This document discusses the potential of NFTs from a creative perspective. It provides examples of how artists and brands are using NFTs to create new types of digital experiences and expand their narratives in innovative ways, going beyond simply minting images or videos as NFTs. This includes the creation of virtual groups, animated content, music releases, and gamified experiences. It also explores how NFTs are spreading into popular culture through celebrity endorsements and collaborations with major companies.

1. 크리에이티브관점에서본NFT의잠재성
2022.01.19 UNOPNDSeminar/신기헌

2. 크리에이티브관점에서본NFT의잠재성
창의적인 사람, 창의적인 것들

3. https://artreview.com/power-100
2021ArtReviewPower100
The annual ranking of the most influential people in art

4. https://artreview.com/power-100
2021ArtReviewPower100
The annual ranking of the most influential people in art
마이크윈켈만/비플의2020년컬렉션은지난해12월헤드라인을장식한바있으며,이후3월크리스티에서의
Everydays:TheFirst5,000DaysatChristie's경매는6,900만달러의판매액을기록함으로써디지털문화가
마침내희소성과배타성의상업적패러다임과일치할수있다는것을미술시장이깨닫게만들었다.
…
현대미술의시장가치의상당부분이대상이아니라디지털문화를통한이미지유통에있기때문에,NFT가
약속하는소유권의명백한보장과함께데이터는소유가능해지고희소성의물리적측면은부수적인것이되었다.

5. Beeple (b. 1981)
EVERYDAYS: THE FIRST 5000 DAYS
token ID: 40913
wallet address:
0xc6b0562605D35eE710138402B878ffe6F2E23807
smart contract address:
0x2a46f2ffd99e19a89476e2f62270e0a35bbf0756
non-fungible token (jpg)
21,069 x 21,069 pixels (319,168,313 bytes)
Minted on 16 February 2021. This work is unique.
https://onlineonly.christies.com/s/first-open-beeple/beeple-b-1981-1/112924
Everydays:TheFirst5,000DaysatChristie's

6. Beeple (b. 1981)
EVERYDAYS: THE FIRST 5000 DAYS
token ID: 40913
wallet address:
0xc6b0562605D35eE710138402B878ffe6F2E23807
smart contract address:
0x2a46f2ffd99e19a89476e2f62270e0a35bbf0756
non-fungible token (jpg)
21,069 x 21,069 pixels (319,168,313 bytes)
Minted on 16 February 2021. This work is unique.
https://onlineonly.christies.com/s/first-open-beeple/beeple-b-1981-1/112924
Everydays:TheFirst5,000DaysatChristie's
ipfs://QmPAg1mjxcEQPPtqsLoEcauVedaeMH81WXDPvPx3VC5zUz
메타 데이터 경로 링크

7. {"title": "EVERYDAYS: THE FIRST 5000 DAYS",
"name": "EVERYDAYS: THE FIRST 5000 DAYS",
"type": "object",
"imageUrl": "https://ipfsgateway.makersplace.com/ipfs/QmZ15eQX8FPjfrtdX3QYbrhZxJpbLpvDpsgb2p3VEH8Bqq",
"description": "I made a picture from start to finish every single day from May 1st, 2007 - January 7th, 2021. This is every motherfucking one of those pictures.",
"attributes": [{"trait_type": "Creator", "value": "beeple"}],
"properties": {"name": {"type": "string", "description": "EVERYDAYS: THE FIRST 5000 DAYS"},
"description": {"type": "string", "description": "I made a picture from start to finish every single day from May 1st, 2007 - January 7th, 2021. This is every motherfucking one of those pictures."},
"preview_media_file": {"type": "string", "description": "https://ipfsgateway.makersplace.com/ipfs/QmZ15eQX8FPjfrtdX3QYbrhZxJpbLpvDpsgb2p3VEH8Bqq"},
"preview_media_file_type": {"type": "string", "description": "jpg"},
"created_at": {"type": "datetime", "description": "2021-02-16T00:07:31.674688+00:00"},
"total_supply": {"type": "int", "description": 1}, "digital_media_signature_type": {"type": "string", "description": "SHA-256"}, "digital_media_signature": {"type": "string", "description":
"6314b55cc6ff34f67a18e1ccc977234b803f7a5497b94f1f994ac9d1b896a017"},
"raw_media_file": {"type": "string", "description": "https://ipfsgateway.makersplace.com/ipfs/QmXkxpwAHCtDXbbZHUwqtFucG1RMS6T87vi1CdvadfL7qA"}}}

