Chatbots are the newest way for entertainers and musicians to engage with their audience and increase sales.

1. THE NEW FRONTIER
Messaging services have become the preferred form of digital communication. Over 1 billion
people are using Facebook Messenger to communicate each month, and while many consumer
brands are seizing the opportunity, celebrities and influencers have almost zero presence on the
platform. Launching your Facebook Messenger profile has never been more important.
5/5/17, 1'19 AM5 pixels

2. CHATBOTS
At the core Chatbots are AI driven programs that simulate human conversation but they can
do a lot more than that. If used properly you could utilize Chatbots to centralize a digital
footprint and create conversations around each piece of content. This tremendously increases
engagement rates and helps drives sales.
S C R O L L
The most powerful
out-of-the-box music bot.
With built-in music features and scripting
our bot requires no coding.
TRY IT OUT
COBLOGSTASHIMIBOT1

3. Chatbot platforms lets social managers launch campaign around music, merchandise, and
tour announcements that reach audiences directly on their mobile phones. These dashboards
provide insights that help understand the user-base by showing how they engage with the
content. This allows the social managers to identify super fans, fans and “casual” fans to
better monetize them.
M A Y E R !3

4. WHY ARE WE IGNORE OUR FANS?
The passive approach to content distribution isn’t cutting it. Audiences are constantly sending
messages to artists but rarely receive a response which results in missed engagement and sales
opportunities. Chatbots allows social teams to automatically reply when fans leave a comment,
even when they interact with content.
M A Y E R !4

5. BYPASSING THE WALL
Celebrities have millions of followers across multiple social networks but reaching those followers is
difficult and expensive. Chatbots on Facebook Messengers allows custom multi-media push
notifications that reach fans directly, bypassing the “wall” altogether.

6. RESULTS OF CHATBOTS
ACTIVATE OPT-IN ENGAGE
100% 65% 25%
Higher Engagement Rates
Than Mobile Apps50x
Conversation Push Notifications With Pushed Content