Query Processing is the process of query term weight calculation, query augmentation, query context defining, and more. Query understanding and Query clustering are related to Information Retrieval tasks for the search engines. To provide a better search engine optimization effort and project result, the organic search performance optimizers need to implement query processing methodologies. Digital marketing and SEO are connected to each other. Understanding a query includes query parsing, query rewriting, question generation, and answer pairing. Multi-stages Query Processing, Candidate Answer Passages, or Candidate Answer Passages and Answer Term Weighting are some of the concepts from the Google Search Engine to parse the queries. The presentation of The Secret Life of Queries, Parsing, Rewriting & SEO has been presented at the Brighton SEO Event in April 2022. The event speech focused on explaining the theoretical SEO and practical SEO examples together. Query Processing methodologies are beyond synonym matching or synonym finding. It involves multiple aspects of the words, and meanings of the words. The theme of words, the centrality of words, attention windows, context windows, and word co-occurrence matrices, GloVe, Word2Vec, word embeddings, character embeddings, and more. Themes of words contain the word probability like in Continues Bag of Window. The search engine optimization community focuses on keyword research by matching the queries. Query processing involves query word order change, query word type change, query word combination change, query phrase synonym usage, query question generation, query clustering. Query processing and document processing are correlational. Query processing is to understand a query while document processing is to process a web document. Both of the processes are for ranking algorithms. Providing a better ranking algorithm requires a better query understanding. And providing better rankings as SEOs require better search engine understanding. Thus, understanding the methods of query processing is necessary. Search Query Processing is implementing the query processing for thesearch engines. Search query refers to the phrase that search engine users use for searching. Search intent understanding and search intent grouping are two different things. But, query templates, questions templates, and document templates work together. Search query is for organic search behaviors. A web search engine answers millions of queries every day. Search query processing is a fundamental task for search engine optimization and search engine result page optimization. The "Semantic Search Engine: Query Processing" slides from Koray Tuğberk GÜBÜR supported the presentation of "Search Query Processing: The Secret Life of Queries, Parsing, Rewriting & SEO". The presentation has been created by Dear Rebecca Berbel. Many thanks to the Google engineers that created the Semantic Search Engine patents including Larry Page.

1. The Secret Life of Queries:
Parsing, Rewriting & SEO
Rebecca Berbel | Oncrawl
Koray Tuǧberk Gübür | Holistic SEO
slideshare.net/Oncrawl
@RebBerbel @KorayGubur

2. #brightonSEO @RebBerbel @KorayGubur

3. #brightonSEO @RebBerbel @KorayGubur
^(([^:/?#]+):)?(//([^
/?#]*))?([^?#]*)(?([
^#]*))?(#(.*))?
https://www.google.com
/search?q=search+engine+k
eywords#anchor

4. #brightonSEO @RebBerbel @KorayGubur

5. #brightonSEO @RebBerbel @KorayGubur
WHAT
THAT
MEANT
FOR SEO
#brightonSEO @RebBerbel @KorayGubur

6. #brightonSEO @RebBerbel @KorayGubur

7. #brightonSEO @RebBerbel @KorayGubur

8. #brightonSEO @RebBerbel @KorayGubur
NOT
ANY
MORE.
#brightonSEO @RebBerbel @KorayGubur

9. #brightonSEO @RebBerbel @KorayGubur

10. #brightonSEO @RebBerbel @KorayGubur
LET'S
TAKE A
LOOK.
#brightonSEO @RebBerbel @KorayGubur

11. #brightonSEO @RebBerbel @KorayGubur
PARSING
#brightonSEO @RebBerbel @KorayGubur

12. #brightonSEO @RebBerbel @KorayGubur
Parsing a query

13. #brightonSEO @RebBerbel @KorayGubur
REWRITING
#brightonSEO @RebBerbel @KorayGubur

14. #brightonSEO @RebBerbel @KorayGubur
Query segments

15. #brightonSEO @RebBerbel @KorayGubur
Keyword clustering

16. #brightonSEO @RebBerbel @KorayGubur
Keywords → Questions

17. #brightonSEO @RebBerbel @KorayGubur
Question Templates

18. #brightonSEO @RebBerbel @KorayGubur
Query refinements

19. #brightonSEO @RebBerbel @KorayGubur
CONTEXT
#brightonSEO @RebBerbel @KorayGubur

20. #brightonSEO @RebBerbel @KorayGubur
User Intent

21. #brightonSEO @RebBerbel @KorayGubur
User Intent

22. #brightonSEO @RebBerbel @KorayGubur
Location/Time

23. #brightonSEO @RebBerbel @KorayGubur
FINDING
ANSWERS
#brightonSEO @RebBerbel @KorayGubur

24. #brightonSEO @RebBerbel @KorayGubur
BERT

25. #brightonSEO @RebBerbel @KorayGubur
Candidate Passages

26. #brightonSEO @RebBerbel @KorayGubur
Candidate Passages

27. #brightonSEO @RebBerbel @KorayGubur
Candidate Passages

28. #brightonSEO @RebBerbel @KorayGubur
PHEW.
LET'S
TAKE A
STEP BACK.

29. #brightonSEO @RebBerbel @KorayGubur
THERE'S MORE
(but we'll stop here)

30. #brightonSEO @RebBerbel @KorayGubur
GOOGLE DOES NOT USE
THE TEXT YOU TYPED
TO SEARCH FOR
RESULTS.
#brightonSEO @RebBerbel @KorayGubur

31. #brightonSEO @RebBerbel @KorayGubur
WHAT
THAT
MEANS
FOR SEO
#brightonSEO @RebBerbel @KorayGubur

32. #brightonSEO @RebBerbel @KorayGubur
#brightonSEO @RebBerbel @KorayGubur

33. #brightonSEO @RebBerbel @KorayGubur
BUILD
TOPICAL
RELEVANCE
Oncrawl / Koray

34. #brightonSEO @RebBerbel @KorayGubur
REMEMBER
NEURAL
MATCHING
Danny Sullivan (Twitter)

35. #brightonSEO @RebBerbel @KorayGubur
GROUP
TARGETED
QUERIES
Stefan Neefischer

36. #brightonSEO @RebBerbel @KorayGubur
THINK
SEARCH
INTENT
Johanna Maier / Lidia Infante / Lazarina Stoy

37. #brightonSEO @RebBerbel @KorayGubur
DOES IT
WORK?
#brightonSEO @RebBerbel @KorayGubur

38. #brightonSEO @RebBerbel @KorayGubur

39. #brightonSEO @RebBerbel @KorayGubur
Semantic networks & topical relevance

40. #brightonSEO @RebBerbel @KorayGubur
Semantic networks & topical relevance
10K to 70K
clicks per month
(5 months)
10K to 200K+
clicks per month
(5 months)
0 to 330K+
clicks per month
(6 months)
+400%
growth
(6 months)

41. #brightonSEO @RebBerbel @KorayGubur
Thank you!
@RebBerbel
rebecca@oncrawl.com
@KorayGubur
Holistic SEO
ktgubur@holisticseo.digital
#brightonSEO @RebBerbel @KorayGubur