8. {"title": "EVERYDAYS: THE FIRST 5000 DAYS",
"name": "EVERYDAYS: THE FIRST 5000 DAYS",
"type": "object",
"imageUrl": "https://ipfsgateway.makersplace.com/ipfs/QmZ15eQX8FPjfrtdX3QYbrhZxJpbLpvDpsgb2p3VEH8Bqq",
"description": "I made a picture from start to finish every single day from May 1st, 2007 - January 7th, 2021. This is every motherfucking one of those pictures.",
"attributes": [{"trait_type": "Creator", "value": "beeple"}],
"properties": {"name": {"type": "string", "description": "EVERYDAYS: THE FIRST 5000 DAYS"},
"description": {"type": "string", "description": "I made a picture from start to finish every single day from May 1st, 2007 - January 7th, 2021. This is every motherfucking one of those pictures."},
"preview_media_file": {"type": "string", "description": "https://ipfsgateway.makersplace.com/ipfs/QmZ15eQX8FPjfrtdX3QYbrhZxJpbLpvDpsgb2p3VEH8Bqq"},
"preview_media_file_type": {"type": "string", "description": "jpg"},
"created_at": {"type": "datetime", "description": "2021-02-16T00:07:31.674688+00:00"},
"total_supply": {"type": "int", "description": 1}, "digital_media_signature_type": {"type": "string", "description": "SHA-256"}, "digital_media_signature": {"type": "string", "description":
"6314b55cc6ff34f67a18e1ccc977234b803f7a5497b94f1f994ac9d1b896a017"},
"raw_media_file": {"type": "string", "description": "https://ipfsgateway.makersplace.com/ipfs/QmXkxpwAHCtDXbbZHUwqtFucG1RMS6T87vi1CdvadfL7qA"}}}
https://ipfsgateway.makersplace.com/ipfs/QmXkxpwAHCtDXbbZHUwqtFucG1RMS6T87vi1CdvadfL7qA
원본이미지파일경로(21,069 x 21,069 pixels)

11. Beeple-HumanOne
https://edition.cnn.com/style/article/beeple-sculpture-sale-christies/index.html
• 4개의LED디스플레이가내장된2.1m높이의케이스속가상세계를끊임없이걷는한사람
• 업데이트가능한1분길이의비디오클립중하나가랜덤으로선택되어24시간내내재생됨

12. DamienHirst-TheCurrency
https://niftys.com/events/the-currency
• 구매자로하여금피지컬아트웍과디지털NFT중하나를선택하도록요구
• 피지컬아트웍에기반하는NFT임에도10KNFT의형식을따름으로써생태계를존중하는모습을보임
"예술이변화하여화폐가되고화폐가예술이될때,예술과화폐의경계를탐구합니다.
커런시는예술작품이고그것을사는사람은누구나이작업에참여하게될것입니다."

13. https://niftys.com/events/the-currency

14. https://explorer.palm.io/token/0xaaDc2D4261199ce24A4B0a57370c4FCf43BB60aa/token-transfers

15. https://explorer.palm.io/token/0xaaDc2D4261199ce24A4B0a57370c4FCf43BB60aa/token-transfers
스마트 컨트랙트 주소
아직 리딤되지 않은 NFT의 수

16. 크리에이티브로서의NFT
• 단순히NFT라는컨테이너에이미지나비디오등의데이터를담는것이아닌
• 블록체인위에서작동하는프로토콜에기반한새로운프로세스를창조하는것
• 기술이그대로드러나는대신메타포와내러티브를통해경험의일부가됨

17. 크리에이티브로서의NFT
NF(non-fungible)뿐만아니라,기본적인블록체인위에서가지는
T(token)의특성을적절히활용하는것도중요

21. PFPNFT의문화적확산
https://apein.com
• BAYC로구성된가상의힙합그룹으로Timbaland가프로듀싱한‘ApeSh!t’이라는곡을NFT로발매
• 게임엔진기반의3D그래픽으로구현되는애니메이션,콘서트등의콘텐츠를지속적으로선보일예정
Ape-In Productions (AIP) / The Zoo

