Groupama Facebook in 2015 Case Study

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Kinecto

Technology Economy & Finance Business

STRATEGY MIXX entry
At the end of 2010, new-on-the-market insurance
company Groupama launched its ﬁrst life CLIENT: GROUPAMA
insurance product - a 5 years investment in unit-
linked funds. AGENCY: KINECTO
EXECUTION
We created facebook.in2015.ro to ‘teleport’
consumers 5 years in the future and show them
their facebook proﬁle of that time, where their
actual facebook friends would have imagined posts
such as: “attending ipad recycling campaign”, “U2
tour in your pub”, “vacations on Uranus”,
“teleporting workshops” and so on.
RESULTS
300.000 people used the application (that is 1 in 6
Facebook Romanian users at the time)

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