Travel trend2021
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The COVID-19 pandemic has changed how people in Europe plan trips. 51% of European travelers delayed vacations due to the pandemic, but 57% have now restarted the planning process. Many travelers are booking trips closer to travel dates (45%) and preferring flexible cancellation policies (61%). The shift to remote work has also impacted travel, with 33% of Europeans now working remotely and over 40% saying it allows them to travel more or take longer holidays. Post-pandemic, most Europeans plan to travel within Europe (53%) or their own country (20%), primarily by car (44%) or plane (30%), spending between 500-1000 euros (25-31%).
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Travel trend2021
- 1. HOW HAS COVID-19 CHANGED THE WAY WE PLAN A TRIP? COVID CREATED NEW TRENDS of European travellers delayed vacation because of the pandemic 51% of European travellers are restarting their planning process 57% Europeans frenquency of vacation pre-pandemic Time since last travel 3% 19% 48% 25% 3% 2% Monthly Quarterly 2-3x/year Yearly Every few years Never 38% 19% 11% 19% Other a year ago 6-12 mounths ago 3-6 mounths ago 1-3 mounths ago 48% 61% 45% of travellers are booking their trips closer to travel dates than usual of travellers are planning trips where they are blending work and leisure of travellers are only interested in flexible cancelations Microsoft Advertising Source: Microsoft Advertising Travel Research Study, Aug 2021
- 2. Microsoft Advertising HYBRID WORK AND ITS IMPACT ON TRAVEL Travellers planning trips blending work and leisure thanks to hybrid work Travellers insights among europeans currently working remotly 56% Millennials 50% GenZ 36% GenX 32% Boomers 33% of Europeans currently work remotely 53% 46% 47% 42% of travellers affirm remote work gave them the flexibility to travel more often of travellers say remote work enabled them to take a holiday that they would not have been able to take if they were working on location of travellers declare remote work gave them the flexibilityl to travel for long periods of time of travellers affirm remote work allowed them to take or plan a longer holiday Source: Microsoft Advertising Travel Research Study, Aug 2021
- 3. Microsoft Advertising HOW WILLL POST-PANDEMIC TRAVEL IN EUROPE LOOK LIKE? Where do Europeans plan to travel: How do Europeans plan to travel: 53% 20% 44% 3% 15% 30% 42% 13% Within Europe Within UK Locally Outside Europe Source: Microsoft Advertising Travel Research Study, Aug 2021
- 4. Microsoft Advertising HOW MUCH BUDGET EUROPEAN TRAVELLERS WILL SPEND IN THEIR NEXT TRIP(€)? GenZ Millennials GenX Boomers 18% 24% 31% 11% 7% 8% Under 500€ 500-1K€ 1K-3K€ 3K-7K€ 7K-10K€ Over 10K€ 8% 25% 38% 19% 5% 5% Under 500€ 500-1K€ 1K-3K€ 3K-7K€ 7K-10K€ Over 10K€ 11% 19% 47% 14% 4% 5% Under 500€ 500-1K€ 1K-3K€ 3K-7K€ 7K-10K€ Over 10K€ 6% 18% 52% 19% 3% 2% Under 500€ 500-1K€ 1K-3K€ 3K-7K€ 7K-10K€ Over 10K€ Source: Microsoft Advertising Travel Research Study, Aug 2021