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- 1. Product plan, redesign, and advertisment. Created By: Kirsten Nguyen Tr picana
- 2. Table of Contents Product Plan 1 Color Swatches 3 Logo Style Guide 4 Container Design 5 Product Photos 6 Advertisement 7
- 3. Product Plan Product Name Tropicana Orange Juice Target Group Tropicana is focused towards children becasuse they like to drink juice. Orange juice is a great way to start your day. Tropicana offeres a variety of sizses of their juice so it is easy to pack and go. You can take your orange juice in your lunch for school, to the park, or even on a road trip. These sizses come with lids or with a straw to limit the mess and spill for mom and dad. Children love their juice and tropicana is a good source of calcium to make their bones grow strong. Product History Tropicana was founded by AnthonyT. Rossi. Rossi founded Tropicana in 1947 and made his juice available for transport in 1970 by train from Florida to NewYork. Tropicana is the No. 1 buyer of Florida fruit. Tropicana buys more ornages than any other competitor from Florida. They buy about one third of all oranges grown. Tropicana also buys oranges from Brazil when the crop isn’t good or mother nature isn’t on their side. The oranges are chosen and monitored carefully in order to supply the best orange juice possible. The oranges are picked when they are at they are at their peak flavor. They are then te- ansported to a Tropicana plant and his hand chosen to ensure quality. The orange oil is removed in order ro extract the tast and aroma of the fruit which is later mixed into the juice once the oranges are gently squeezed. Tropicana uses flash pasteurization to ensure the juice is safe to drink. This method of pasteurization was created by their founder AnthonyT. Rossi. Tropicana is available all year to consumers in a variety of store including reswtaurants, grocery stores, and markets. In order to ensure there is enough product are year their is orange juice that is stored above freezing temperatures to preserve the quality and freshness. Tropi- cana orange juice supplies many health benefits including vitamins and fruit servings.
- 4. Product Plan Product Overview Tropicana is a popular drink that I grew up with. I remeber going grocery shopping and immediately grabbing a carton and putting it in the shopping cart. Buing any other brand of orange juice was just not acceptable. I would drink it with my breakfast and have it packed in my lunch for school. Tropicana is loved and well know because of its great taste. However their packaging and logo needs some work and is a little out dated. If someone didn’t know the brand name they wouldn’t be able to tell the carton apart from the other brands. I want to redesign their logo and packaging to attract the attention of everyone and to stand out on the shelf against the other juice. While redesigning I will be selecting new colors for their brand and a new design for their advertisements. I will also be taking several photos in order to increase its appeal to the consum- er. Today our society is drawn to photographs. I want to be able to have photographs that make the consumer look at it and immediatelywant Tropicana orange juice.
- 5. Color Swatches CMYK: 7%, 16%, 52%, 0% RGB: 237, 208, 140 Hex: #edd08b CMYK: 0%, 46%, 86%, 0% RGB: 248, 155, 60 Hex: #f89b3c CMYK: 13%, 73%, 100%, 2% RGB: 211, 100, 40 Hex: #d26327 CMYK: 82%, 34%, 93%, 25% RGB: 46, 108, 59 Hex: #2e6b3b CMYK: 84%, 41%, 97%, 43% RGB: 31, 81, 41 Hex: #1f5129 CMYK: 53%, 66%, 79%, 63% RGB: 65, 46, 30 Hex: #412e1e Color Swatches Color Codes
- 6. Logo Style Guide Tr picana Tr picana Tr picana Hex: #f89b3c Hex: #f89b3c Hex: #edd08b Black and White Grayscale Hex: #f89b3c Hex: #f89b3c Hex: #edd08b Hex: #ffffff Ensure there is equal white space on all four sides of the design.
- 9. Advertisement Tr picana Pure Premium From Tree to Glass Freshness is Never C mpromised