22. https://apein.com

23. https://apein.com

24. PFPNFT의문화적확산
BAYC Metaverse Group Kingship
• Web3레이블10:22PM에서제작한가상세계의그룹으로유니버셜뮤직과계약을체결
• 그룹의구성원BAYC가가진개성과스토리,내러티브를기반으로활동을시작할예정
https://www.universalmusic.com/1022pm-forms-kingship-the-first-ever-
group-consisting-of-nft-characters-from-bored-ape-yacht-club

26. MutantApeYachtClub
https://opensea.io/collection/mutant-ape-yacht-club

27. https://www.boredbreakfastclub.com
BoredBreakfastClub

28. https://www.jenkinsthevalet.com

29. https://www.jenkinsthevalet.com

30. https://www.jenkinsthevalet.com
PFPNFT의문화적확산
Jenkins the Valet - The Writer's Room
• 소설가젠킨스가자신이보유한BAYC에기반한세계관을확장하고자체NFT컬랙션을발행
• 작가의방에출입가능한NFT를통해참여자들은직접투표를통해집필에참여할수있는권한을가짐

31. https://www.moonpay.com/blog/nft-101-bayc
PFPNFT의문화적확산
• BAYC를구매한포스트말론이자신의트위터프로필을NFT이미지로설정
• 더위켄드와함께한신곡'OneRightNow'의뮤직비디오의한장면에BAYC가등장
• 셀럽들에게적극적으로BAYC를소개하고구매과정을도운문페이의노력의결과

32. Adidas-IndigoHerz
• 브랜드가보유한BAYC#8774를아디다스의옷과신발등을착용한새로운캐릭터로재탄생시킴
• 캐릭터의특성을닮은시그니쳐스니커즈를디자인하여독자적인스토리텔링을전개
https://news.adidas.com/originals/into-the-metaverse--
how-we-got-here-and-where-we-are-headed

33. Adidas-IndigoHerz
• 브랜드가보유한BAYC#8774를아디다스의옷과신발등을착용한새로운캐릭터로재탄생시킴
• 캐릭터의특성을닮은시그니쳐스니커즈를디자인하여독자적인스토리텔링을전개
https://news.adidas.com/originals/into-the-metaverse--
how-we-got-here-and-where-we-are-headed

35. https://www.adidas.com/into_the_metaverse
Adidas-IntotheMetaverse
• Gmoney,PUNKSComic,BAYC와의공동제작으로진행된캠페인
• 'IntotheMetaverse'라는슬로건과함께직접적인사용성을가지는NFT를발행
• 개당0.2EHT가격의NFT총3만개를판매하여270억원이상의수익을거둠

38. AdidasxPUNKSComic
• 브랜드가보유한BAYC#8774를아디다스의옷과신발등을착용한새로운캐릭터로재탄생시킴
• 캐릭터의특성을닮은시그니쳐스니커즈를디자인하여독자적인스토리텔링을전개 https://punkscomic.com
Project by

41. Adidasxgmoney
• 자신을Futurist,Disruptor,그리고Ape이라고소개하는NFT씬의인플루엔서
• CryptoPunks#8219를자신과동일시하며삶의모든부분을NFT와함께함 https://g.money

42. CryptoPunks #8219
https://youtu.be/34gnqRYkk5I

43. 커뮤니티에대한깊은이해와실행을바탕으로
가치를증명해나가는아디다스의NFT프로젝트

44. NFT가만들어갈잠재된변화가능성
• NFT를구매하고수집하는것을넘어,일상에서의실사용성과연결되는경험이많아질것
• 디지털상에서의연결을통해자신과관련한경험,소유의연결과확산이가속화될것
• 플랫폼,디바이스특정기업이나브랜드의영향을벗어나새로운다양성의기회를가질것

45. Website
Email
https://sites.google.com/site/heavenlydesigner
heavenlydesigner@gmail.com
감사합니다