2. Becky Bones is for inspired tweens who
want to save the planet. Becky Bones gives back 25%
of profits for grassroots solutions like planting trees,
starting recycling programs, and other green projects
created by kids and teens.
www.BeckyBones.com is an eco-portal where tweens can get
important eco-information and environmental tips, download
our characters and other art, get money to save the earth
themselves or help give money to others, check out products,
design their own t-shirts, share their stories through
photos & videos, link to www.facebook.com/ILoveBeckyBones,
and join in Becky’s crazy adventures with her friends Drip,
Lucy Lies, and Tree against the Eco-mafia.
The Brand
3. our mission:To drive dollars
and awareness back
to the environment while
empowering today’s youth.
4. Becky Cooper
Drip
y Coo
Becky Bones
Characters
Who is Becky
Bones?
Drip is a former refinery dog
who helps Becky sniff out
eco-problems.
Becky Cooper is
president of her
school’s environmental
club in Kippford,
Washington. When
a mysterious brown
sludge begins taking
over the town river,
Becky falls into the river
while trying to get a
water sample. It is then
that she is transformed
into Becky Bones.
Beginning with her attempt
to clean up Kippford’s river,
Becky’s crazy adventures take her from her
hometown to Colorado, through the ominous Plastic
City, mysterious Light City, and beyond. She
encounters a group of villains called the Eco-Mafia,
but also finds many friends. Together,
Becky and her new pals form the eco-
friendly Green Team.
5. Lucy Lies
Tree
Lucy Lies is a robot
programmed to tell lies
about the environment.
Tree is cut down, turned into
cereal boxes or toilet paper
and then thrown into the trash.
6. Frank
Ed
Ry
Winston
The Green Team
The Green Team is a group of friends that forms after
Becky Cooper transforms into Becky Bones and begins
her pursuit to save the planet.
7. Re-Usable Bag
Cooler
Mighty Lighty
Nerdy Nate
Recycling Rex
Nerdy Nate is the
whiz-kid programmer
who worked for the
secret factory that
programmed Lucy Lies.
Drip, Lucy Lies and Tree are all part
of the original Green Team crew.
Eventually they pick up the Ninjas and
Nerdy Nate, who escapes from the Eco-
Mafia to join the Green team and become
their expert in technology. The Green
Team also features eco-friendly
products that help fight off the
Eco-Mafia minions.
8. The Eco-Mafia
Plastique Drain
“The Boss”
Swine Barello Bummer Pandemic
The Eco-Mafia is headed by the Boss, an environmental
menace who puts business profits above all else –
including the planet. The Boss trains his other
“bosses” in how to manipulate the public with green-
washing and lobbying techniques. Together, the Eco-
Mafia are out to make money at any cost.
13. &
Licensees
BBC is a uniquely positioned company
offering the most powerful combination
of brands and licensees in the market
including, Polo Ralph Lauren, Guess,
Disney and Warner Bros. to name a
few. BBC services multiple retail levels and has
garnered partner awards from Target, Kohl’s, Payless
Shoe Source, and Walmart. BBC’s forte is its ability to
design, develop and source unique footwear across all
product categories
and genders.
Angela Kenney, Director of Product & Marketing -
Action Sports & Lifestyle for BBC International
says, “Becky Bones is a perfect fit for BBC because
it complements our current portfolio of icon driven
characters and the importance of the sustainable
message aligns with what BBC is working on.”
BBC International values the importance of working
to create a sustainable supply chain. It accepts its
responsibility towards environmentally sustainable
development, waste reduction, and designing eco-
friendly footwear by actively recycling materials and
utilizing non-hazardous and renewable resources. The
company incorporates a “closed-loop” process, recycling
leftover scraps and waste material for the production
of many collections including Becky Bones.
16. Who is Becky Bones?
Who is Becky Bones?
Becky Bones fell into her town’s
polluted river while getting a water
sample.
Drip is a former refinery dog who helps
Becky sniff out eco-problems.
efinery dog who helpsloh
Drip
Characters
Becky Bones
Print
Magazines
17. our mission:
Lucy Lies
Lucy Lies is a robot
programmed to tell lies
about the environment.
Tree is cut down, turned into
cereal boxes or toilet paper and
then thrown into the trash.
Tree
18. Celebrities rockin’Becky Bones!
Anna Marie Perez de Taglé
of Fame
Peyton List wearing Becky Bones
T-Shirt at Step Up 3D Premiere
(Actress in movies Remember Me
and The Sorcerer’s Apprentice)
Jennifer Stone
of Wizards of
Waverly Place
19. Monique Coleman
of High School Musical
Sammi Hanratty of
An American Girl: Chrissa
Stands Strong
Francia Raisa of
The Secret Life of the
American Teenager
20. Grant Winners
Becky Bones gives 25% of after-tax profits to the
environment. Teens, kids, and schools apply for Becky
Bones grants online. They can apply for “auto grants”
that fill in the project information and grant amount for
them or they can come up with their own idea. Grant winners
send in photos and a write-up after completing their project.
Becky Bones also gives grants to other foundations that help
save the earth and asks our fans to support the grant by
playing a game or voting on a poll of possible winners.
Becky Bones Giving
Separating cans
and bottles from
the trash and
recycling them
Planting a tree on campus in Texas
21. Barnard Elementary
School won a grant to get
plants for a zen garden
Tending the
Van Cordtlandt Park
Garden (Bronx, NY)
Putting recycling cans
into every Washington
Elementary School
Classroom (New Jersey)
22. Innovations Academy
is using the money to
get recycling bins for
classrooms
Botany for Kids is planting
ten plants at the Point
Loma Native Plant Garden
with children, as well as
giving free nature walks/
talks to children at the
preserve.
Students will grow their
own food and create an
event featuring food from
their organic garden!
23. Becky Bones
Pass the Can Game
You did it! You and your friends played our 30-second
game 10,000 times and now we’ve given a $200 grant to
the Surfrider Foundation. Thank you! What’s next? At
20,000 we’ll give Splash Labs the $262.50 you helped us
raise at Earth Fair! Splash labs takes environmental
learning to schools in a mobile laboratory RV style!
Play again and pass it on!
Fans give money to a cause
by playing our game
Taken from an Email Blast:
“““
24. Marketing
Becky Bones’s purpose is to be the safe
social media hub that engages girls in their
favorite online activities while also helping
them save the Earth.
Becky Bones is connecting with popular tween/green
sites including our current presences on Facebook and
Girlsense. We want to engage tweens through their desire
for social media, games, fashion, cell phones/tablet
applications, videos, do it yourself/scavenger hunt type
projects, empowerment, a sense of belonging, and most
importantly, the planet.
Green Team vs. Eco-mafia Downloadable Wallpaper
25. Becky Bones Hub
& Spoke Model
`Purchases
`Grants
People
Grants
Awareness
Products
35. Mentoring by
Cecil Kramer
Becky Bones’ development has been mentored by highly
respected animation veteran Cecil Kramer. Following
is a partial list of her accomplishments:
Astro Boy
Flushed Away
Wallace & Gromit:
The Curse of the Were-Rabbit
Chicken Run
Shrek
Antz
Spirit
El Dorado
Executive Producer
Producer
Executive Producer
Co-Head of Production
Co-Head of Production
Co-Head of Production
Co-Head of Production
Co-Head of Production
