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Craig Campbell Slides, Chiang Mai SEO Conference 2018

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Craig Campbell Slides, Chiang Mai SEO Conference 2018

  1. 1. Local SEO No Bullshit Tips & Tricks to Rank Locally 1
  2. 2. Introduction 2 Craig Campbell www.craigcampbellseo.co.uk UK Based SEO Consultant
  3. 3. @craigcampbell03 •Slides •Transcription
  4. 4. SEMRush Webinars @craigcampbell03
  5. 5. SEO Conferences @craigcampbell03
  6. 6. Liked by Some @craigcampbell03
  7. 7. Hated By Others @craigcampbell03
  8. 8. Hated By Others @craigcampbell03
  9. 9. Hated By Others @craigcampbell03
  10. 10. Link Building is Illegal @craigcampbell03
  11. 11. Link Building is Illegal @craigcampbell03 •25k Per Year Head of SEO •No Wife •No Life •No Ambition
  12. 12. @craigcampbell03
  13. 13. @craigcampbell03
  14. 14. @craigcampbell03
  15. 15. @craigcampbell03
  16. 16. @craigcampbell03
  17. 17. @craigcampbell03
  18. 18. @craigcampbell03
  19. 19. @craigcampbell03
  20. 20. @craigcampbell03
  21. 21. @craigcampbell03 www.goo.gl
  22. 22. @craigcampbell03
  23. 23. @craigcampbell03 Things to Avoid •Multiple Locations on the same page •Using Acronyms for NAP •Over doing the NAP
  24. 24. @craigcampbell03
  25. 25. @craigcampbell03 Examples of Bad NAP •Doctor Craig Campbell, 123 Test Street, New York, NY11 2TZ •Dr Craig Campbell, 123 Test St, New York, USA, NY11 2TZ •Dr C Campbell, 123 Test Street, NY, NY11 2TZ
  26. 26. @craigcampbell03
  27. 27. @craigcampbell03 Local Citations
  28. 28. @craigcampbell03#knowledgebomb1 www.citationsbuilder.com
  29. 29. @craigcampbell03#knowledgebomb1 www.citationsbuilder.com
  30. 30. @craigcampbell03
  31. 31. @craigcampbell03
  32. 32. @craigcampbell03 Quick Tip Use the same Google account for GMB as your analytics and search console.
  33. 33. @craigcampbell03 Quick Tip Use a local number where possible www.twilio.com
  34. 34. @craigcampbell03 Tim Capper
  35. 35. @craigcampbell03
  36. 36. @craigcampbell03#knowledgebomb2 “ The Postcode Trick “
  37. 37. @craigcampbell03#knowledgebomb2 •Scrapebox •GSA •MoneyRobot Add Relevance to your NAP
  38. 38. @craigcampbell03
  39. 39. @craigcampbell03
  40. 40. @craigcampbell03 Do Google Reviews Help?
  41. 41. @craigcampbell03 Do Google Reviews Help?
  42. 42. @craigcampbell03 Do Google Reviews Help?
  43. 43. @craigcampbell03 Do Google Reviews Help?
  44. 44. @craigcampbell03
  45. 45. @craigcampbell03 www.jarvee.com
  46. 46. @craigcampbell03 www.jarvee.com
  47. 47. @craigcampbell03 www.jarvee.com
  48. 48. @craigcampbell03 www.linkedhelper.com
  49. 49. @craigcampbell03 www.fuelgram.com
  50. 50. @craigcampbell03 www.jarvee.com
  51. 51. @craigcampbell03 www.linkedhelper.com
  52. 52. @craigcampbell03 www.fuelgram.com
  53. 53. @craigcampbell03 www.ghostbrowser.com
  54. 54. @craigcampbell03 www.ghostbrowser.com
  55. 55. @craigcampbell03 www.ghostbrowser.com
  56. 56. @craigcampbell03 www.ghostbrowser.com
  57. 57. @craigcampbell03 www.buyproxies.org
  58. 58. @craigcampbell03
  59. 59. @craigcampbell03 If doing fake reviews • Drip feed them on • Don’t just do 5 star reviews • Keep it natural looking • Write reviews differently • Do write other random reviews too from fake persona’s
  60. 60. @craigcampbell03 Or you can simply ask clients to give you real reviews
  61. 61. @craigcampbell03
  62. 62. @craigcampbell03
  63. 63. @craigcampbell03
  64. 64. @craigcampbell03
  65. 65. @craigcampbell03
  66. 66. @craigcampbell03 www.hitleap.com
  67. 67. @craigcampbell03
  68. 68. @craigcampbell03
  69. 69. @craigcampbell03 Keep it Natural Looking
  70. 70. @craigcampbell03
  71. 71. @craigcampbell03 Outreach
  72. 72. @craigcampbell03 PR Link Building
  73. 73. @craigcampbell03
  74. 74. @craigcampbell03 PBN’s Still Work •Avoid Footprints •Lead Gen Sites •Affiliate Sites •Sites with real traffic and rankings
  75. 75. @craigcampbell03 www.moneyhat.co.uk • All niches available • All spam/index checked • Links relevant to your money site • Manual outreach • You pick DR metrics Buy Good Outreach Links
  76. 76. @craigcampbell03
  77. 77. @craigcampbell03
  78. 78. @craigcampbell03 Reach Out •Social Media •Email •Linkedin
  79. 79. @craigcampbell03
  80. 80. @craigcampbell03
  81. 81. @craigcampbell03 @craigcampbell03 https://www.facebook.com/craigcampbellseo03 https://www.linkedin.com/in/craigcampbell0302/ www.craigcampbellseo.co.uk

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