,500
Last Chance Deals US Sundays 4M+ $400 $300
Special Offers Listing US Monthly $400 $350
Custom Exclusive Email US
Monday, Thursday, Friday (Tues Air)
4M+ $9,000 $8,500
Custom Exclusive Email - Partial US Monday, Thursday, Friday (Tues Air) per 1M targeted $4,000 $3,000
Custom Exclusive Email - Partial US Monday, Thursday, Friday (Tues Air) per 500K targeted $2,000 $1,500
App Notification US Tuesdays (Bi-Monthly) 60K $4,000 $3,000

11. Thank you!
We look forward to working with you.
Kristen.Hessel@Cheapflights.com