The document outlines the sponsorship and promotional activities for the final 2016 presidential debate hosted in Las Vegas. It details various advertising placements including print ads in newspapers, billboards, bus wraps, transit shelter signage, radio spots, and social media posts. Major sponsors are recognized and the extensive media coverage garnered from hosting the debate is highlighted.

1. October 19, 2016
THE LAST STOP
ON THE ROAD TO ELECTION DAY
LET FREEDOM RINGSPONSORSHIP RECAP

2. 2LET FREEDOM RING
Table of Contents
USA Today Ad Page 3
Las Vegas Review-Journal Ad Page 4
Southwest Spirit Ad Page 5
Deuce Bus Wrap Page 6
Transit Shelters Page 7
Website Page 8
Lamar Outdoor Billboards Page 10
Reagan Outdoor Billboards Page 12
Event Path Screens Page 13
(Las Vegas Convention Center)
Social Media Posts Page 15
Social Media Video Page 17
UNLV Radio Spots Page 19
Media Filing Center Signage at Cox Pavilion Page 20
Debate Program Page 21
Media Coverage Page 22

3. 3LET FREEDOM RING
LAS VEGAS AND UNLV
ARE PROUD TO HOST THE FINAL
OCTOBER 19, 2016
THOMAS & MACK CENTER
Thank you to our sponsors
Presenting sponsors
HARSCH
INVESTMENT
PROPERTIES
USA Today Ad
Impressions: 1,123,283 | Friday, October 14, 2016 (Weekend Edition) | Size: Half-Page Ad

4. 4LET FREEDOM RING
LAS VEGAS AND UNLV
ARE PROUD TO HOST THE FINAL
OCTOBER 19, 2016
THOMAS & MACK CENTER
Thank you to our sponsors
Presenting sponsors
HARSCH
INVESTMENT
PROPERTIES
Thank you to our contributors
AARP | American Gaming Association | Allegiant Air | AWG Ambassador | Bell Limousine | Boyd Gaming Corporation | Brownstein Hyatt Farber Schreck
Clark County Fire Department | Color Reflections Las Vegas | Cox Communications | Cragin & Pike | Dana and Gregory T.H. Lee | Destinations by Design
DTA Security | Greenberg Traurig, LLP | Helix Electric | The Howard Hughes Corporation | IGT | Kaercher Insurance | Las Vegas Motor Speedway
McCarran International Airport | McIntosh Communications, Inc. | The Midby Companies | Office DEPOT OfficeMax | Pavilion Event Services
PENTA Building Group | Raising Cane’s Chicken Fingers | Real Water | Regional Transportation Commission of Southern Nevada
Scientific Games, Inc. | Sherman & Howard L.L.C. | Stage House | Tito Tiberti | U.S. Bank | William Hill US | Wynn Las Vegas | YESCO
Las Vegas Review-Journal Ad
Impressions: 125,490 | Sunday, October 16, 2016 | Size: Half-Page Ad

5. 5LET FREEDOM RING
Southwest Spirit Ad
Impressions: 5,462,000 | September 2016 | Size: Half-Page Ad
LAS VEGAS AND UNLV
ARE PROUD TO HOST THE FINAL
OCTOBER 19, 2016
THOMAS & MACK CENTER
Thank you to our sponsors Thank you to our contributors
HARSCH
INVESTMENT
PROPERTIES
American Gaming
Association
Boyd Gaming Corporation
Brownstein Hyatt
Farber Schreck
Cox Communications
DTA Security
McIntosh Communications, Inc.
PENTA Building Group
Regional Transportation
Commission of Southern Nevada
Tito Tiberti
U.S. Bank
YESCOSponsors and contributors as of July 2016
Presenting sponsors
* As of July 2016

6. 6LET FREEDOM RING
Deuce Bus Wrap
Impressions: 2,326,800 | Duration: September 20 – October 20, 2016

7. 7LET FREEDOM RING
Transit Shelters
Impressions: 33,600,000 | Duration: September 20 – October 20, 2016 | 12 Locations

8. 8LET FREEDOM RING
Website
LASVEGASDEBATE2016.COM

9. 9LET FREEDOM RING
Website
LASVEGASDEBATE2016.COM

10. 10LET FREEDOM RING
Lamar Outdoor Billboards
Impressions: 2,273,149/wk | Duration: October 3 – 20, 2016 | 8 Locations

11. 11LET FREEDOM RING
Lamar Outdoor Billboards
Impressions: 2,273,149/wk | Duration: October 3 – 20, 2016 | 8 Locations

12. 12LET FREEDOM RING
Reagan Outdoor Billboards
Impressions: 170,000 | Duration: October 17 – 20, 2016 | 9 Locations

13. 13LET FREEDOM RING
Event Path Screens
Las Vegas Convention Center

14. 14LET FREEDOM RING
Event Path Screens
Las Vegas Convention Center

15. 15LET FREEDOM RING
Social Media Posts
@LVCVA

16. 16LET FREEDOM RING
Social Media Posts
@LVCVA

17. 17LET FREEDOM RING
Social Media Video
@LVCVA

18. 18LET FREEDOM RING
Social Media Video
@LVCVA

19. 19LET FREEDOM RING
THE THIRD AND FINAL PRESIDENTIAL DEBATE COMES TO
UNLV WEDNESDAY, OCTOBER 19TH…TUNE IN TO KUNV 91.5 THE
SOURCE TO HEAR PRE AND POST DEBATE COVERAGE FROM UNLV
STUDENTS AND STAFF…UNLV AND LVCVA, CO-HOSTS OF THE 2016
FINAL PRESIDENTIAL DEBATE APPRECIATE SUPPORT FROM THE
FOLLOWING SPONSORS: (LIST SPONSORS)
UNLV Radio Spots

20. 20LET FREEDOM RING
Media Filing Center Signage at Cox Pavilion
Duration: October 12 – 20, 2016

21. 21LET FREEDOM RING
Debate Program
Wednesday, October 19, 2016
* As of August 2016

22. 22LET FREEDOM RING
Media Coverage
Total Impressions: 151,287,786 | Total Media Value: $113,641,070

23. 23LET FREEDOM RING
Media Coverage
Total Impressions: 151,287,786 | Total Publicity Value: $113,641,070

24. 24LET FREEDOM RING
Media Coverage
Total Impressions: 151,287,786 | Total Publicity Value: $113,641,070
Additional Media Coverage Outlets