A case study for an Amazon seller - The decor hub, by BM Consulting showing an integrated service

2. CLIENT INFORMATION
• The Décor hub is a distributor of interior décor
items such as:
 bed sheets
 wall curtains
 sofa/cushion covers
• A consistent seller on Amazon

3. CLIENT PROBLEM
Given the fact that client products (interior décor
items) are highly competitive, The Décor Hub had the
following issues
• Lower Brand visibility on marketplace platform
• Average CPC ranging from 2.5 – 3 INR
• Lower sales

4. OBJECTIVE
In order to combat the problems laid out by the
client, the following objectives were summarised:
• Increase clicks on the Amazon store page
• Overall sales increment for all products

5. APPROACH
• BM Consulting worked closely with the client to
set up strategies to attain the objectives listed
above.
• The following processes were implemented for the
same:
1. Process 1 - Social Media Campaign
2. Process 2 - Google Adwords Campaign

6. PROCESS 1 – SOCIAL MEDIA CAMPAIGN
• Creation of the Facebook page:
https://www.facebook.com/thedecorhub/

7. • Facebook updates with products and shop – regular
updates were posted on the page

8. • Facebook sponsored campaign for display of ads to
appropriate audience on social media

9. PROCESS 2 – GOOGLE ADWORDS CAMPAIGN
• Relevant keyword research and selection
• Negative keyword research and selection
• Categorised Ad-groups creation
• Ad campaign creation
• Text ad campaigns

10. • A good number of clicks and impressions observed for
products

11. RESULT
• An increment of 200% in sales was achieved
through the described processes within a period of
3 months

12. CLIENT SPEAK
“I would like to Thank BM Consulting team
for doing a very great job. We are very
pleased with the results that we got through
their efforts”
~ Ashish Bhatia (Founder – The Décor Hub)

13. BM CONSULTING
F-24, Shri Siddhivinayak Angan
Narhe, Pune – 411041