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The presentation from the SXSW 2017 live streaming workshop presented by Kim Owens of Kaffeine Buzz, and John Petrocelli and Peter Kahn of Bulldog Digital Media.
2016 saw an explosion of live streaming content across ALL devices. Designed for promoters, event producers, brands, and agencies, this workshop presented how the increase in live streaming content is shifting consumers’ expectations at the same time the advertising model is changing and evolving, delved into the logistics of producing a successful live streaming event, and included case studies of live streaming VR that is paving the way for new immersive, co-created experiences and branded content.
Listen to the full recording here: https://soundcloud.com/officialsxsw/deep-dive-live-streaming-workshop-for-promoters-sxsw-2017