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Knowledge foods
1. Knowledge Foods
IF
more of us valued
food and cheer and
song above hoarded
gold, it would be a
merrier world.
JRR Tolkien
2. How does it matter to you?
• Every time you open
your fridge and food
cupboards, you step
into the global food
system.
• Which will soon offer all
“ 3-D printer for freshly
cooked nutritious food”
– A White Lie.
3. Global Food system is Broken
• Calories are produced but
don’t reach those who
need them most
• Financialization today has
abstracted food
• Globalization makes it
vulnerable to acute
shocks daily
• Bushel to Barrel(bio-fuels)
convergence is imminent
4. What we believe?
• Deferred consumption is
an investment in future.
• Hunger is not an issue of
caloric famine -- it is an
issue of economic famine.
• Scarcity is a time-place
distribution problem
• Price and Money are key
• Hunger will be fought
with INFORMATION.
5. What we want to do?
We wish to harness the
Information Embedded in
Food.
• Technological
• Social
• Economic
• Nutritional
Through 3 sub-projects
6. Information Rich Food
• An algorithm based
food-information-value
assessment tool
• It is dynamic
• It is not
– a logo to be purchased
– a CSR to be fulfilled
– an obtainable certificate
• Space program food is
IRF high positive
7. U Vs We -- UVW
A SMAC platform to
crowd source creativity
and ingenuity of people
and corporations to
compete against each
other and lead
sustainable positive
change in food
production, supply and
consumption value
chain.
8. Futures in Hand
An innovative financial
tool that will make
consumers of food as
empowered as traders
of food.
A Price Guarantee on
retail products sold as a
coupon.
No hoarding leads to
less price volatility and
product scarcity.
